April 17, 2025

Marketing & Mayhem Take on the Charleston Marketing Podcast

Marketing & Mayhem Take on the Charleston Marketing Podcast
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Season 6

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This week, we’re reposting our episode with the Charleston Marketing Podcast and our friend Stephanie Barrow from earlier this year.

We talked about building marketing that actually works — honest messaging, clear strategy, and a hands-on approach that reflects how businesses operate in the real world.

We also dug into how we balance entrepreneurship with motherhood, community involvement, and setting boundaries that keep our work sustainable. If you're looking for a more grounded, human approach to marketing, give it a listen.

For more mayhem, be sure to follow us:

Insta @marketingandmayhem
YouTube @MarketingMayhemPod

And don't forget to leave us a 5 star review! Or message us to deep dive into your topic or just give us feedback!

Hosted by @raebecca.miller and @jennyfromthe843

00:00 - Meet Jenny and Rebecca of Gritty Gal Marketing

04:33 - How Their Friendship and Business Began

09:02 - Building an Authentic Marketing Approach

17:09 - Storytelling in Overlooked Industries

26:54 - Growing a Business While Preserving Relationships

36:12 - Marketing Trends and Authenticity vs AI

43:21 - Client Selection and Emotional Investment

48:51 - Final Thoughts on Marketing and Community

WEBVTT

00:00:11.214 --> 00:00:19.913
Hey guys, stephanie Barrow here, the founder of Stephanie Barrow Consulting, a digital marketing strategy agency located here in Charleston, and I am your Camo Pass President.

00:00:19.913 --> 00:00:24.711
I'm excited to be joined by two very special guests who happen to be good friends of mine.

00:00:24.711 --> 00:00:29.129
This is Jenny and Rebecca, the founders of Greedy Gal Marketing.

00:00:29.129 --> 00:00:33.844
Ladies say hey, hi, this is that fun part where I get to.

00:00:33.844 --> 00:00:38.941
I like the hey, that's making my day All right, cool, all right.

00:00:38.941 --> 00:00:46.387
We're going to roll into, like, the awkward part now where I get to talk about all of your accomplishments in front of you and you get to just grin and bear it.

00:00:46.387 --> 00:00:47.149
So here we go.

00:00:47.149 --> 00:00:59.530
All right, guys, meet Jenny and Rebecca, two marketing veterans with over 40 years of combined experience across industries like construction, retail, real estate, mergers and acquisitions and healthcare.

00:00:59.530 --> 00:01:01.442
Basically, they've seen it all.

00:01:01.442 --> 00:01:08.855
Now they're channeling the expertise that Gritty Gal Marketing where they believe in building relationships and not just closing deals.

00:01:08.855 --> 00:01:16.254
Their bold, authentic and customized strategies fuel organic growth, because they know that cookie-cutter solutions don't work.

00:01:16.939 --> 00:01:23.674
Gritty Gal is all about helping business owners rediscover their passion, clarify their vision and craft stories that resonate.

00:01:23.674 --> 00:01:30.721
They work with businesses that know that they need marketing but don't know where to start, or those who didn't know they needed to tell a story to tell.

00:01:30.721 --> 00:01:34.551
Like commercial builders or real estates, gritty growl ensures this.

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Businesses don't just stand out, they make people fall in love with what they do.

00:01:38.331 --> 00:01:39.293
Oh my god, I love that.

00:01:39.293 --> 00:01:44.843
When they're not creating game changing marketing strategies, they're busy raising daughters.

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Hooray, hooray.

00:01:46.165 --> 00:01:56.716
Shout out to all the girls Volunteering for PTA and co-hosting the Marketing and Mayhem podcast, where they talk about life, business and that beautiful mayhem all in between.

00:01:57.177 --> 00:01:58.058
Look at you, ladies.

00:01:58.058 --> 00:01:59.418
I'm tired just listening to it.

00:01:59.439 --> 00:01:59.799
Killing it.

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Y'all are making me tired.

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I thought I had a lot on my plate.

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Can I take?

00:02:03.784 --> 00:02:06.191
a second to like talk about how awkward bios are.

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Dude, I read these in front of people and I just feel like, wow, they just are feeling very accomplished.

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I really need to up my game.

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I feel like you're all people there needs to be like y'all what is happening.

