Feb. 13, 2025
Opportunity, Getting Fired & Career Crossroads with Erica Strickland of Wave Digital Marketing
We’ve been waiting for snow - y’all know. But it finally snowed in Charleston. So we’re snowed in - with Erica Strickland - and we’re talking marketing today (and trauma bonds). All things digital marketing and … getting fired.
In fact - we record on Riverside because of Erica - fun fact! Nothing is coincidental - all three of us share a deep belief in this sentiment. Whether it’s a few snow days - at the exact moment you need slow days, or a firing that pivots you into being a business owner.
Are there ever enough “character building traits” ? Here’s a fun one - nothing like finding out you’re fired - from a subordinate. And when it comes to how each of us handled this moment when we faced it (because if you’re new here, we have) … we couldn’t help but ask her enneagram and sign. Erica is a Gemini and an 8 - and we’re feeling both of those full force today. What’s the difference between telling a Gemini - or a Libra - that they’re stupid? Give this one a listen. We’re human. We make mistakes. We work in an industry that’s ever changing and evolving. Permission to make a few yourself, granted.
It’s not all serious - we have a great laugh over the “moment” George Bush is having on social. And we talk about the plus of “personality” on social media. From cherry picking our clients, to embracing mistakes in pursuit of engagement - this one’s a deep dive into the human experience of being fired, and then learning to work for yourself. Like we said - character building … the best.
Erica Strickland
Wave Digital Marketing
Instagram @gowavedigital
www.gowavedigital.com
For more mayhem, be sure to follow us:
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Hosted by @raebecca.miller and @jennyfromthe843
00:10 - Digital Marketing and Fired
05:23 - Career Trajectory and Termination
19:06 - Career Reflections and Personal Growth
25:52 - Memes and Marketing in Conversation
29:29 - Navigating Work Relationships and Firing
42:42 - Women in Business and Career Growth
56:57 - Organized Chaos and Creative Minds
01:01:50 - Next Week's Digital Marketing Discussion
WEBVTT
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I almost opened with singing.
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I was gonna be like the weather outside is frightful.
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It actually snowed it snowed you've been joking about this for like three weeks and like waiting and waiting and it actually it's been seven years and it snowed in charleston like five, like four to five inches.
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It kind of iced and snowed and so basically now we're stuck here until june.
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I hope you have enough popcorn and crap in your cabinets, but, um, we have a guest with us.
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Yay, morning Morning Jenny, hi Erica.
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Hello.
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Hi Erica, long time, no see it's been a while.
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I love this.
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So we have Erica Strickland, owner of Wave Digital Marketing, with us today.
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This is a conversation that we are so excited for.
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We tiptoed into this pool about a year ago and now we're going back.
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We're going back, baby, I'm excited.
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Okay, well, you give us the like elevator, not pitch, but like, who are you?
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Yes, so I am Erica, just like you said, I started my business Wave Digital Marketing in 2023.
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That was April of 2023.
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In 2023.
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That was April of 2023.
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And I am a digital marketing expert.
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I focus mostly on social media marketing, video editing, email marketing, and I dabble a little bit into graphic design as well.
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It's not my specialty, but it is something that I love to do on the side.
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But I've been doing digital marketing for many, many years and with all of the platforms evolving.
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As you guys probably heard about the TikTok ban, I'm sure we might get into that or you guys will get into that on a whole, nother episode.
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But I talk to my clients about updates with the social media apps and things like that and kind of help them navigate on where they need to be, to help strategize and make sure that they are being seen by the right people.
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I love it.
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Fun fact real quick, I just had the thought.
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So Erica actually taught me about Riverside, which is where we record all of our podcasts.
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Yeah, we're inside of Riverside.
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So I met Erica in my last role and her last role she was our I guess you are like our account rep, right, yeah, and she taught me really how to do this whole process.
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So Erica, marketing and Mayhem may not be here if it weren't for you.
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You're welcome, you're welcome.
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Yeah, that's awesome, yeah it really is a cool platform which you guys should sponsor.
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Marketing and Mayhem, by the way, Riverside, yeah, Riverside.
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This is not a sponsorship at all, but it totally should be.
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It should be.
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It's very user-friendly.
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But yeah, so Erica was our account rep.
