March 21, 2024

Romance Reads, Social Strategies, and You, the Brand

Romance Reads, Social Strategies, and You, the Brand
Apple Podcasts podcast player icon Spotify podcast player icon Youtube Music podcast player icon RSS Feed podcast player icon
Apple Podcasts podcast player icon Spotify podcast player icon Youtube Music podcast player icon RSS Feed podcast player icon
Season 1

Send us a text

Have you ever paused to consider the striking similarities between crafting a personal brand and setting up a dating profile? 

Join us as we uncork a bottle of nostalgia and celebrate our tenth episode with candid conversations about the art of being oneself in a world of constant observation. Reflecting on the past episodes, Jenny & Raebecca take a left hand turn into the world of romance novels, and the difference between listening to talk, and listening to understand. Hear how your voice affects your branding and marketing. And what we think of vanity metrics, in social media and in life as a business owner.



For more mayhem, be sure to follow us:

Insta @marketingandmayhem
YouTube @MarketingMayhemPod

And don't forget to leave us a 5 star review! Or message us to deep dive into your topic or just give us feedback!

Hosted by @raebecca.miller and @jennyfromthe843

00:08 - Podcast Reflections on Relationships and Branding

07:09 - Exploring Personal Branding and Romance Novels

21:26 - The Importance of Branding for Engagement

25:22 - Importance of Branding in Social Media

WEBVTT

00:00:08.811 --> 00:00:10.054
Alright, welcome back.

00:00:10.714 --> 00:00:13.384
Welcome back, number 10.

00:00:13.384 --> 00:00:14.228
Number 10.

00:00:14.228 --> 00:00:18.908
Can you believe that, like I was just gonna say that, like we've done 10.

00:00:18.908 --> 00:00:22.765
And I don't even know, like are we doing like seasons?

00:00:22.765 --> 00:00:30.719
Because like shows end at like season or episode, like 10, 10 or 12.

00:00:30.861 --> 00:00:34.447
So like, podcasts go forever, I know, but I think we still do seasons.

00:00:34.447 --> 00:00:36.250
You know what I think we need to do?

00:00:36.250 --> 00:00:42.484
We've been talking about this and we've been joking about this, but I think we need to do an extra episode.

00:00:42.484 --> 00:00:54.149
That's like us grabbing a glass of wine, maybe a girlfriend or two, or maybe just you and I like on the couch a little bit more, just a dive back into.

00:00:54.149 --> 00:00:55.863
We've had some really deep episodes.

00:00:56.560 --> 00:00:57.182
We have.

00:00:57.764 --> 00:01:04.650
last episode we talked about motherhood and working motherhood, and that was that resonated with so many of you.

00:01:04.650 --> 00:01:06.284
When we talked about ourselves.

00:01:06.284 --> 00:01:14.027
We've gone really, really deep lately, so I think we owe everyone just kind of a like what's it like to be in the car with Rebecca and Jenny?

00:01:14.507 --> 00:01:26.245
Oh my god, we need to play like one of those like getting to know you games, like 100 questions, and we should just like have some wine and do it, because I think I would be really interested to find out what else I learned about you.

00:01:26.780 --> 00:01:39.290
I was just gonna say you, I don't know how to properly convey how little we know about each other when we actually know each other really well, but we're still new here.

00:01:39.792 --> 00:01:44.203
Yeah, a game like that would be Okay, that's gonna be.

00:01:44.203 --> 00:01:49.828
Whatever our season ending is gonna be, that's gonna be our last one before we begin our new season.

00:01:49.828 --> 00:01:51.424
We'll go out with a bang.

00:01:52.406 --> 00:01:53.069
I love it.

00:01:53.069 --> 00:01:55.344
Okay, so now it's the end of March.

00:01:55.344 --> 00:01:59.328
Speaking of going out with bang, we've got school break coming up soon.

00:01:59.328 --> 00:02:04.263
Something about March flips me out because I feel like January is so slow, February so fast.

00:02:04.263 --> 00:02:08.144
May is essentially the end of the school year and that's around the corner.

00:02:08.144 --> 00:02:11.151
And are you just?

00:02:11.151 --> 00:02:16.206
My brain is like exploding with the amount of like little like read across America.

00:02:16.568 --> 00:02:17.070
The heart.

00:02:17.070 --> 00:02:17.372
Thing.

00:02:17.652 --> 00:02:19.420
Oh my gosh, it's too much.

00:02:19.420 --> 00:02:20.584
It's too much.

00:02:20.584 --> 00:02:22.487
Oh my gosh Dress.

00:02:22.527 --> 00:02:23.210
I have news what.

00:02:25.841 --> 00:02:30.764
Summit got her official invite to be on team for gymnastics, shut the front door.

00:02:30.764 --> 00:02:38.187
I know she's been working her little butt off so hard, dying to get that Leo and dying to get out there.

00:02:38.187 --> 00:02:40.663
And she just from swim team last year.

00:02:40.663 --> 00:02:42.449
That kid is a competitor.

00:02:42.449 --> 00:02:46.379
She's a really good listener, so she's hardest worker in the room right.

00:02:46.379 --> 00:02:47.844
She's got a worker mentality.

00:02:47.844 --> 00:02:54.090
She's been dying to get out there and so, like I am so excited for her.

00:02:54.651 --> 00:03:01.441
No, I love that my little uscg level bronze, and so also in the world of Rebecca.

00:03:01.441 --> 00:03:04.108
How is, how was the dating going?

00:03:04.108 --> 00:03:06.461
The dating on the app.

00:03:07.462 --> 00:03:12.383
I'm learning a lot about myself oh do you tell you know a pet peeve of mine.

00:03:12.383 --> 00:03:15.531
Oh, yeah, yeah, okay.

00:03:15.531 --> 00:03:17.907
So here's my pet peeve In the app.

00:03:17.907 --> 00:03:35.444
You get, you know maybe 40 questions where you can choose how you want to answer it, but you only get three in your profile so you can pick whatever you want and, like some people choose to be really funny, which I love, like you made me change mine to my love for McDonald's, and like that gets some people really upset.

00:03:35.444 --> 00:03:36.981
But mostly people think it's like funny.

00:03:36.981 --> 00:03:38.649
Yeah, it's funny.

00:03:38.649 --> 00:03:40.222
Yeah, I'll totally go on a McDonald's date with you.

00:03:40.222 --> 00:03:41.264
I'm here for it.

00:03:42.709 --> 00:03:46.247
But actually one person said I love that.

00:03:46.247 --> 00:03:49.283
You said that because it made you feel like so much more real.

00:03:49.283 --> 00:03:51.248
That's where I was going for.

00:03:51.248 --> 00:03:53.544
Yes, I know, I'm so glad I handed it to you.