00:02:17.721 --> 00:02:23.407
There needs to be a caveat that's like let's name like the stupidest thing you've ever done, or how many speeding tickets have you had?

00:02:23.407 --> 00:02:23.989
There you go.

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So it's just it's just, I'm only one Speeding ticket.

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Yeah, absolutely.

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I don't think that's impressive.

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I'm the one that people honk at.

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I like my.

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Flintstone feet out and I'm like hanging out because I'm thinking about things.

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I'm like, oh my gosh.

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Oh, I'm like 40 miles under, I and she.

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Every time I visit her in Virginia, as in, like I went a couple weeks ago I got a speeding ticket in the mail Every time.

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Portsmouth, virginia.

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Thank you for the $100 speeding ticket from a couple weeks ago.

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But then you're biased.

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I had my like Christmas reindeers all there.

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They sent me the picture.

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I'm like that's my car.

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So there it goes.

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Good job, yep, that's me.

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That's me.

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It was the Grinch who gave you that ticket.

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It was 100% the Grinch.

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Now are you a?

00:03:06.751 --> 00:03:07.612
Ladies from Charleston.

00:03:08.554 --> 00:03:08.895
I am.

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Born here, which is very, which makes the accent so authentically low country.

00:03:15.751 --> 00:03:17.055
Yeah, isn't that so funny.

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I love her accent.

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It feels very strong.

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I feel more Southern.

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Talking to you, do you, I do, I talking?

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to you, do you?

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I do?

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I like it.

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Oh God, I get my husband's from Florida and he gives me a really hard time about it.

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He says it's better than it used to be when I first met you.

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Is that a compliment?

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No, I love it.

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No, it gets stronger too.

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There are definitely moments like when we're re-recording something I was going to say.

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When we're re-recording or like something happens, I should be like oh, I like it.

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I have my southern saying.

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What does?

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that mean that's so cute.

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Oh darn, now you're not from here.

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No, I'm from New York, that's what I thought.

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Yes, yes, but I've been here 11 years, so it's home, and my kids were born here.

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Yes, so they're technically natives.

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Yes, so yeah, I've been here forever.

00:03:59.947 --> 00:04:01.889
Yes, a mayhem, but we're all girl moms.

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That's how we all know each other.

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That's all how we know each other, and we're marketing badasses, obviously, but we're also girl moms, which is amazing.

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I know there is a special badge for that, and I'm sure the boy moms have it too.

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Yes, because I have a sister-in-law that has boys and like that is a different kind of chaos, right, but the girl mom Chaos.

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This is a pretty special pond that we swim in.

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I like it.

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Girl Mom Tonight, Absolutely Now.

00:04:26.660 --> 00:04:29.988
Since you've been here for 11 years, have most of your marketing experience been here in Charleston?

00:04:30.509 --> 00:04:31.151
Yeah, for sure.

00:04:31.151 --> 00:04:35.223
I mean, I went to school in University of Buffalo for marketing also, oh, okay.

00:04:35.262 --> 00:04:35.622
Nice.

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So like go Bills, yeah, yeah, yeah, go Bills, go Bills.

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Yeah, that's awesome.

00:04:41.708 --> 00:04:49.995
So I've done my fair share of snow and cold days, hardcore mafia, but yeah, went to school, for that Definitely was in that space.

00:04:49.995 --> 00:04:53.798
And then you know how your life sort of takes you in different directions, 100% For sure.

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So you learn these different niche things.

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That's how I ended up in retail for a long time and doing some of those things.

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But yes, a lot of our co-experience, of course, is here together.

00:05:03.259 --> 00:05:04.262
Yes, exactly Now.

00:05:04.262 --> 00:05:05.889
You've been doing marketing here too for this whole time.

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I've done it nationally truthfully.

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So I've done it a little bit everywhere.

00:05:10.067 --> 00:05:13.829
When I was in mergers and acquisitions we helped sell businesses everywhere.

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That's crazy.

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And then most of my background is in South Carolina, though that's awesome.

00:05:19.564 --> 00:05:21.384
Yeah, it's a lot of pressure.

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I know right.

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You know I mean making a business look good enough to sell.

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Yeah, Talk about that's impressive dude.

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It's fun, though it's fun.

00:05:28.670 --> 00:05:29.872
Now, how did y'all become friends?

00:05:29.872 --> 00:05:32.795
Was it through your kids, or through your marketing background, or like all the things?

