May 23, 2024
Taylor Swift, Chat GPT, & Quads
Did you use ChatGPT to learn how to change a tire? Today is the day we unpacked the power of ChatGPT tell you how we give your and we talk to you about how we use it to break the cycle of writer’s block or even to help in efficiency when it comes to creating copy or content. We also challenge Chat GPT to create content - for a tire salesman/ sales page, because why not?
But even better we kick it with a conversation Travis Kelce and Taylor Swift. Before she was the performer, you guys know now she was a songwriter and she’s written songs for acts as big as Little Big Town.
Have you heard about some the latest social media trends, the idea that “followers” as a concept might actually be dead, but engagement still reins queen? Conversation about longer length reels beginning to make a bigger impact.
Between long runs and left turns - camping trips - and the existential question of “why doesn’t Disney have a library”? And was the beast, from Beauty & the Beast a dog or a lion? Help! We dive into high school, and Napoleon Dynamite
For more mayhem, be sure to follow us:
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YouTube @MarketingMayhemPod
And don't forget to leave us a 5 star review! Or message us to deep dive into your topic or just give us feedback!
Hosted by @raebecca.miller and @jennyfromthe843
00:10 - Creative Collaboration and Taylor Swift Inspiration
05:52 - Leveraging Chat GPT for Content Ideas
17:34 - Library Romance, Broken Leg Runner
22:58 - High School Memories and Chat GPT
WEBVTT
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I'm singing boys truth be told, do you ever just like take your podcast mic and just like pretend like you're taylor, like singing?
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I should know, have you?
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No, but I feel like I kind of want to.
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We should do it together.
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We should actually do a reel where we like lip sync, something, you know.
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I don't do stuff like that.
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No, you do now you said you're a yes girl.
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I said last episode you're a yes girl and now you say yes to things.
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I have like two reels that I want to do with you anyways, because we need to show our pieces more on Mayhem.
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We have to, we have to.
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We've been through this.
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It's important.
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People want to see your little fat chabela.
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They want to see your beautiful face.
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I look like Chewbacca when I try to do this.
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How many times do I have to tell you this?
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It is like do it with me, but we're going to bring the mics.
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I think we do.
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It's all coming back to me now.
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We do like a Celine Dion.
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I put like a sheet around you.
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We get the fan going, We'll get the mics I would rather eat nails.
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Okay, speaking of music, I saw something insane this morning that I'm really excited about.
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We're going to drift off into territory, we're going to take a left and then I'm going to bring it back.
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Shocker, let's go.
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Taylor Swift is obviously back on tour.
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I know, I'm so excited.
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So excited because you're going to see her this round.
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The Tortured Poets Department is definitely in her lineup, but I saw this thing this morning.
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Somebody did a video of her singing so high school, which is her song about travis, kelsey and she is doing the dance moves that he does in the end zone, like all of it's choreographed with his, like silly antics from football.
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Like her dance moves aren't her normal dance moves, they're his.
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It's so funny, did you?
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I'm gonna I will share it, but I so.
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Here's the full circle of this.
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Obviously we love taylor swift.
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We're obsessed.
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Tortured poets department.
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I'm a big fan.
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I'm actually a reputation in 1989, girl hardcore.
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You are all day reputation for sure.
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Have you noticed I changed?
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my phone case.
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You are all day reputation for sure.
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Have you noticed I changed my phone case?
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No, let me see.
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It's a um Ooh, I know I saw it and I had to have it.
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It's a little outside of my norm.
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First of all, I haven't had a black phone case since I was in like eighth grade, but it was reputation inspired and so I just had to have it.
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I like it.
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I'm a big fan.
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Reputation, though, for me is like heart.
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Maybe we'll do reputation song for our like Mike lip sync.
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You are going to have to get I'm going to have to have a lot of wine to do any of that.
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You know this just need a little in me, it's going to be fine.
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But then I started thinking about writer's block In this album.
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Didn't she spend like two years writing this album, I think so While she was touring, while she was doing like 900 things, and she fell out of love right, because it's actually a breakup album basically.
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Then she fell into love again the girl is so busy.