00:03:53.544 --> 00:03:54.860
It was a good, it was a good choice.

00:03:54.860 --> 00:03:59.121
But in this I obviously don't see what the women right.

00:03:59.121 --> 00:04:22.528
So maybe women are doing this to obviously only see men, but a lot of men, specifically older men, write what they want you to be and for me, something about you having three times where you can tell me about you and using one to tell me what I need to be for you really annoys me.

00:04:22.829 --> 00:04:23.841
No, that would annoy me too.

00:04:24.221 --> 00:04:26.326
Okay, so you wouldn't read too far into that.

00:04:26.928 --> 00:04:31.088
No, I'll be like get original like, yeah, like.

00:04:31.088 --> 00:04:36.802
But I almost feel like that's a Charleston thing too, because the God of Girl ratio here is like tend to.

00:04:36.802 --> 00:04:39.591
I mean it's like 10 to one, yeah.

00:04:39.591 --> 00:04:48.351
So I feel like they have, like they feel they have this mentality like oh well, you know, I got all the pickings so I could be cheesy.

00:04:49.220 --> 00:04:50.363
I love that like be cheesy.

00:04:50.363 --> 00:04:57.081
Now here though, like if you're gonna start our relationship off by telling me what you need me to be.

00:04:57.081 --> 00:05:00.550
I can promise you that that's not gonna be a go for me.

00:05:00.860 --> 00:05:02.827
It's something about it is so disturbing.

00:05:02.827 --> 00:05:15.069
But I think, you know, I think it's funny about, like, looking at your app and looking at some of these people and Jenny full view of my app to see you guys know.

00:05:16.565 --> 00:05:27.884
And she sends me these scary pictures in conversations, that these these opening lines that these people lead with, and I'm like I can't help but think, tying a lot of it back to marketing.

00:05:27.884 --> 00:05:30.915
And let me tell you why.

00:05:30.915 --> 00:05:45.954
Because and this is why I did the McDonald's for you, because I guarantee you most women would not say that, and so isn't the antithesis of marketing setting yourself apart from others?

00:05:47.302 --> 00:05:48.586
Can I so two things.

00:05:48.586 --> 00:05:52.959
Do you think most women go to McDonald's as much as I do?

00:05:52.959 --> 00:05:55.192
No, okay, just checking.

00:05:55.192 --> 00:05:56.300
I don't think so either.

00:05:57.165 --> 00:05:58.519
But if they did, I guarantee they would not admit it.

00:06:00.367 --> 00:06:00.709
I did.

00:06:00.709 --> 00:06:01.853
I will tell you this.

00:06:01.853 --> 00:06:10.658
I did have somebody on hinge say that the reason that I love the Diet Coke for McDonald's is because there's more like CO2 or something in it, and it's.

00:06:10.658 --> 00:06:13.980
They do their Diet Coke different and he said a gas station Diet Coke.

00:06:13.980 --> 00:06:14.884
He listened to the podcast.

00:06:14.884 --> 00:06:24.279
A gas station Diet Coke will never satisfy you Because, remember, we talked about why don't just get out of my car and go in and I was like you just earned yourself a conversation.

00:06:24.622 --> 00:06:32.810
See, I would go on a date with him because I'm like the fact that he knows that one, two, he took the initiative to listen to the podcast.

00:06:32.810 --> 00:06:53.072
Like that, to me, is the guy setting himself up indifferent from everybody else, like that's what I'm saying, like that's it's so much about like depicting, like who you are and like setting yourself apart, which is actually a great segue into our topic today, which is branding.

00:06:53.072 --> 00:06:56.483
Oh, I love branding, I love branding.

00:06:57.447 --> 00:06:57.949
So, much.

00:06:58.180 --> 00:07:01.689
So I'm like anxious to like talk about this and you're probably gonna freak out.

00:07:01.689 --> 00:07:07.091
But, like Rebecca, you are coming into a new season of life.

00:07:07.091 --> 00:07:24.523
So like if you were a brand, like if you had to talk to you know a marketing person, marketing company, and say this is what my brand would look like, like, what kind of descriptives would you give?

00:07:26.201 --> 00:07:26.824
Gosh okay.

00:07:26.824 --> 00:07:30.142
So I'm gonna say this I'm okay, I don't know.

00:07:30.142 --> 00:07:31.942
So this is a weird.

00:07:31.942 --> 00:07:33.365
This is a good question.

00:07:33.365 --> 00:07:38.706
I do know what yours would be.

00:07:40.040 --> 00:07:41.444
I have a few words yes.

00:07:41.663 --> 00:07:42.867
I do oh yeah.

00:07:43.408 --> 00:07:45.901
I don't know, I would really have to think in that Like so.

00:07:45.901 --> 00:08:07.829
So I know, last year, when I was like talking to Izzy, who I loved, my therapist who moved, we had this we spent probably six weeks trying to figure out what my values and beliefs are, which is going to sound really crazy, like everyone knows what their values and beliefs are, right, very clearly.

00:08:07.829 --> 00:08:13.865
However, she would only give me three and I couldn't figure it out for the life of me.

00:08:13.865 --> 00:08:25.848
Like we had to go so deep to get something so simple, and that's one of the reasons I started talking to hers, because I am so influenced or at the time, I was so influenced by people around me.

00:08:25.848 --> 00:08:29.927
I wanted to be sure that whatever I chose was just mine.

00:08:29.927 --> 00:08:45.750
So the work of, like figuring that out, but, like, in a lot of ways, I'm still very careful about making sure that the voice that I'm using is still my voice, so I'm not completely sure what would yours be telling, what yours would be.

00:08:47.279 --> 00:08:50.870
So mine would be bold.

00:08:50.870 --> 00:08:56.548
Oh, yep, true, a lot of people call it too much.

00:08:56.548 --> 00:08:58.966
A lot of people call it too mouthy, not too much.

00:08:58.966 --> 00:09:02.985
You know all of the things, but I am, that is me.

00:09:03.159 --> 00:09:07.289
I'm in your face and it's harder because you were born and raised Southern, I think.

00:09:07.710 --> 00:09:10.245
Yes, very much so.

00:09:10.245 --> 00:09:19.505
Asking the tough questions, asking things that make people uncomfortable, that's definitely me, I would say thoughtful.

00:09:19.505 --> 00:09:28.354
I think a lot about all the things and all the people and how people think.

00:09:28.354 --> 00:09:42.211
I think it's because I am just fascinated by human behavior and why we do the things we do and have studied a bunch of psychology and I just I find it just fascinating.

00:09:42.211 --> 00:09:53.193
So, yeah, I'm a thinker, so I would say my brand would be very thoughtful, it would be quick-witted, because I am, would like to think that I'm quick-witted.

00:09:53.440 --> 00:09:55.306
I think you are too Thank you and.