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That's how I met her and we've kind of kept in touch over the years and we didn't really realize how much we had in common until you know probably within the past, I don't know year or so we had like a trauma bond a little bit should we talk about?
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let's just like we're gonna put it on the table right.
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So like let's talk about the trauma, because I tiptoed into this in the beginning and I was like we've been here before, but now we're ready to go a little bit further.
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So Erica has also been fired.
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Yes, there's something about it, folks.
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I mean like this isn't All sisters unite?
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Yeah, fired.
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I feel like everybody should have a good getting fired story and if you don't like, it's kind of like a character building trait.
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So I feel like, though, as women, a lot of things are really character building, which I sort of appreciate, and then also I'm like I kind of want to, like you know, act out a little bit sometimes over it.
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I do, I have a little bit of like ooh, thank you for that what?
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In a private message Jenny and I did talk about like how nothing is coincidental, like everything happens for a reason, and it's not just specifically about getting fired, like literally anything can happen for a reason, and it's not just specifically about getting fired, like literally anything can happen for a reason, even the recent snow that you guys had, like I'm sure a lot of people needed a slow down day, like they probably have a lot going on in their lives and I think everyone just needed that slow down day, the snow day, where you're locked in and you just can't go anywhere, can't do anything, and I'm sure a lot of people connected with their families.
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But I don't believe in coincidences at all we were literally just talking about that before you popped on.
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We were both like, thank god, we're not like packing lunches and like having to meet buses and like drive to school and getting car.
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It's like it's a much-needed break coming off still Christmas, right, I mean you know.
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Christmas is very and I just said this to Whitney yesterday I'm like I am that December chock-a-block, planned, chaos, intensity, like meet the expectations, wrap all the gifts, go and make sure you see the fake snow, get the hot chocolate at this place.
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And then finally, like and I actually get stressed sometimes when school is canceled, depending on how many things we're already, like committed to.
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But in this specific week, the only commitments I have are Saturday night, I'm going to a hockey game to see if anyone's single and change my hinge to a one mile radius, and the and I'm bringing my girls too, because I want everyone to know that I'm a mom.
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This is part of the package.
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But let me just tell you, as long as my hockey game doesn't get canceled, I can eat popcorn for the next three weeks Thriving over here.
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Thriving Popcorn is probably in my top five snacks of choice.
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I have even gone to the movie theater a couple times just to get the popcorn, and then I bounced.
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Oh my god, that's amazing so tell us your, tell us your fired story.
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Erica, you don't have to get into company specifics, but talk about, like, what you did in your role and how it got you to where you are today.
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Sure, yeah, I mean, overall I see my termination as a blessing in disguise, because without it I wouldn't have a lot of the experience that I have under my belt, I wouldn't have met a lot of the people that I connected with, including you, jenny.
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I just really felt like there was a lot more good in that experience than bad, and ultimately that's what fueled me to be where I'm at today, where I turned my, my frustration into fuel and even a little bit of anger, to be honest, of like okay, like it was kind of like they put the ball in my court, of like all right, well, I could wallow in my own self-pity and be upset at this whole situation.
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Or I can turn it into a business that I'm really proud of and I can connect with a lot of other business owners and work with them and help them in their business and teach them about something that I'm really good at, rather than feeling fear of getting fired every single day.
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Or do I have to say something?
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Or is there something that I'm going to say that will set somebody off that will then cause my termination?
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I don't have to worry about that anymore.
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And for the listeners here, it's in season one of Marketing and Mayhem.
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It's the episode Eagle Eyes and Getting Fired and Living your Purpose Highly recommend listening to it.
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Getting fired and living your purpose Highly recommend listening to it.
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It's this episode is kind of a piggyback on that.
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But Jenny had said I I feel like I'm never going to work for anyone ever again because just that pain of the fear of am I going to lose my job, like I can lose it at any time, and you have a family or you guys.
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I'm not sure.
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Rebecca, do you have any kids?
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I have two kids and I'm a mom.
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So you guys have a family that you're having to put food on the table for, which, at the time of me getting fired, I thankfully didn't have to worry about that.
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Um, it's just my husband and I, but still, it's just like I.
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I I hated the fact that I had to watch what I said or watch what I did, like at every second of every day, and it wouldn't matter if I went above and beyond the.
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Ultimately, what was going to happen was going to happen.
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So I was around 22 when I started working at this job and it was my first big girl job right outside of college.