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But writer's block, I feel like creative block.
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Writer's block could be an email.
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We have not unpacked this whole chat GPT thing yet fully on this podcast and I think today is the day oh, I'm obsessed.
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I'm obsessed.
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Today is the day let's do it Taylor.
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Swift inspired.
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We talk, chat, gpt, let's go.
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Let's go.
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What you?
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got Um, I love it, like you, people aren't using yet why?
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There are people that you and I know I would put large sums of money on it that aren't using it at all.
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I think well, first of all, what's the real why?
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The real why why people don't use anything is just because they don't understand it or somebody puts fear around it, and then it becomes this thing, right yeah.
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No, I'm obsessed, I love it.
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I think it gives such great ideas.
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It is super helpful.
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From like like I help people with resumes.
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It really helps get some clarity around, like just basic sentences.
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You can ask it how to do stuff.
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You can use it as a thesaurus, you can use it I mean, I am legitimately obsessed with it.
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Like I love it.
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Like I don't feel like there's any negative to it.
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I know some people are dogging on oh it love it.
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Like I don't feel like there's any negative to it.
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I know some people are dogging on oh, it replaces people.
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I mean, come on, I don't believe that at all.
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Like, because there's definitely a lack of emotion around it.
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So you should qualify that you can't copy and paste directly from chat.
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Chat GPT or I would say we highly recommend against doing so.
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I just think it's not the same as human, written or creative content.
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So you, but it's a great place to start it is.
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It's a great place to get ideas, like.
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That's what it does for me.
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Like you know, I'm someone who does kind of get in that zone where it's like oh, I don't really know how, I know what I want to say, but I don't know how to piece the words together.
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Yeah, it'll piece them together and I'm like, oh, I don't really like that, but I like this part from it so you can kind of like maneuver and it gets your.
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It activates like a different part of my brain saying like, oh well, why don't you think about this word instead?
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And so that's to me.
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It kind of gets me going.
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So that's why I like it personally.
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I think we can use it.
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I think we should start back at the beginning, but I will say this I have used it more than I thought I would.
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I just used it.
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So we have state testing right now, basically for school, and pilot's teacher asked us to send in a little note, three notes, one for each of the days of state testing, like an encouragement note, and I tried to make them all creative, but not the same, and so one of them I just took her name and then I did keywords that reminded me of her for each like letter.
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But I had to use chat UPT because I got hung up on the L and the T and I don't know why I just got like, or it was the I and the T, I just got a little hung up.
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I wanted something more and so I asked chat GPT to give me 10 examples of like personality descriptors essentially is what I said, and I basically said also liking it to like make it appropriate for kids.
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And then I picked from that, but they came up with great words that hadn't even thought of.
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I love that I love that and that's kind of what it does for me too.
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But I also feel like it's a great resource to like just figure out how to do stuff.
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So, like you legitimately, like don't laugh at me, but I just typed in how to make pasta limon, yeah, and it's giving me the recipe.
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I mean I love it.
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It's I can type how to change a tire and you know what it's telling me how to change a tire.
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So I feel like like that's the part that I love about it.
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It can not only help you get past writer's block, it can also teach you how to do things and it can help write letters, resumes, help give you content, ideas, not necessarily to just, like Rebecca said, copy and paste, but at least to get your wheels turning.
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Like, oh, I didn't even think that would be a good, you know, a good piece of content to post.
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Like, let me, let's let's find an example.
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I'm going to do a search here.
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Let me, let me search content.
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If we're taking a little bit of a left turn on that cause, that's like a whole podcast.
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But I can almost guarantee that if you are hung up on creating content, it's because you are significantly overthinking the content you need to create 100%.
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My simplest content, our simplest content, is the stuff that performs the best.
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People try to fit an entire book into 10 seconds, actually, so this is an interesting trend.
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We're going to take a harder left.
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Then we're going to come back to chat GPT.
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I made a reel the other day and before I went to publish, a little note came up from Instagram that said your reel is only 13 seconds.
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Reels that are 30 seconds or more are performing better, and that is a major trend.