00:09:55.306 --> 00:09:56.570
I think that's because you're a good listener.

00:09:56.570 --> 00:09:59.605
Well, thank you, that's a compliment.

00:09:59.605 --> 00:10:13.811
Thank you, you are thoughtful, you give really good gifts, like I think you are bold, but I think definitely being born and raised Southern influences some of that, because I think you're more sensitive to being loud 100%.

00:10:14.059 --> 00:10:22.005
Yeah, I'm very, yeah, I do, but then I'm like you're very aware of it, okay.

00:10:22.506 --> 00:10:24.009
You know, what I mean You're like hyper aware of it.

00:10:24.250 --> 00:10:24.812
Yeah.

00:10:25.720 --> 00:10:30.551
And then there's times where I'm like loud and you're like like remember the restaurant?

00:10:30.551 --> 00:10:35.986
Yes, and we don't mean loud by volume, I just mean like it's oh, we saw this meme the other day.

00:10:35.986 --> 00:10:36.990
I sent it to Jenny.

00:10:36.990 --> 00:10:39.644
We can share it on the podcast page.

00:10:39.644 --> 00:10:46.408
But it was like in every good group or friend dynamic there's one friend that's like oh my gosh, I couldn't say that.

00:10:46.408 --> 00:10:47.783
And there's one friend's like I'll say it.

00:10:48.567 --> 00:10:48.768
Yeah.

00:10:49.220 --> 00:10:54.831
We had a situation that we both immediately like, saw the meme and thought of the exact same situation.

00:10:55.312 --> 00:10:55.854
Oh my gosh.

00:10:55.854 --> 00:10:57.265
So it happened again to me this week.

00:10:57.265 --> 00:10:58.664
I can't believe I haven't told you this.

00:10:58.664 --> 00:11:06.688
I went to lunch with my granny and we went and had lunch at a restaurant that will not be named.

00:11:06.688 --> 00:11:14.480
I ordered a chicken sandwich and it came with Parmesan truffle fries, cause I mean, let's be real.

00:11:14.500 --> 00:11:15.785
I love a truffle fry.

00:11:15.785 --> 00:11:20.489
Oh right, you could shave it on like dog turds and I'd probably eat it, gosh.

00:11:21.441 --> 00:11:21.822
So anyway.

00:11:21.822 --> 00:11:29.243
So I'm like halfway through and I look in my fries and there's like like a black curly hair.

00:11:29.243 --> 00:11:35.139
And so my dad was like, oh, where did y'all go for lunch?

00:11:35.139 --> 00:11:37.120
And I told him and he was like, how was it?

00:11:37.120 --> 00:11:46.134
And I'm like, well, the menu was good, the food was good, but it may or may not have had a pubic hair in it.

00:11:46.134 --> 00:11:47.799
Shut the front door.

00:11:47.799 --> 00:12:00.712
He was like, oh my gosh did you say something I was like, absolutely not Like I did not say anything, Cause I mean, like at that point I was with my grandmother, like I was with my daughter.

00:12:00.980 --> 00:12:02.004
I'm like what is the point?

00:12:02.004 --> 00:12:03.485
Like what am I trying to accomplish?

00:12:03.485 --> 00:12:05.706
Here, Like I don't want to get her worked up.

00:12:05.706 --> 00:12:09.509
I don't want to get Clark like skived out, cause she gets skived out about stuff like that.

00:12:09.509 --> 00:12:12.706
So I'm like I'm just going to push it aside and stop eating.

00:12:12.706 --> 00:12:15.500
Yeah, so, yeah, so yeah.

00:12:15.500 --> 00:12:18.308
I'm the person who doesn't say anything, but my brand would be bold.

00:12:19.360 --> 00:12:23.510
And like there are times in a situation like that I'm going to, I'm hopefully this helps.

00:12:23.510 --> 00:12:35.480
I probably wouldn't have said anything either, because like I'm with my granny and like I have my kids, like there's the part of me that's like more the more like submissive part.

00:12:35.480 --> 00:12:41.927
That's not the business self, that's like don't be disruptive we talked about this last time but like be a good girl, yep.

00:12:41.927 --> 00:12:44.004
And like don't say the thing.

00:12:44.004 --> 00:12:45.048
You're like laughing.

00:12:45.520 --> 00:12:47.206
I know it sounds so naughty.

00:12:47.206 --> 00:12:50.400
No, I read the books, so like that.

00:12:50.461 --> 00:12:55.123
there is like a situation with the whole like praise thing Like when you're enjoying yourselfzar principalmente, as you like.

00:12:55.144 --> 00:13:01.573
Create something really good on the what Like 50 shades of gray books, like dirty books.

00:13:03.148 --> 00:13:06.817
I'm really certain that we just call them romance novels.

00:13:06.817 --> 00:13:09.553
Oh my God, do you have two seconds, though?

00:13:09.553 --> 00:13:12.092
Can I tell you a story we should have talked about last time?

00:13:12.312 --> 00:13:13.135
I'm like blushing.

00:13:13.135 --> 00:13:14.188
I'm like did I have a virus?

00:13:14.188 --> 00:13:14.932
Off course here.

00:13:16.019 --> 00:13:16.485
Of course I did.

00:13:16.485 --> 00:13:18.226
I like live for it, I actually.

00:13:18.226 --> 00:13:20.634
So I did match with somebody on Hint, too, also reads.

00:13:20.634 --> 00:13:22.672
And then when he asked me what I read, I was like, oh, total trash.

00:13:22.672 --> 00:13:24.830
And he was like, no, sometimes I read romance.

00:13:24.830 --> 00:13:28.748
I've read recently and I was like, oh, I love that, but okay, side note.

00:13:28.748 --> 00:13:31.173
Back to Christina, back to last episode.

00:13:31.173 --> 00:13:34.972
My mom gave me a Kindle.

00:13:34.972 --> 00:13:36.408
Did I tell you this story before?

00:13:36.427 --> 00:13:36.469
No.

00:13:37.884 --> 00:13:42.589
For my birthday last year because she wanted me to start reading again, because I used to be really into reading.

00:13:43.644 --> 00:13:59.099
She gave my sister-in-law, Christina, her old one, my mom, classic Cindy Smalley purchased the unlimited for both of our Kindles.

00:13:59.099 --> 00:14:00.508
So I read a book.

00:14:00.508 --> 00:14:02.048
It happened one summer with the book.

00:14:02.048 --> 00:14:02.792
It was amazing.

00:14:02.792 --> 00:14:05.951
I'm probably going to reread it because I just haven't been able to like fill that void since.

00:14:05.951 --> 00:14:07.674
But what was it?

00:14:07.674 --> 00:14:08.535
I feel like hang on a second.