00:05:32.795 --> 00:05:33.995
The girls went to preschool together?

00:05:34.276 --> 00:05:35.576
Oh, I love that yeah.

00:05:38.740 --> 00:05:48.074
And our daughters hit it off Of Well, this is like the thing, so you have the same thing in your daughter, but our kids were in preschool, and preschool is really wild.

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It is wild, and so both of our kids didn't like that.

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So they would be like over in the corner.

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We all have like quiet, sweet daughters, just PS for all of our listeners and that doesn't mean that they're easy.

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It just means that they are tender-hearted.

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They're emotional in a different way.

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Oh yeah, Emotional in a different way, go tender, but like when all the other kids were like acting just that mob mentality of like preschool Right, they were like actually that's not for us and they would completely separate.

00:06:12.660 --> 00:06:16.867
So that's how they became friends, okay, and so then you just decided to do marketing together.

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Even before we were friends.

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I was going to say we were friends when this started.

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Oh, you were not friends.

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No, we were friendly, we knew each other.

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Okay, got it, but we didn't like hang out.

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No, never no.

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And then you just were like we just knew so obviously social media.

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Yes, you know, I venture to say you can learn a lot.

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Oh, ps.

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Talking about social media, this girl beside me, rebecca, just Rebecca, just kills it on social media.

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She does.

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And God love her because I don't love it.

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She just is so awesome, not yours, I just don't love it.

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No.

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You are awesome.

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I always brag on her because I've been in marketing for what?

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20 plus years and I still don't feel comfortable Like here I am in the car.

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It makes me sweat On my way to this.

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Get ready with me.

00:07:02.160 --> 00:07:06.949
Same this get ready with me same, but I also, to be fair, I don't do any of that.

00:07:06.949 --> 00:07:16.264
No, no, because I would feel very alienated by that right and I'm like waiting for the day that the term like influencer just dies out, because I think we're actually getting there we are.

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We are 18 months from that oh, I will put it on paper 2025 marketing strategy, I think because we went from influencer to micro to nano, and I think we're starting to see that that lack of authenticity doesn't feel good, right, and so I really maybe did two dances, but I've never done a get ready with me.

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We have danced together.

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Yes, for sure.

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Yes, you have danced together.

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We have Very cute, very fun, thank you.

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Your sleepover party looked like.

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I should have been invited.

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We love a sleepover we do and she'll give me like a heat.

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Sometimes She'll be like your.

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Social media right now is very chaotic for me.

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I'm like it feels very on brand for my actual, I like it.

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Yeah, we're very different.

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Like I'm, like you, I don't love it.

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It just makes me so uncomfortable.

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I like to celebrate my clients.

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I don't like to celebrate myself.

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Same, I like to be the wizard behind the curtain, but I need to be better about it, but I still don't know if I celebrate myself, what I really do is I air my dirty laundry.

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There you go.

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So I really like.

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So if my dog has an accident in the house, I'm like y'all will not believe this, right, because I'm just like that idea of being so picture perfect.

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I cannot stand so.

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I like, really let I like to let the flags fly.

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But what you're doing now is you're taking some of this now, you're putting it into your marketing with your client oh yeah, oh yeah, oh yeah, that's what we do.

00:08:38.168 --> 00:08:38.792
That's what you do.

00:08:38.792 --> 00:08:43.182
Yeah, that is exactly Because business doesn't have to be so serious, right.

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And that is my elevator pitch for you, girls Like y'all are authentically yourselves and you're teaching your clients in the small business that you help to be authentically themselves.

00:08:51.913 --> 00:08:53.215
Totally, yeah, I love it.

00:08:53.215 --> 00:08:56.567
It's that simple, it seems that simple, but it's so hard to master that.

00:08:56.788 --> 00:09:00.360
Yeah, we sit in meetings all the time where people are like well, we don't really know our story.

00:09:00.360 --> 00:09:01.221
That's not true.

00:09:01.221 --> 00:09:04.964
Yeah, that can't possibly be true, but we will get it out of you.

00:09:05.303 --> 00:09:07.205
Yeah yeah, a lot of people call it curious.

00:09:07.205 --> 00:09:10.105
My husband calls it nosy, but we ask a lot of questions.

00:09:10.206 --> 00:09:12.647
No, that's how you got to be and it's like there's a story there.

00:09:12.746 --> 00:09:16.028
There's numerous stories there, so you just got to dig and get it.