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I think I took a screenshot of it to share with you and then I completely forgot.
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But that's a trend shift, right, because we, for a little bit there, we were teaching people, like that was the trend, was short, short, short, but apparently we talked about this a few podcasts ago.
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But you've got to get more authentic.
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You've got to get more real If you want people to engage with you.
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Like this idea of this fake influencers essentially almost dead.
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They want to see the real you, but apparently now they're also willing to stay longer, which is so, so interesting.
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That is interesting.
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I love that it recommended that.
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Oh yeah, I will find the screenshot for you, but I was shook because I haven't seen that.
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Yeah, I feel like that's a long time.
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I know, and maybe it's the beginning of the trend, so maybe they're trying to move this shift over.
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But I also saw this other thing that was actually from the Instagram team about how essentially the concept of followers is dead.
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So it doesn't matter how many followers you have anymore when the algorithm is prioritizing how you get a chance to be seen.
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And I actually just stumbled upon a local influencer and I looked at her reels and I looked at her followers and whether they're completely disengaged or they're purchased, the disconnect between her 24,000 followers and her 1100 views on every reel kills me.
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It's just that tells me that your audience isn't engaged at all, but that's fine.
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So engagement matters significantly more, so as you continue to produce the amount of people who are willing to engage with you.
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That's the math that they're basing it off of right now.
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They're not going to put you just in front of people because you have the following.
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They've already decided that there's a very already decided that that's.
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There's a very good chance that that's superficial and falsified in some way, I agree and again, I think we we always talk about like you want to talk to your people, yep, and I feel like when you have 75,000 people like, are they truly all your audience?
00:11:04.711 --> 00:11:11.471
Like I know for me, when we personally get followers on our either marketing mayhem or our gritty gal page, like I always look to see who it is like.
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If it's a business that follows our gritty gal page, I get pumped because I'm like this is our target audience, because that's who we work with is small to medium-sized businesses.
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But if it's just you know, some rando, you know we get some random um businesses that don't really apply, it's like I don't get as excited because I'm like I don't think they would ever resonate with our content.
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Be our kind of client, that kind of thing.
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I mean great, yeah, Thanks for the follow.
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But I know that you're not really our target audience per se.
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Well, and I think here's what it comes down to.
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Also, if somebody keeps consuming your content, it doesn't matter if they follow you or if they don't Instagram will keep putting you in front of them.
00:11:54.446 --> 00:12:22.676
So I think that is one of the reasons and I don't know if I'm articulating this well I think that's one of the reasons that following doesn't matter anymore, because if I consume your content every day, I actually this happened to me the other day, where I went to click on the person's page and I realized I actually wasn't following them and I felt like the biggest dick hole because I consume their content all the time and I was like what I know better than to not follow somebody, but it may.
00:12:22.676 --> 00:12:28.407
It begged the perfect case for what I had just read, because it knows already who's consuming.
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So your engagement matters significantly more.
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One thing that I love about both of our pages the Mayhem and the Gritty page both of them perform significantly better than the following that they have.
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So the real engagement is well above.
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It's, almost, on average, three to four times higher than our current following, which I think is very cool yeah.
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I think it's great.
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You're making the good content.
00:12:55.740 --> 00:13:00.139
I took us on a little bit of a trip, but we need to go back to chat GPT or somebody is going to mess with us?
00:13:00.158 --> 00:13:10.884
We do, but I also feel like, do you feel like, yeah, Chat GPT can give you content that gives you high engagement?
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Well, let's ask it right now to give you 10, like, have it, tell you what the top 10 trending content stories are, or just top trending content on Instagram.
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Okay, it is using math to tell you what the answer is.
00:13:41.370 --> 00:13:41.471
Now.
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This is interesting.
00:13:41.972 --> 00:13:48.400
As of now, I can't provide real-time information on Instagram's trending content, Ooh.
00:13:48.400 --> 00:13:59.260
However, you can find this information directly on Instagram by exploring the Explore tab or checking out the Trending section, which often highlights popular and trending content across the platform.
00:14:00.070 --> 00:14:04.394
It's probably because it's too microscopic, it's like too focused, because even your.