00:14:08.535 --> 00:14:08.897
What is it called?

00:14:08.897 --> 00:14:10.368
It happened one summer.

00:14:10.368 --> 00:14:12.674
Okay, the beginning is really annoying.

00:14:12.674 --> 00:14:17.048
You just have to get through it because the man is such a man and like he's a fisherman and like all this.

00:14:17.048 --> 00:14:18.471
It's just amazing, okay.

00:14:18.491 --> 00:14:19.634
So, Christina is amazing.

00:14:19.634 --> 00:14:21.690
He's super attentive, the usual stuff.

00:14:21.690 --> 00:14:28.216
But then I read like another one and I said Christina like have you charged your Kindle yet?

00:14:28.216 --> 00:14:31.092
Like I need you to charge your Kindle.

00:14:31.092 --> 00:14:32.330
Like there's a book I want you to read.

00:14:32.330 --> 00:14:38.658
So she charges hers and the Kindle Unlimited is all of us shared.

00:14:38.658 --> 00:14:40.836
So she FaceTiming me.

00:14:40.836 --> 00:14:46.254
She goes dude, we can all see the books you've been reading, like everyone, on your mom's Kindle Unlimited.

00:14:46.254 --> 00:14:50.253
No, that you're reading like hockey romance.

00:14:50.253 --> 00:14:52.498
And I was dead.

00:14:52.498 --> 00:15:02.394
And so then my mom gave Christina like she purchased this set of leggings and so gave it to Christina, not in like a gift bag, it was just because gift and my mom is a keeper of things.

00:15:02.394 --> 00:15:11.736
So she had an old Abercrombie bag where it was like the man's torso and she put the leggings in the bag and Christina sent me a picture.

00:15:11.736 --> 00:15:13.808
She goes mom definitely knows what you're reading.

00:15:18.326 --> 00:15:22.008
I was like, oh my God, oh my God, oh my God, is this like the bulk?

00:15:22.048 --> 00:15:22.990
of what you read there.

00:15:22.990 --> 00:15:24.355
Wait what?

00:15:24.355 --> 00:15:31.693
No, I mean, the majority of the stories are romance, like they're just like I love a good farmer that like falls in love first.

00:15:32.416 --> 00:15:36.212
Okay, yeah, no, I definitely feel like I lean like towards this.

00:15:36.212 --> 00:15:37.034
Smudderer ones.

00:15:37.034 --> 00:15:40.544
No, yeah, I think the farmers get pretty smudder.

00:15:40.544 --> 00:15:43.038
Yeah, like I was about to say, are they the same thing?

00:15:43.038 --> 00:15:44.004
I'm sure they are.

00:15:44.004 --> 00:15:50.437
Like I'm picture like Danielle Steele where it's like or like what's that book called?

00:15:50.437 --> 00:15:53.975
Like the Knights at Rodinth, whatever that book is Nicholas Farce.

00:15:56.149 --> 00:15:59.515
She's like the farm hand and he doesn't pay any attention until one day.

00:15:59.515 --> 00:16:02.889
She's like bending over getting hay and he just handles himself.

00:16:02.909 --> 00:16:03.731
Okay, so that's smuddy.

00:16:03.731 --> 00:16:04.895
That is not romance.

00:16:04.895 --> 00:16:06.519
Romance is like the notebook.

00:16:06.519 --> 00:16:07.602
This podcast is a good turn.

00:16:07.623 --> 00:16:08.284
Okay, but I'm just kidding.

00:16:08.284 --> 00:16:10.552
I'm just kidding.

00:16:10.552 --> 00:16:14.033
My personal brand is romance.

00:16:15.625 --> 00:16:16.288
Mine is smut.

00:16:16.288 --> 00:16:19.464
I'm a pervert.

00:16:20.469 --> 00:16:21.412
I'm just kidding.

00:16:21.412 --> 00:16:23.895
I actually did read this amazing quote the other day.

00:16:23.895 --> 00:16:36.489
That was like the fact that the most I think romance is the top selling genre of books in general, and it was like the fact that most men are saying that women are too much and that they don't understand them.

00:16:36.489 --> 00:16:42.111
But then romance novels are the top selling genre and it's because women just want to be heard and understood.

00:16:42.111 --> 00:16:46.191
It doesn't make any sense Like you guys are just not trying.

00:16:46.191 --> 00:16:49.532
Yeah they're telling you what they want.

00:16:51.304 --> 00:16:55.274
I think, and this podcast is definitely taking a turn.

00:16:55.875 --> 00:16:59.634
Yeah, I know, I'm sorry about branding and now we're talking.

00:17:00.384 --> 00:17:09.642
My theory is that the romance and romance novels is lost after you've been in a relationship for a while.

00:17:10.323 --> 00:17:16.414
Oh, shoot, okay, Don't you tell you that sometimes I skip the last chapter, like when it starts.

00:17:16.414 --> 00:17:20.948
When it tells you like, oh, five years down the road and there's like a baby, I just skip it, I'm here.

00:17:21.068 --> 00:17:22.071
I caught it behavior.

00:17:22.071 --> 00:17:23.781
Do that?

00:17:23.781 --> 00:17:24.462
Like?

00:17:24.462 --> 00:17:28.330
There are books that I read that I'm like I do a deep dive.

00:17:28.330 --> 00:17:30.054
Have we talked about the idea of you?

00:17:30.054 --> 00:17:34.509
No, that's the one that I told you to read.

00:17:34.509 --> 00:17:39.170
Remember, I told you it was like, based on, like the concept we're with.

00:17:39.230 --> 00:17:43.287
Rebecca, yes, the white cotton crafts shout out to white cotton crafts.

00:17:43.287 --> 00:17:48.571
Yes love them, like Rebecca and Julia, like they were obsessed with them.

00:17:48.571 --> 00:17:49.359
You guys are amazing.

00:17:49.800 --> 00:17:51.483
They're about to like make it into a movie.

00:17:51.483 --> 00:18:04.469
It's called the idea of you by Robin Lee and basically it's like loosely based around kind of quote unquote the concept of like Having an affair with like a much younger man who just happens to be like a pop star silly.

00:18:04.489 --> 00:18:05.029
I did read this.

00:18:05.029 --> 00:18:10.025
I did read this I was Heartbroken when it was over.

00:18:10.385 --> 00:18:17.929
Like I got so deep down the rabbit hole of like googling to see if there was gonna be a sequel and like another book that I was like I would.

00:18:17.929 --> 00:18:22.700
I'm so dorky that I like googled it and like listen to a podcast about it.

00:18:22.700 --> 00:18:26.892
These two girls talked about like how devastated they were when it was over to you.

00:18:26.892 --> 00:18:29.951
This is the kind of stuff podcast I listened to.