00:09:16.389 --> 00:09:20.551
Yeah, and then you become emotionally invested in the story you're telling, because you're invested in the people that you're helping.

00:09:20.551 --> 00:09:21.931
We get invested in everything.

00:09:22.091 --> 00:09:22.331
Everything.

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That's the fun of us.

00:09:23.111 --> 00:09:25.113
That's how we get your story, because it could be.

00:09:25.113 --> 00:09:28.653
Whether it's like a pet adoption or whatever, it is Right.

00:09:28.653 --> 00:09:31.836
Once we put our foot in the water, we are all the way in the tub.

00:09:31.836 --> 00:09:33.716
I love it Could be PTA.

00:09:33.716 --> 00:09:35.456
Yeah, could be gymnastics or cheer.

00:09:35.456 --> 00:09:39.458
I know we're buying the $200 of makeup and hair care.

00:09:45.360 --> 00:09:47.308
Dude, single thing that we do that we do a little, which is unfortunate and also incredible.

00:09:47.308 --> 00:09:48.152
Yeah, that is like we're all in now.

00:09:48.152 --> 00:09:48.754
How do you not get burnt out?

00:09:48.754 --> 00:09:49.157
Yeah, no, I think so.

00:09:49.157 --> 00:09:50.923
We actually are really big on self-care.

00:09:50.923 --> 00:09:53.552
Okay, one thing that we like to do is we don't sleep.

00:09:54.196 --> 00:10:00.451
It's super important the older I get, the more sleep I require.

00:10:00.552 --> 00:10:05.089
No, she only takes me at midnight.

00:10:05.089 --> 00:10:10.268
I'm like you know, I go to bed at like nine I'm like a 9 30, but I text her at like four o'clock in the morning.

00:10:10.268 --> 00:10:13.769
She's like we try not to drink any water we only fuel with caffeine.

00:10:13.828 --> 00:10:16.921
Like I'm like totally kidding but, there's a certain amount of like.

00:10:16.921 --> 00:10:18.424
No, I hear you.

00:10:18.424 --> 00:10:25.948
It's like I put my kids to bed and I open my computer back up and I'm like here we go, we love it though, like that, yeah, we do that's how I operate too.

00:10:26.068 --> 00:10:36.219
We love the marketing, we love helping our clients, we love pouring into the community that's our children live in Correct and you know we love showing our daughters that, hey, you have to go work for somebody like everybody else does.

00:10:36.239 --> 00:10:40.866
I was having this conversation with my mom on the way over here today, where I was, like I was.

00:10:40.866 --> 00:10:43.831
You know, whenever she's like, always like you know.

00:10:43.831 --> 00:10:45.653
You need to get off your phone.

00:10:45.653 --> 00:10:46.215
I'm home now.

00:10:47.899 --> 00:10:48.743
I'm like we get some of that feedback.

00:10:48.763 --> 00:10:49.504
I'm like child.

00:10:49.504 --> 00:10:52.505
You're not in an after school program, you're with your mother.

00:10:52.505 --> 00:10:54.005
I saw you get off the bus.

00:10:54.005 --> 00:10:58.615
I was at your school volunteering and I'm going to be at all your chair.

00:10:58.615 --> 00:11:00.667
Things Like that's going to have to be enough.

00:11:00.907 --> 00:11:15.442
I think it's important to be that for like no, I'm glad you're saying that, because the guilt of like the get off your phone and that doesn't happen every day, but there's a sting there and for sure, when it happens I'm like but wait a second, because, like we have so much time together, I'm your mystery reader.

00:11:15.442 --> 00:11:18.725
I'm go go green for the color run for now, until forever.

00:11:18.846 --> 00:11:25.034
Yeah, yeah, by the way it's a giant commitment, it's a big commitment, but then there will be times where they're like some of the moms are at school more than you.

00:11:25.034 --> 00:11:25.796
I'm like it's not possible.

00:11:29.480 --> 00:11:31.063
And I always go like they probably don't work.

00:11:31.063 --> 00:11:34.673
You know, and I have the mom showing up like in the manatee onesie with like no bra drop.

00:11:34.673 --> 00:11:36.927
I'm like, get off of school, pray, and I don't get pulled over.

00:11:42.285 --> 00:11:45.028
No, no, no, I look like I have been sleeping outside.