00:14:04.394 --> 00:14:08.738
Trending page and your Explore page are still based off of your own consumption.
00:14:08.758 --> 00:14:12.232
All right, how about?
00:14:12.232 --> 00:14:13.859
I'm just going to leave it pretty easy peasy.
00:14:13.859 --> 00:14:16.717
I'm just going to say give me 10 real ideas.
00:14:16.717 --> 00:14:38.277
Yeah, tutorial reel day in the life reel, before and after transformation reel, challenge reel, q&a reel, showcase reel, behind the scenes reel, travel reel I love a travel reel, flashback reel, educational reel.
00:14:38.852 --> 00:14:39.495
So I mean, that's the thing.
00:14:39.495 --> 00:14:54.182
That's the thing I love about they're generic, though they're generic, but I also, for somebody who doesn't have Any marketing, like nothing, yeah, if you are a tire salesman, you could go to chat GPT.
00:14:54.182 --> 00:14:56.716
Actually, let's use that example.
00:14:56.716 --> 00:14:57.378
I think that's a great.
00:14:57.378 --> 00:15:03.280
Give me 10 tire real ideas.
00:15:03.280 --> 00:15:04.703
Let's see what they say.
00:15:04.703 --> 00:15:08.794
Tire change tutorial this is why I freaking love this.
00:15:08.794 --> 00:15:09.577
This is incredible.
00:15:09.577 --> 00:15:24.909
Tire maintenance tips, tire safety awareness, tire transformation reel, off-road adventure, tire brand comparison, tire testimonials, tire maintenance myths, extreme tire challenges, tire art and creativity.
00:15:24.909 --> 00:15:27.416
I mean y'all Tire art.
00:15:27.416 --> 00:15:57.080
That's what I'm saying and that's why I love chat GBT is because when you have someone, let's talk about a startup business, and you have someone who has zero clues about where to start with branding, marketing, social media, website, SEO, email marketing, chat GPT at least provides a resource to get started and for that reason, I absolutely love it like it's just just reaching the acronyms.
00:15:57.159 --> 00:15:59.955
Like you can put anything in.
00:15:59.955 --> 00:16:06.052
Like the sky is the limit you can put a really general thing in, like jenny was saying, then you can narrow it down.
00:16:06.052 --> 00:16:15.538
But even if you're just researching the acronyms I mean starting a business there's a lot of abbreviated whatever's and I'm like what is even happening right now?
00:16:16.169 --> 00:16:19.414
I don't even know what I'm filling out, or, like where to start.
00:16:19.414 --> 00:16:20.956
Like I want to open a business.
00:16:20.956 --> 00:16:24.551
What are the things I need to think about, you know?
00:16:24.571 --> 00:16:34.134
so I think you can use it as like I mean, it's like freaking Google you can use it as like I mean it's like freaking Google, I mean it really is.
00:16:34.134 --> 00:16:39.374
I will say people are intimidated Like we were intimidated of the internet and email, probably because it's new and it's changed and people don't love change.
00:16:39.374 --> 00:16:47.836
I saw this reel the other day that had Katie Couric and Al Roker talking about they had just gotten their first email address.
00:16:48.217 --> 00:16:51.023
Oh yeah, I saw that one too.
00:16:51.403 --> 00:16:52.284
I was shook.
00:16:52.284 --> 00:16:53.852
I know we should try to find it.
00:16:53.852 --> 00:16:58.043
But they were like what is this at sign, like how do we say it?
00:16:58.529 --> 00:17:08.877
And I was like we have come so far, so far but I love it for like my kid Right, I mean I love it that she's going to have that help.
00:17:08.877 --> 00:17:16.810
I mean because you think about it, you take yourself back to like when you were doing like book reports surf, like middle and high school and college.
00:17:16.810 --> 00:17:28.582
You went to the library and you better know that dewey decimal system so you even know how to find the book that you want, because they didn't have computers to go find it.
00:17:28.582 --> 00:17:30.596
It's like flipping card catalog.
00:17:30.596 --> 00:17:32.894
How could you forget about?