00:18:30.313 --> 00:18:30.914
I did read it.

00:18:30.914 --> 00:18:31.980
I actually loved their role.

00:18:32.060 --> 00:18:34.940
I don't feel like you're loving it, though, because I feel like you would be a lot more excited about it.

00:18:36.585 --> 00:18:37.086
Here's the thing.

00:18:37.086 --> 00:18:40.384
I didn't finish it yet, oh for f-sakes.

00:18:42.602 --> 00:18:46.436
That thing had me glued to the book, like I think, like I think.

00:18:46.436 --> 00:18:47.220
I read it today in a half.

00:18:48.001 --> 00:18:48.323
I have.

00:18:48.323 --> 00:18:48.963
So I have the.

00:18:48.963 --> 00:18:51.349
I just, matt, just scrapped the girls.

00:18:51.349 --> 00:19:08.887
So I have a really hard time Like I really like to just like stop and hit pause when I read, and I have a hard time doing that when I'm like the only one and and I do find myself getting like irritated if I keep getting interrupted, especially if it's like part I want to pay attention to.

00:19:08.887 --> 00:19:15.433
So I don't do it as often when I have the girls because I want to just enjoy it, like it's kind of like my time out.

00:19:15.433 --> 00:19:18.926
Okay, but I'm gonna need you to finish that book.

00:19:18.926 --> 00:19:20.270
I know I'm going to have to now.

00:19:22.101 --> 00:19:26.011
It's so good and dirty I mean it was a dirty book but I liked it.

00:19:26.011 --> 00:19:28.940
Yeah, I'll never forget me and Nate.

00:19:28.940 --> 00:19:33.271
We're flying somewhere.

00:19:34.119 --> 00:19:35.282
Kendall hold on.

00:19:35.805 --> 00:19:38.151
I'm paperbook, you've seen my office.

00:19:38.151 --> 00:19:38.771
You know this.

00:19:39.461 --> 00:19:44.740
Well, but your office does not have your romance novels, it has self helpbooks and there's a big difference.

00:19:44.839 --> 00:19:50.480
You know that would be weird if, like I, was on a business zoom and they're like Jenny was all the porn by no but like.

00:19:50.480 --> 00:19:53.170
It's not porn, but like it's okay.

00:19:53.190 --> 00:20:00.089
But I understand why you would want a self help book in Hard copy, because I'm a highlighter and I write in those same.

00:20:00.089 --> 00:20:00.771
Yeah.

00:20:00.771 --> 00:20:03.017
But I actually read on a Kindle.

00:20:03.017 --> 00:20:04.421
A because my mom got it For me.

00:20:04.421 --> 00:20:06.769
Shout out to mom's any small I thank you, love you.

00:20:06.769 --> 00:20:11.050
And b because some of these covers are.

00:20:12.221 --> 00:20:16.035
Did you not see my suitcase picture the other day when I did the poll?

00:20:16.055 --> 00:20:17.339
I don't think I zoomed into it.

00:20:17.961 --> 00:20:23.353
Oh my gosh, I bought that book that you told me to buy with the stopover.

00:20:23.353 --> 00:20:32.309
Oh, and it has like the most Ridiculous cover over the miles high, the miles brothers told me to buy.

00:20:32.309 --> 00:20:34.534
Oh, I think I covered it up, cuz I know I didn't look.

00:20:34.534 --> 00:20:35.564
There's the picture.

00:20:35.564 --> 00:20:40.026
I love the stopover look there, yeah, right there.

00:20:40.026 --> 00:20:48.611
And I was like I had all these like smutty books in my suitcase and I was like should I cover them up?

00:20:48.611 --> 00:20:50.678
And I'm like, no, I'm gonna embrace that.

00:20:50.678 --> 00:20:51.319
I like smut.

00:20:52.321 --> 00:20:52.843
I love it.

00:20:52.843 --> 00:20:53.484
I live for it.

00:20:53.484 --> 00:20:55.670
The stopover was so good, tl Swann.

00:20:55.690 --> 00:20:56.491
I'm ready, yet Don't.

00:20:56.491 --> 00:20:57.253
Don't tell me anything.

00:20:57.701 --> 00:20:59.726
Okay, well, tl Swan is magic.

00:20:59.726 --> 00:21:01.852
All of the miles brothers are amazing.

00:21:01.852 --> 00:21:15.987
My accountant at my nine to five, who is older than me for sure, we had a moment where we realized we were reading the exact same book from Tl Swan and she was Unglued over the fact that we were reading it at the same time.

00:21:16.508 --> 00:21:18.211
Oh, I'm excited I need to do I have it.

00:21:18.211 --> 00:21:19.383
I went on vacation.

00:21:19.383 --> 00:21:21.508
I did not read a book the entire time I was there.

00:21:21.528 --> 00:21:23.472
I hope that's just because you relaxed so much.

00:21:24.861 --> 00:21:25.723
Yeah, for sure.

00:21:26.586 --> 00:21:33.900
I just I will say this the part that resonated with me about the quote was, like it's kind of like the Taylor Swift effect to you, right?

00:21:33.900 --> 00:21:45.738
We're being so clear about what we need and what we want, like if you're a man in the same age and you are still confused, you're just not a good listener.

00:21:45.738 --> 00:21:51.251
I Don't, and I know you're not because I see some of your hinge profiles.

00:21:51.333 --> 00:22:06.832
but Well, I think that a lot of times and I don't actually think this is just a man thing I think a lot of time people Listen to talk and to respond instead of listening to listen.

00:22:06.832 --> 00:22:20.406
Yeah, so I think that that, and I don't again, I don't think that's just a man thing I think that a lot of most people have become extremely Self-involved, and I think it's just the nature.

00:22:20.406 --> 00:22:22.952
And again, why are we getting so deep?

00:22:22.952 --> 00:22:37.125
We just, I think that's just our society now is that we just like we're tunnel vision on what we've got going on and what you know, instead of being Empathetic or understanding?

00:22:37.246 --> 00:22:43.567
I do think the women are naturally attuned to be more nurturing and so we tend to be a little bit more like.

00:22:43.567 --> 00:23:04.834
I know how much I pay attention to like the people around me and like their little likes and dislikes and needs, and I don't Think that, like I think here's, I won't say men, if you don't prioritize paying attention, they are not gonna be able to take a great care of whoever, whether it's your kids or your spouse for sure.

00:23:05.442 --> 00:23:15.096
You, we could make it back to branding like yeah, the, you have to think about what kind of response you want and then you have to act accordingly.

00:23:15.096 --> 00:23:18.804
Yeah, yeah, actually saw this quote the other day.

00:23:18.804 --> 00:23:24.781
That was like if you try to make a brand that everybody likes, no one will like it.