00:11:45.028 --> 00:11:47.851
I love that I can get here and it doesn't take a lot.

00:11:47.851 --> 00:11:51.615
But like when I show up at work, I look like I got rained on and I got left out.

00:11:51.615 --> 00:11:53.923
This is not the norm here.

00:11:53.923 --> 00:11:54.686
Y'all look beautiful PS.

00:11:54.686 --> 00:11:55.870
So do you Always.

00:11:55.870 --> 00:12:01.708
I've never seen you in your manatee onesie, but now it's a goal and be authentically myself.

00:12:01.729 --> 00:12:03.010
We should have a onesie sleepover.

00:12:03.010 --> 00:12:05.375
Oh y'all, come over, I got a heated pool.

00:12:06.802 --> 00:12:08.006
Yes, we will have a onesie sleepover.

00:12:08.006 --> 00:12:08.729
Oh yeah, I love it.

00:12:08.729 --> 00:12:12.664
Oh no, we can jump in our onesies, I love this idea, I will get in my swimsuit with you.

00:12:12.684 --> 00:12:23.571
Oh yeah, no, no, yeah, but no.

00:12:23.650 --> 00:12:39.390
We I will say this, though we are very careful about who we bring on, and there was a time, actually recently, where we met with a client and we were so invested in it and after I was like I don't think that's going to fill our cup, yep.

00:12:39.390 --> 00:12:51.168
And so we also have learned that you can want all of the things and all of the dreams, but not every client and not every job can take you there, and so we do actually curate that carefully.

00:12:51.408 --> 00:12:53.988
That's good, I think that's like the biggest lesson.

00:12:53.988 --> 00:12:57.102
Like we're, you know we're only a year into the two of us together.

00:12:57.143 --> 00:12:59.025
like this, but like we're being very, isn't that funny?

00:12:59.025 --> 00:12:59.787
We have, but we're being very.

00:12:59.787 --> 00:13:01.008
That's so impressive, isn't that funny?

00:13:01.028 --> 00:13:03.171
We really have never even had a coffee.

00:13:03.171 --> 00:13:05.533
No, you and I had coffee before, oh yeah 100%.

00:13:05.552 --> 00:13:09.926
I know, yeah, but to be clear, I also don't drink coffee, so that's probably one of the reasons we have.

00:13:09.986 --> 00:13:10.830
We'll convert you.

00:13:11.860 --> 00:13:13.508
We could put a lot of cream and sugar in there.

00:13:21.059 --> 00:13:23.431
We that we can sense when the other one's kind of burnout or getting you know we're walking a tight line there.

00:13:23.451 --> 00:13:23.974
We will say it yeah, we do.

00:13:23.974 --> 00:13:27.765
We're like I need a minute, so she'll cover what I can't do and vice versa.

00:13:27.765 --> 00:13:30.331
So that really makes it easier that we can pick up on that.

00:13:30.432 --> 00:13:36.942
And you know, tap each other in Most of your clients, like retainer, or how does it hourly or per contract, or how do you do it?

00:13:37.081 --> 00:13:38.144
It really just depends.

00:13:38.144 --> 00:13:42.831
I mean when we truly say we don't have cookie cutter or anything we really don't.

00:13:42.910 --> 00:13:43.611
That's amazing.

00:13:43.893 --> 00:13:44.634
We build out.

00:13:44.634 --> 00:13:47.866
I mean we'll sit on the phone, we'll sit on Zoom, we'll sit down at Chick-fil-A.

00:13:47.866 --> 00:13:48.950
We love going to Chick-fil-A.

00:13:48.990 --> 00:13:50.642
Yeah, we're at Chick-fil-A on Long Point Road a lot.

00:13:50.761 --> 00:13:51.143
A lot.

00:13:51.202 --> 00:13:52.043
I'll come visit you there.

00:13:52.043 --> 00:13:52.965
Give them a cookie cutter proposal.

00:13:53.024 --> 00:13:54.768
It's more of like us in there.

00:14:01.299 --> 00:14:03.245
Well, what would this look like six months from now?

00:14:03.245 --> 00:14:03.668
Right?

00:14:03.668 --> 00:14:04.549
What is their strategy?

00:14:04.549 --> 00:14:05.644
What is that going to look like?

00:14:05.644 --> 00:14:08.047
Because we want to think in game, right?