00:17:32.914 --> 00:17:33.837
Dewey, did you watch?
00:17:33.837 --> 00:17:45.252
I think I just said it left my brain, although you took me to a place where I'm like I would love to go into like a really beautiful giant library and just wander.
00:17:45.373 --> 00:17:47.176
I am obsessed with a library.
00:17:48.299 --> 00:18:01.840
I well, we have a great library, you and I do, we do, we spend a lot of time I mean like a romantic library, like the New York city library or like something like really beautiful, like the beauty and the beast part of me is just actually my cousin.
00:18:01.840 --> 00:18:10.770
I know my cousin Dennis sent me a meme the other day that was like what an absolute fumble that disney doesn't have a library on.
00:18:10.770 --> 00:18:16.320
Agreed, yeah, agreed, I mean, please we're all really do, you know?
00:18:16.342 --> 00:18:20.413
my hairbrush has bell on it with like a ladder that you could like.
00:18:21.614 --> 00:18:31.785
Yes, flat on these yeah and same, give me the big, tall, handsome guy into it who beast?
00:18:32.224 --> 00:18:40.618
or gaston no, not gaston ew so you would basically like you would date a dog he.
00:18:40.618 --> 00:18:50.277
He wasn't, though he was a prince I know, but when she fell in love with him, he was legit, he was like a dog I guess I thought he was a lion, but he was big, so you probably did.
00:18:50.277 --> 00:18:51.339
He did have big thighs.
00:18:51.339 --> 00:18:53.795
I know you like a big thigh god, I love a quad.
00:18:53.996 --> 00:18:56.381
Something about it take me home.
00:18:56.381 --> 00:18:58.834
I don't know why am I like this.
00:18:59.035 --> 00:19:02.746
I am absolutely that's my favorite part on a man.
00:19:02.746 --> 00:19:03.950
My husband has a quad.
00:19:05.011 --> 00:19:17.490
The legs yes unglued over on I mean yeah toss in some shoulders there and like some whatever I don't even need it I don't even need it.
00:19:17.530 --> 00:19:25.982
I love a good, strong leg and I don't know why it's like the weirdest part of a man to like, because I feel like most girls are like forearms back.
00:19:25.982 --> 00:19:29.575
You know that I mean I love a forearm going down to there.
00:19:29.575 --> 00:19:33.355
Whatever that, you know I'm talking about what's it called the v?
00:19:33.355 --> 00:19:35.181
Card, well, not the v card.
00:19:35.181 --> 00:19:39.396
That's like your virginity and I don't think that's right you repeated it immediately.
00:19:40.398 --> 00:19:41.923
You know like the v that goes.
00:19:41.923 --> 00:19:42.913
I know what you're saying.
00:19:42.953 --> 00:19:46.071
They know what you're saying, I'm trying to make sure our listeners understand what I'm saying.
00:19:46.071 --> 00:19:47.277
It's not the v card.
00:19:47.638 --> 00:19:50.730
But you can't get that if you don't have a decent quad.
00:19:50.730 --> 00:19:53.459
Like, just do you so?
00:19:53.459 --> 00:19:54.883
Do you like the shorter shorts?
00:19:54.883 --> 00:19:56.647
Like the tighter guy short trend?
00:19:56.708 --> 00:19:59.394
yeah which is ironic because my husband does not.
00:19:59.394 --> 00:20:02.060
He wears like his pants kind of around his butt.
00:20:02.121 --> 00:20:07.963
So I think most men our age don't love the trend, but I'm I'm for it when he puts on like normal shorts, like a, like you know if you like you know it's a shorter short.
00:20:07.983 --> 00:20:13.476
I'm like I am here for it when he puts on like normal shorts, like a bait, like you know, if you like you know it's a shorter short, I'm like I am here for it.
00:20:13.476 --> 00:20:16.923
The five inch, yeah, like it's like.
00:20:17.711 --> 00:20:26.915
Yes, goodness, gracious, yeah it's my fave so you take another left hand turn we're almost in a full square, though we've taken three left, so just one.
00:20:26.915 --> 00:20:29.961
By the way, I think you should know this about me.
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