00:23:25.522 --> 00:23:40.586
Yeah, and I think like let's gonna dumb that down, because I feel like I follow a lot of marketing companies, agencies, social media folks on Instagram, facebook, linkedin, etc.

00:23:40.586 --> 00:23:49.042
And everybody talks about branding but nobody really talks about how that helps you as a business.

00:23:49.042 --> 00:23:52.642
So let's talk through that, because I don't feel like anybody is going to have conversation.

00:23:52.662 --> 00:23:54.204
Let's unpack the first part first.

00:23:54.204 --> 00:23:56.761
Okay, branding is the easiest hard part.

00:23:56.761 --> 00:24:08.804
Ooh, branding is the easiest hard part because you don't have to, you're not making anything, you're telling the story of who you are.

00:24:08.804 --> 00:24:25.788
So you're going to pick a color, you're going to pick a voice, you might pick an icon, you're going to work on your fonts, but then you have this little package that's super pretty, like so good, then what?

00:24:25.788 --> 00:24:28.660
Right, that's the easy part.

00:24:29.414 --> 00:24:45.355
Branding is the easy part, articulating yourself where it should be and if you have the right branding person or the right marketing person and you have somebody to lead you through that process, it really, really should be, because they're going to give you questions, they're going to talk to you, they're going to invoke a thought process.

00:24:45.355 --> 00:24:51.565
It should be fairly dialed in, but making the branding part very easy functionally.

00:24:51.565 --> 00:24:54.419
But then now you have this little thing.

00:24:54.419 --> 00:24:56.944
Now what?

00:24:57.726 --> 00:25:05.563
Right, and that's kind of my point, because nobody really talks about it and I feel like I'm fairly dialed in to that.

00:25:05.563 --> 00:25:18.055
Yeah, and so I wanted to get your thoughts, like how do you get your branding to turn to engagement and conversion, like, what are your thoughts there?

00:25:18.055 --> 00:25:20.776
Do you think this is something we can unpack today, or I?

00:25:21.377 --> 00:25:22.622
think we're going to have to go pretty deep.

00:25:22.622 --> 00:25:36.922
But I will say this I know exactly what you're saying when you talk about these like social media people I won't even say like social media girls social media people who are constantly talking about your brand, your brand, your brand, and they're giving you this idea that it's like so, so important.

00:25:36.922 --> 00:25:40.119
Yes, it is Right, but it's not the end, all be all.

00:25:40.119 --> 00:25:43.522
We know, because we started a brand before we.

00:25:43.522 --> 00:25:51.518
We had some of that, we had talked about it, but we focused on the doing parts and then we kind of went backwards and then forwards again.

00:25:51.518 --> 00:25:55.823
But they're doing that because they can execute that.

00:25:55.823 --> 00:26:05.104
They can hand you a package, they can give you a cost for a package and then they can just move on to the next one and move on to the next one, and some of it's like just like rinse and repeat branding.

00:26:05.203 --> 00:26:07.560
Yeah, it's like it's a process.

00:26:07.560 --> 00:26:15.769
Right, it's a box you can check in and say you know, I'm done, I've got my brand yeah.

00:26:15.769 --> 00:26:17.914
I've got my brands, like I've got my colors, I've got my logo Right.

00:26:17.914 --> 00:26:26.307
But like, if you are a business owner who doesn't know how to implement said brand, like, why is nobody talking about that?

00:26:26.328 --> 00:26:38.362
I know, Well, because it's a lot easier to sell the idea of branding than it is to actually do the work there's a I don't think like.

00:26:38.362 --> 00:26:52.904
So you and I came from traditional marketing degrees in a traditional marketing space, when we all got AOL at our houses, so we've actually been a part of this process from the beginning.

00:26:52.904 --> 00:26:59.210
You know like, there were computers in our colleges, for sure, but not everywhere in our high schools, and it certainly wasn't.

00:26:59.210 --> 00:27:02.057
We weren't on Chromebooks and doing whatever they all know.

00:27:02.057 --> 00:27:02.798
We.

00:27:02.798 --> 00:27:08.026
We were on Facebook when you had to be at a college to join.

00:27:08.026 --> 00:27:09.126
Do you remember this?

00:27:09.367 --> 00:27:10.128
Oh my gosh.

00:27:10.128 --> 00:27:12.259
Yes, they'd like verify your school email.

00:27:12.499 --> 00:27:14.616
Absolutely Like.

00:27:14.616 --> 00:27:18.349
That was the only way you, and that was really the first for a before.

00:27:18.349 --> 00:27:21.840
That was what was the other one that we all love my space.

00:27:22.201 --> 00:27:31.323
Yeah, and so we have been like like soup, nuts and bolts or however you say that, all the way through the evolution of social media.

00:27:31.323 --> 00:27:36.640
Like you're my I don't go on Facebook now because it's just everyone's grandma and great aunt talking about politics.

00:27:36.640 --> 00:27:37.321
I can't stand it.

00:27:37.321 --> 00:27:41.277
But like and I'm not wrong, it's why you're laughing so hard I just can't.

00:27:41.277 --> 00:27:42.422
Why is it so political?

00:27:42.422 --> 00:27:43.519
I freaking hate it.

00:27:43.519 --> 00:27:47.351
Like I will do it and I do it for our brands, but like I the whole.

00:27:47.351 --> 00:27:57.144
Like the fact that somebody gave their grandma a computer and let her just write I had, so I had a friend spoil somebody else's pregnancy and accident, like their their mom talked about.

00:27:57.674 --> 00:27:59.823
I'm like this is you guys shouldn't be here.

00:27:59.823 --> 00:28:05.174
Listen, I do Facebook only because that's how my family and my husband's family sees pictures of exactly.

00:28:05.174 --> 00:28:11.445
So that is exactly I don't love it and but they're great source for, like school information.

00:28:12.435 --> 00:28:22.234
Um, and there's a lot of amazing groups that I'm a part of in the evolution, but in the beginning you and I got on because we were in a college period.

00:28:22.234 --> 00:28:23.319
Yeah, for sure.

00:28:23.319 --> 00:28:26.059
So we've been able to see this all the way through.

00:28:26.059 --> 00:28:40.165
So I think we have a lot more of a like, a wide understanding of how big like marketing and branding is not just branding, like I'm sorry, but social media isn't the end all be all of marketing.

00:28:40.165 --> 00:28:41.339
I think it's very important.

00:28:41.339 --> 00:28:42.380
I think everybody should have it.

00:28:42.380 --> 00:28:44.260
We talked about that completely agree.

00:28:44.501 --> 00:28:46.855
Yes, I think we talked about this in episode one or episode two.

00:28:46.855 --> 00:28:47.657
Like, does everyone need it?

00:28:47.657 --> 00:28:52.502
Yes, like, and you tried to stop me with it.