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I was so excited and I kid you I kid you not I was making $10 an hour and I was just like I needed to start something.
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I needed to start, like I just I knew eventually I was going to get a pay raise, but I was just like dang $10 an hour.
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Well, I got to get my foot in the door somehow.
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So I started at 22 and I worked there for two and a half years and I, I really, truly did love it.
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I, like I said, I met a lot of amazing people and I, I learned a lot, like there's only so much that you can learn in college or in if you're getting a certification or things like that, but that getting that real world experience really was eye opening of like, oh, facebook will change like every three months, or Facebook Instagram will change every six months, or whatever it may be.
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So getting that real world experience was was really eye opening and I feel like I loved my coworkers a lot more than I did, like the-ups, the managers and all of that and, like I said earlier, the trauma bonding.
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I feel like we all connected in that way and a lot of them I still do talk to all the time.
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But yeah, it just really sucked Towards the end there.
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There I skipped from when I first started all the way towards the end of it all.
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I got promoted to like the second highest position, or maybe like second and a half highest position.
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I was in charge of a lot of really important things in the company and I was scared not going to lie because I knew that the highest paying people you guys mentioned in that episode I mentioned you're one of the highest paid people.
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You're most at risk for being dropped at any time.
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You have a lot of responsibility that you're in charge of.
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I was in charge of, um, maybe 50 people, um, wow, so it was a lot to juggle Like.
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I was thankful that I moved from client facing to internal because I had a lot more clients to deal with than employees, believe it or not.
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But I was just worried of like, wow, this is so great, this is the highest income I have ever had at 24 years old, and I was making the same amount as people that were 30, 34, 37.
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They were a lot older than me, but I was still making the same income and I was very proud of that.
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Like that was a really big accomplishment for me.
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And for the longest time I tried or not tried I for the longest time I thought that my career and my occupation equated to my value or my self-worth as a person, and getting terminated from this job really put into perspective that that is not the case at all.
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Absolutely.
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And I didn't want to fail my husband either.
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I didn't want to fail my husband either, like I didn't want to fail as a partner.
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So I just there was a lot on the line as far as that went, like I knew I there was no failing at this, because I knew I had to do a good job, but I got this promotion.
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I was so excited.
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I was so excited and it wasn't even six weeks later that, um, they were like, hey, so, um, we're going to put you on leave of absence.
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And I'm just like, okay, um, and then they were like there's just some things that have been going on and we need to do some investigating to see what happened.
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And I'm like, okay, like you guys are giving me the benefit of the doubt rather than placing blame on me, thank you for investigating and looking into what happened, and I'm not going to say what happened or what was suspected.
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So I take this leave of absence.
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It was a Wednesday when it started and Friday, coincidentally, was the end of the pay period.
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Um, that next day, thursday, I get a text from one of my um, one of the people that I was in charge of previously.
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I was the direct supervisor to this person.
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Okay, she texts me.
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I was the direct supervisor to this person.
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Okay, she texts me.
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Hey, oh my gosh, I'm so sorry, I had no idea.
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I.
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I'm so sorry that that happened to you.
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Like, I, I didn't even think getting fired, like that was.
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You were so far from getting terminated and I'm like what, oh my gosh?
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And I'm like this is not happening, like, and then kind of that mental spiral of like what?
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Like I found out that I got fired from a person that was still working there.
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Oh my gosh, I texted her back, which her and I were good friends and still we keep up with each other.
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But I like, oh, this is noose to me.
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Um, wow, well, thanks for the heads up, I guess.
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Um, oh my god.
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And she's like oh my god, I, I am so sorry I had, I what like she didn't know that, I didn't know.
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So but obviously they had a net set or something.
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They had cascaded it to the TV.
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And so I'm like, wow, this is really.
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Can I cuss on here?
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Yeah okay, this is really shitty.
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Like how is it that someone far down the totem pole or the however you want to call?
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it, the chain of command?
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I don't know.
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Oh my God, I have no idea.
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I know, how is it that someone so far down found out before me?
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And so then I started doing a little bit of digging.
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Yeah, I'll give a little bit of tea, but not too much.
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Okay, I love tea.
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But I was like, okay, so if this, if my friend knows this person, then she probably heard from her, and then they probably heard from him.
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And then I was like, oh, my, I know how it happened.