00:14:08.067 --> 00:14:09.029
Right, right right right.

00:14:09.080 --> 00:14:10.701
So, yeah, none of that is we do.

00:14:10.701 --> 00:14:29.587
I mean, we have clients even who are like we have a local real estate agent who herself Nice, so her a la carte looks like we're really hands on and then long term we eventually she won't be our client and we might come in for different pieces, but, like we truly do a la carte, we have clients who don't.

00:14:29.587 --> 00:14:31.392
It could be social media.

00:14:31.392 --> 00:14:35.009
They are never going to log in, they are never going to read a message, right?

00:14:35.009 --> 00:14:41.251
They are never going to respond to a comment and quite frankly, they trust you, trust you yes, and it's completely fine.

00:14:41.491 --> 00:14:43.628
So like that's how my clients are too.

00:14:43.687 --> 00:14:48.746
It's like some of them are completely hands-on and I hear from them every half an hour and then some I don't hear from at all.

00:14:48.746 --> 00:14:50.541
When I send them an invoice, they're like paid.

00:14:50.541 --> 00:14:51.884
I'm like okay, great, perfect.

00:14:52.004 --> 00:14:52.926
I hope you like it.

00:14:53.346 --> 00:14:56.152
I love being the voice for you.

00:14:56.152 --> 00:14:57.561
No, it's it's nice.

00:14:57.640 --> 00:14:58.624
it's a good balance.

00:14:58.624 --> 00:15:04.393
We didn't have every client behind needs Right, and I wouldn't feel amazing if every client was in low needs either.

00:15:04.614 --> 00:15:05.658
Right right, right right.

00:15:05.739 --> 00:15:08.446
I want some of that like emotional support back here and there.

00:15:08.527 --> 00:15:10.631
No, absolutely Now are you like?

00:15:10.631 --> 00:15:12.852
So what do you think is your strengths as an agency?

00:15:12.852 --> 00:15:15.263
Because I know you both bring certain things to the table Like it's one.

00:15:15.263 --> 00:15:17.089
Like more of a designer, more copywriter.

00:15:17.089 --> 00:15:17.811
How's that all work?

00:15:21.740 --> 00:15:22.123
So I'm the nerd?

00:15:22.123 --> 00:15:22.931
Okay, I'm definitely the nerd.

00:15:22.931 --> 00:15:25.475
So I'm like I'm gonna deep dive into what is happening right now.

00:15:25.556 --> 00:15:25.899
What does the?

00:15:26.019 --> 00:15:26.582
demographic.

00:15:26.582 --> 00:15:27.326
Look like Yep.

00:15:27.326 --> 00:15:28.688
You know what is that?

00:15:28.688 --> 00:15:30.341
Rewrite website copy.

00:15:30.341 --> 00:15:32.703
Rewriting website copy Love it.

00:15:32.703 --> 00:15:33.469
I'm a geek, I know.

00:15:33.590 --> 00:15:34.200
I love nerd.

00:15:34.200 --> 00:15:37.265
Now I will be in the weeds so fast if I have to do website copy.

00:15:37.265 --> 00:15:38.227
Oh yeah.

00:15:38.268 --> 00:15:39.571
I'm the creative Now.

00:15:39.571 --> 00:15:42.908
Do you use a lot of like chat, gpt and all that kind of thing in your strategy, or no?

00:15:43.863 --> 00:15:47.688
Yeah, I would say a lot I definitely, it's a support tool.

00:15:47.688 --> 00:15:49.566
That's how I use it too, yeah.

00:15:49.667 --> 00:15:55.961
I mean it's an idea tool for me, because I can spot it a mile away, yeah yeah, oh, 100% yeah.

00:15:56.121 --> 00:16:01.091
I saw one today from something earlier and I was like that is 100% copy and paste.

00:16:01.192 --> 00:16:01.953
Oh, yeah, yeah, yeah.

00:16:02.701 --> 00:16:05.048
So, yeah, no, it's a tool, it's a tool.

00:16:05.149 --> 00:16:07.669
Yeah, what do you see coming up for like 2025?

00:16:07.669 --> 00:16:09.687
How are you like preparing for your clients?

00:16:11.421 --> 00:16:14.009
You know, I think it's just very overwhelming.

00:16:14.009 --> 00:16:18.871
It is, I think marketing and life, to be quite honest, is very overwhelming.