00:28:52.542 --> 00:28:52.844
I did.

00:28:52.844 --> 00:28:56.242
I just told you that funeral homestowning social media.

00:28:56.743 --> 00:29:06.665
Yeah and I was like no, I, I disagree, because I actually worked closely with a funeral home in my nine to five and I know what is your content.

00:29:06.665 --> 00:29:12.633
What is it your content like loved ones, memories, caring but did you remember?

00:29:12.653 --> 00:29:15.401
we like Googled and we saw that lady with like a selfie Fabric.

00:29:15.842 --> 00:29:20.598
Yes, Fabrics, woods, whatever, Like you I mean.

00:29:20.598 --> 00:29:22.021
I could go on for days.

00:29:22.624 --> 00:29:24.067
Okay, I'm just telling you I would not follow.

00:29:24.335 --> 00:29:34.237
I wouldn't be like, oh, I want to follow this funeral home, no but if you needed to pick one, you would go to social to look at it and check it against everything else.

00:29:34.237 --> 00:29:36.163
I wouldn't expect them.

00:29:36.163 --> 00:29:41.876
Oh, this is actually really important to unpack because I I do double check a lot on Instagram from Google.

00:29:41.876 --> 00:29:55.429
I want to say this because this is important your following does not determine how successful your social media presence is.

00:29:56.056 --> 00:29:56.980
Hey man.

00:29:57.454 --> 00:30:00.160
So I don't think to your point.

00:30:00.160 --> 00:30:10.536
I would follow the funeral home, but I would go to check and it would give me peace of mind to see that family values or God or whatever was important to them.

00:30:10.536 --> 00:30:12.201
But I probably wouldn't follow them.

00:30:12.201 --> 00:30:18.403
And we do have clients who are like well, my following hasn't increased, okay, but your visibility has, and that actually matters more.

00:30:18.403 --> 00:30:20.086
That was a great point.

00:30:20.086 --> 00:30:23.022
I'm so glad I got the chance to say that, because I think about this sometimes.

00:30:23.022 --> 00:30:31.601
I don't think a funeral home is going to have 20,000 followers, no, but I do think that the presence is important.

00:30:31.601 --> 00:30:34.548
Okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay.

00:30:34.548 --> 00:30:41.195
I'm glad we got to say that we definitely like that's, that's a thing.

00:30:42.086 --> 00:30:42.547
Yes.

00:30:43.028 --> 00:30:53.157
I mean, I think the people would rather have just like warm bodies as Followers instead of your target audience that you've worked so hard to try to reach through that branding that you paid for.

00:30:54.244 --> 00:30:56.652
Absolutely, and you can buy followers.

00:30:56.652 --> 00:30:57.272
That's why I don't.

00:30:57.272 --> 00:31:07.898
I really pay absolutely zero mind to how many followers people have, because I Immediately go and I check their actual engagement, even if I just click and follow who like, how many views they get on reels.

00:31:07.898 --> 00:31:13.757
Like, if you have 60,000 followers and your average real viewership is 4,000.

00:31:13.757 --> 00:31:16.125
I'm telling you right now your audience is not engaged.

00:31:16.125 --> 00:31:21.938
You're either a liar and you bought those followers or they're all dead and they just haven't paid enough attention to delete from yours.

00:31:24.066 --> 00:31:25.351
Do you unfollow brands?

00:31:26.173 --> 00:31:29.505
I do, and I will say this also because I want to make this point.

00:31:29.505 --> 00:31:38.231
I usually, I typically decide that the trust level is about 20 percent, like 20 to 40 percent.

00:31:38.231 --> 00:31:47.451
So, like, if you have 5,000 followers and you're getting 2,500 to 17,000 views on every reel, I feel good about that.

00:31:47.451 --> 00:31:50.076
I know that your people are actually engaged to you.

00:31:50.076 --> 00:32:03.164
If that makes sense, yeah, like, because ideally, one in every eight reels of yours has significantly more than your following, because that means Instagram still sharing you to a bigger audience, or your message is getting a little bit bigger.

00:32:03.164 --> 00:32:13.240
So I like to see those big numbers too sometimes, but it's okay to see half or a little bit less than half average on reels.

00:32:13.240 --> 00:32:14.484
That's still a really engaged audience.

00:32:14.484 --> 00:32:23.305
It's where I start seeing numbers that are like 10% or lower, where I'm like that you bought those followers, I'm sorry.

00:32:23.325 --> 00:32:27.901
Yeah, and you can buy followers that give automatic likes.

00:32:27.901 --> 00:32:28.442
You know this.

00:32:28.442 --> 00:32:29.587
No, oh, uh-huh.

00:32:29.587 --> 00:32:41.244
So you can pay for, because it's all AI now, in some ways, it's all bought, but you can pay for a certain amount of followers and they'll automate it's an automatic like every time you post.

00:32:41.244 --> 00:32:54.125
So when you see people that are like always have like recently increased, let's say, by 3,000 followers, and there's always 300 ish likes on every post.

00:32:54.965 --> 00:32:57.964
That's some major bot activity.

00:33:01.414 --> 00:33:02.599
I just don't understand the public.

00:33:02.599 --> 00:33:12.378
It just seems so asinine to me because as a business person I'm like I could give to you donkey Kongs About how many likes I have.

00:33:12.378 --> 00:33:16.903
If it isn't converting to business and revenue for me, 100% Like, what in the hell does it matter?

00:33:16.903 --> 00:33:18.964
And I think this is really important.

00:33:18.964 --> 00:33:21.432
I am a marketing person.

00:33:21.451 --> 00:33:22.796
I get it social media.

00:33:22.816 --> 00:33:34.365
I have a love-hate relationship with it, to be quite honest, at the end of the day, like to me, it's like is it bringing business in the door, whether that's through social, is it through email marketing, is it through SEO?

00:33:34.365 --> 00:33:37.354
Like there's just not.

00:33:37.354 --> 00:33:49.820
I feel like we are just consumed by all this information from All of these, and maybe it's just the people I follow, but it seems like that's all they talk about is bringing.

00:33:49.842 --> 00:33:52.006
I think this is like the perfect way to like wrap this up like that.

00:33:52.006 --> 00:33:56.041
What you're talking about, what I'm talking about, with the bots, that's about vanity.

00:33:56.041 --> 00:33:57.448
Okay right, those are vanity metrics.

00:33:57.448 --> 00:34:01.344
There's a lot of vanity metrics that are part of social media.

00:34:01.344 --> 00:34:07.503
Branding in some ways, is about vanity.

00:34:07.503 --> 00:34:10.501
Ooh Right, we're unpacking this right now.

00:34:10.501 --> 00:34:15.476
This is happening right now.