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And then I finally got to that person that probably heard from the person who fired me, and they were like, yeah, they just told me that you were no longer in charge of so-and-so.
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And so then Friday morning comes and I get that little blip calendar invite on my calendar.
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Um, and it was sent to my personal email rather than my work email.
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I was like oh interesting.
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Let me see if my work email still works.
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Nope, disabled Done.
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Completely done.
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I'm like oh, all right.
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So I was thankful for the heads up because, jenny, like you said, you went into like a complete, like emotional wreck.
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That would have been me, that would have been me.
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But I was so like.
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I was so like I was like all right, let's go.
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I was rubbing my hands together like all right, let's go, let's do this.
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I'm so ready, like I'm ready to throw down, like I am a confrontational person.
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I am not scared of being you know, you're a neogram eight, just like you.
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I was like hold on, I just need to make sure.
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It's like that is funny how people like you.
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You're like that is so funny.
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I only say this also because and I thought of this earlier I was going to mention it when we were talking about, um, like how people process things and like how long it took you to be thankful.
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But I heard this thing the other day that was talking about like there's two kinds of people Well, not two kinds, but in this specific situation and actually it was about Libras and Gemini.
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So that's why I listened to it.
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I'm a Gemini, so am I.
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Oh, my God, get ready.
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Jenny's a Libra.
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So it was.
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So I pay attention.
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A lot of my romantic relationships are Libras also, which is funny, oh, interesting.
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But so, like it was saying both, if you call a Gemini stupid, right, we're going to get real mad, like we get insanely mad because we're like, how do you not know?
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But a Libra is different.
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A Libra is like oh, that's fun and so.
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So, like it's a very different reaction where, like it's just, gemini's tend to be like that's like one thing that you can't get away with with us, like we're gonna go for it, we're just gonna rage like bull in a china shop and we're like, oh, I'll show you, uh-huh, but like lever has the same thing, but they're more amused by it where we're amused, but I also do like petty stuff, that's like quiet.
00:18:38.316 --> 00:18:38.998
You know what I mean.
00:18:39.377 --> 00:18:52.724
Yeah, but that's my response but it's definitely like both have very different responses to specifically that and I was like but we're like, the minute it happens, we're 180, like we might have been friends.
00:18:52.724 --> 00:19:00.690
We might have maybe thought you were up to something, because the Gemini has that deep intuition, but the minute you show us, we're like let's have some fun, yep.
00:19:00.690 --> 00:19:02.473
So did you like let him have it.
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Oh, I absolutely did.
00:19:05.660 --> 00:19:11.837
I came into that meeting or I was just bouncing my foot, my knee.
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I was like I'm so ready, I am so ready, hit, hit, start, hit, start the meeting.
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I'm so ready, I am so ready, hit, hit, start, hit, start the meeting.
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I'm so ready for this.
00:19:18.373 --> 00:19:20.999
You've already thought of everything that they might say.
00:19:21.259 --> 00:19:21.480
Girl.
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I came with receipts.
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I was so ready.
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I had like this whole long paper of like I'm going to address all of this.
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I'm going to let them sit in that because they were not ready for me.
00:19:33.934 --> 00:19:34.756
Oh, a hundred percent.
00:19:34.756 --> 00:19:37.839
Like, go ahead, sit in the dirty diaper, swish around.
00:19:37.839 --> 00:19:39.922
Oh, my gosh, I'm loving this.
00:19:39.922 --> 00:19:42.285
I use my notes app for everything.
00:19:42.285 --> 00:19:51.676
So, like Jenny and I will be like at a lunch and I've pulled it out before and I'm like, let me tell you something.
00:19:51.676 --> 00:19:58.365
I use my notes app so I can talk to it and like, have this like weird scary recollection of text.
00:19:58.365 --> 00:19:59.727
And I'm like ready Cause.
00:19:59.727 --> 00:20:01.690
Like, have this like weird scary recollection, talk to text.
00:20:01.690 --> 00:20:03.853
And I'm like ready Cause.
00:20:03.853 --> 00:20:06.930
I'm like, ooh, if that comes up again, cause I'm trying to be more intuitive too, I'm like, ooh, I don't know if I like that, I think that might be a something.
00:20:07.130 --> 00:20:13.853
So I'm like I did that same exact thing, and I put dates on everything of like here's the whole timeline.