00:34:15.615 --> 00:34:19.204
But, like, branding is the most vanity metric based part of owning a business.

00:34:19.204 --> 00:34:23.940
Hmm, because you can have beautiful branding but that doesn't mean anything.

00:34:23.940 --> 00:34:31.922
And there's a ton of people who create branding because branding is relatively easy to create and I'm sure they're up in arms right now because I said that.

00:34:31.922 --> 00:34:33.648
But it's not about that.

00:34:33.648 --> 00:34:36.498
Like, you can have a great business that has no branding.

00:34:36.498 --> 00:34:38.222
I actually made a video about branding.

00:34:38.222 --> 00:34:40.248
I didn't have a great business that has no branding.

00:34:40.248 --> 00:34:43.697
I actually met a business the other day that is an antique hardware store.

00:34:43.697 --> 00:34:46.117
It's been open for 125 years.

00:34:46.117 --> 00:34:47.264
Zero branding.

00:34:47.264 --> 00:34:51.115
They have the logo that who knows where it came from on their door.

00:34:51.115 --> 00:35:04.780
No branding, because they built their entire Empire on how they show up and work ethic and how people believed in them in word of mouth, but branding itself is a vanity metric.

00:35:04.800 --> 00:35:09.224
I Think that's a great point and that's exactly where I was trying to go with this.

00:35:09.364 --> 00:35:16.900
It's just more of like I don't get it like I don't ever articulated it like that before, like I just hit me yeah, I think about I.

00:35:18.045 --> 00:35:18.527
Don't get it.

00:35:18.527 --> 00:35:24.518
Yeah, I don't see why that's that's become the the benchmark for establishing this successful business.

00:35:27.909 --> 00:35:30.005
I'm writing this down because this is like amazing.

00:35:30.907 --> 00:35:36.827
Yeah, I don't feel like this is gonna be our last conversation about this, because I feel like it's Something.

00:35:36.827 --> 00:35:42.065
Enough is a business owner for somebody who probably doesn't have the headspace in marketing and sales that we do.

00:35:42.065 --> 00:35:52.000
I think it would be really helpful to Figure out a way to articulate how branding translate into conversion and engagement.

00:35:52.661 --> 00:35:53.824
Yeah, and I think about that.

00:35:53.985 --> 00:35:58.634
I mean buying and spending money, yeah like revenue.

00:35:59.235 --> 00:36:04.402
Yes success, like we actually have success based metrics, just like we do in social media, which we're gonna share more of on gritty.

00:36:04.402 --> 00:36:10.777
But there are ways that you actually measure success and a brand guide is not one of them.

00:36:11.639 --> 00:36:14.351
Hmm, I love it.

00:36:14.391 --> 00:36:15.074
What a good.

00:36:15.074 --> 00:36:22.041
I know we took a little side turn there into romance novels and love, but unfortunately, fortunately but we brought it full circle here.

00:36:22.041 --> 00:36:27.420
No, I mean, I think it all Matters, it's just I've never really thought about it that way.

00:36:27.420 --> 00:36:28.402
I myself am shook right now.

00:36:28.402 --> 00:36:28.664
Interesting.

00:36:28.684 --> 00:36:29.005
I love this.

00:36:29.005 --> 00:36:32.338
I love our deep, deep talks.

00:36:32.338 --> 00:36:36.916
I know we have no chill lately, I know romance novels.

00:36:37.378 --> 00:36:38.684
But we'll have like remember our season finale of.

00:36:41.411 --> 00:36:45.443
We'll get wine drunk and play questions, and then that's a bubble bus.

00:36:45.443 --> 00:36:50.184
We will Unleash the fury, we'll get champagne and we'll have a little bubble buzz.

00:36:50.184 --> 00:36:54.597
A season one, season finale.

00:36:54.597 --> 00:36:54.797
I love it.

00:36:54.797 --> 00:36:56.061
Okay, I wouldn't ever see it, it'd be 12.

00:36:56.061 --> 00:36:56.583
Should we make this?

00:36:56.603 --> 00:36:56.985
decision right now.

00:36:56.985 --> 00:36:57.385
I'm not ready.

00:36:57.385 --> 00:36:58.349
I think it's gonna be 12.

00:36:58.530 --> 00:36:59.512
12 is like my lucky number.

00:36:59.512 --> 00:37:03.974
Is it because I thought we're?

00:37:03.994 --> 00:37:06.085
what about, like 13, taylor Swift.

00:37:10.034 --> 00:37:11.297
I mean, I'm looking for me.

00:37:11.297 --> 00:37:12.922
I'm not ready, okay.

00:37:12.942 --> 00:37:13.784
Let's let the people vote.

00:37:13.784 --> 00:37:17.101
Okay, 15 stays in my head.

00:37:17.101 --> 00:37:17.465
It's like a nine.

00:37:17.465 --> 00:37:21.396
Okay, 15 stays in my head, it's like a nice round.

00:37:23.925 --> 00:37:25.672
Don't say even, because that is an odd number.

00:37:28.266 --> 00:37:28.608
I just like.

00:37:28.608 --> 00:37:32.088
I like the way a five looks, okay.

00:37:32.088 --> 00:37:32.731
So here's the thing.

00:37:32.731 --> 00:37:33.594
I have this thing on my wall.

00:37:33.594 --> 00:37:35.911
We're gonna be done in two seconds, but it's.

00:37:35.911 --> 00:37:39.525
I'm a big like fan of like numbers and numerology, mm-hmm.

00:37:39.525 --> 00:37:43.876
Okay, so it's numbers one through six, and number one is about intuition.

00:37:43.876 --> 00:37:46.552
Number two is about alignment.

00:37:46.552 --> 00:37:55.559
So when you see a bunch of twos, three is about support, for is about protection, five is change and six is reflection.

00:37:55.559 --> 00:38:04.023
So maybe number 16 is the last one that seems like a really long season we're already 10 in.

00:38:04.583 --> 00:38:05.326
We got a True.

00:38:05.947 --> 00:38:06.228
Okay.

00:38:06.228 --> 00:38:10.519
We're not gonna worry y'all with these details, but it's a lot of so well, you can vote.

00:38:10.519 --> 00:38:12.532
All right, guys.

00:38:12.532 --> 00:38:15.391
Thank you all so much for tuning in.

00:38:15.391 --> 00:38:19.085
Don't forget to follow our Instagram page at marketing and mayhem.

00:38:19.085 --> 00:38:23.813
If you like what we are talking about, we would love a five star review.

00:38:23.813 --> 00:38:30.871
If you don't, don't leave us a bad review and tell us to fix it.

00:38:30.871 --> 00:38:32.326
All right.

00:38:32.326 --> 00:38:33.106
Thank you guys.

00:38:33.106 --> 00:38:34.007
Thanks guys.