00:20:13.853 --> 00:20:15.419
You want to hear it Like I got it ready?
00:20:15.419 --> 00:20:17.351
Of like here's the whole timeline.
00:20:17.431 --> 00:20:18.834
You want to hear it like I got it ready.
00:20:18.834 --> 00:20:19.454
But let me just be clear.
00:20:19.454 --> 00:20:32.784
I was a client of erica's and I am a tough customer like I am not easy, oh please you were literally the easiest person I am a perfectionist when it comes to things, especially work stuff.
00:20:33.069 --> 00:20:42.958
This was an expectation, it's an expectation, but but Erica far surpassed any expectation I have, so she did such a good job.
00:20:42.958 --> 00:20:54.556
So that's why it just and I love this word it flabbergasts me that you were fired because you were so good at what you did, like I was fired.
00:20:54.809 --> 00:20:56.758
You were fired, she said in the beginning of the episode.
00:20:56.758 --> 00:20:59.720
She was like you know, it's like I knew that if I worked harder it wouldn't have.
00:20:59.720 --> 00:21:03.756
I can tell you right now I was fired from.
00:21:03.756 --> 00:21:08.525
I worked so hard I would end up at three, 30.
00:21:08.525 --> 00:21:24.119
The minute the fresh reports would print, I would have them, I would Excel spreadsheet the whole thing I could tell you about, like every single one of my stores, every single one of their businesses, inside of apparel, t-shirts, short sleeve, the whole brands out of control.
00:21:24.119 --> 00:21:30.317
By the time I was in my car at seven o'clock to drop my kids to childcare, I was already on the road and I was ready to go.
00:21:30.337 --> 00:21:33.811
It doesn't make a damn it doesn't make a damn.
00:21:34.815 --> 00:21:37.701
It just makes you feel like how replaceable you really are.
00:21:38.170 --> 00:21:40.570
Oh, it really makes you mad, that part.
00:21:40.570 --> 00:21:43.279
I'm like I understand if I should.
00:21:43.279 --> 00:21:47.135
How many people do we know that show up and blatantly underperform?
00:21:47.978 --> 00:21:48.638
Oh, my gosh.
00:21:48.679 --> 00:21:49.980
Years, years.
00:21:51.943 --> 00:21:52.565
Like, why me?
00:21:52.565 --> 00:21:57.959
And I'm sure your position is probably filled in the next couple of weeks or the next day.
00:21:58.440 --> 00:22:09.199
I mean, they picked me off first cause I was partially the highest paid and because I was like the local, and then they picked off two more people and then they just spread the remaining three people super thin, and one of them still.
00:22:09.199 --> 00:22:17.844
She texted me two days ago about a person that used to work for me and whether or not I was like girl, they worked for me 12 years ago.
00:22:17.844 --> 00:22:25.003
I could not possibly tell you who they are as a person from 12 years ago.
00:22:25.190 --> 00:22:27.419
Were they asking for, like a reference or something, or?
00:22:27.769 --> 00:22:29.718
They were like would you rehire this person?
00:22:31.911 --> 00:22:35.099
You're like I don't even who is this New phone?
00:22:35.099 --> 00:22:35.520
Who is this?
00:22:36.150 --> 00:22:36.531
Under what context?
00:22:36.531 --> 00:22:38.380
They were 30 something, but I don't even who is this New phone, who is this?
00:22:38.380 --> 00:22:40.368
Under one context they were 30 something, but I don't even know.
00:22:41.451 --> 00:22:42.894
A lot can happen in 12 years.
00:22:42.894 --> 00:22:44.740
A lot can happen in three, five years.
00:22:45.529 --> 00:22:46.271
Six months.
00:22:46.271 --> 00:22:48.337
I'm like what in the world, how are you?
00:22:48.337 --> 00:22:50.201
I was like how are you still working there?
00:22:50.829 --> 00:22:51.431
For real.
00:22:51.431 --> 00:22:54.295
Yeah, I could ask the same with all my coworkers.
00:22:54.315 --> 00:23:08.279
You said, erica, too, about you know that it affected your value, that you put on yourself and I mean I was somebody who I mean I was programmed.
00:23:08.279 --> 00:23:13.180
That's like I'm a good worker, this is my thing, like that's what I do, this is who I am.
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