00:16:18.871 --> 00:16:20.841
So we really try to simplify.

00:16:20.841 --> 00:16:21.903
No, I love it.

00:16:21.903 --> 00:16:26.447
I mean, I'm in the industry and I'm like, oh my gosh, what is Instagram doing now?

00:16:26.928 --> 00:16:40.802
I'm so tired of the elusive algorithm and like my clients texting me saying I don't think this is what the algorithm says and I'm like, oh, can I call the?

00:16:40.822 --> 00:16:42.710
algorithm and like check in, and they can give me a heads up on what I need to change.

00:16:42.710 --> 00:16:43.110
I'm so over it.

00:16:43.110 --> 00:16:43.312
It's so.

00:16:43.312 --> 00:16:44.557
You know what was your quote about trends.

00:16:44.576 --> 00:16:53.508
oh so I actually saw this quote yesterday and I was like, oh my gosh, it's a carl lagerfeld quote, okay, where it's like trendy is the last step before tacky, yeah.

00:16:53.508 --> 00:16:56.499
And I was like, okay, so then let's apply this to our mark.

00:16:56.499 --> 00:17:07.961
Like, let's be careful, because there's always pressure and actually we talked about resolutions yesterday in our podcast A lot of pressure going into January for new strategies, for new.

00:17:07.961 --> 00:17:14.281
Everyone wants you to lift the veil on some magical new and I'm having all these meetings right now.

00:17:14.321 --> 00:17:18.663
Yes, and I don't think that that's the answer, like I don't need think we need to reinvent the wheel.

00:17:18.663 --> 00:17:30.713
I think we can take something specific or something we really want to impact and we can look at that closely, but I don't think that you hit the ground on January 1 and completely change your strategy and tactic.

00:17:30.713 --> 00:17:40.686
There's absolutely no reason we try to pay really close attention to what the customer is responding to, sure, and just continue to tap into that, because every audience is different.

00:17:40.686 --> 00:17:42.145
Every product is different, right?

00:17:42.145 --> 00:17:42.863
We?

00:17:42.883 --> 00:17:45.642
just the storytelling is not going to change there.

00:17:45.962 --> 00:17:47.464
No, and that's what I love short form video.

00:17:47.484 --> 00:17:49.449
It's going to get more authentic, I think.

00:17:49.568 --> 00:17:51.913
Yes, how could it possibly get any more authentic?

00:17:51.913 --> 00:17:54.996
I swear, I was just like I see.

00:17:55.036 --> 00:17:55.556
Britney Spears.

00:17:55.556 --> 00:17:56.855
I don't know.

00:17:56.855 --> 00:17:59.037
It's authentically prescribed.

00:17:59.037 --> 00:18:03.499
I don't know if that's like, yeah, people take it to a whole other level.

00:18:03.619 --> 00:18:06.990
The fact that, like Instagram, hasn't flagged any of this stuff is just wild to me.

00:18:06.990 --> 00:18:08.705
Give the people what they want.

00:18:08.705 --> 00:18:10.980
Oh yeah, good old free Britney.

00:18:11.061 --> 00:18:12.923
But I know, is she free?

00:18:12.942 --> 00:18:15.246
I don't know, I'm still not sure if she's ever, I don't know.

00:18:15.645 --> 00:18:19.509
But I think, just the I feel like you take it back even 20 years ago.

00:18:19.509 --> 00:18:24.114
Marketing, just consistency, sure, right, I mean, it's not, we're not reinventing the wheel here.

00:18:24.114 --> 00:18:28.981
It's basic sales, it's basic marketing, right, just taking it back to the basics.

00:18:28.981 --> 00:18:31.790
I just feel like it's gotten so overcomplicated with all of these things.

00:18:31.790 --> 00:18:33.728
But I think that's where it gets inauthentic.

00:18:33.920 --> 00:18:43.703
Yes and I think, with ChatGPT, with AI, we're seeing people really lean into that and I think our customers are going to respond to not using those tools.

00:18:43.703 --> 00:18:46.730
Good, truly, I would like to be employed.

00:18:46.730 --> 00:18:48.453
Oh, I really think.

00:18:48.453 --> 00:19:00.865
I think there's going to be people who use it for sure, right, but I don't think they're going to play in the same field as us, because I think there's a big difference between taking two abstract made up alien people and having them build a pool for one of our clients, right.

00:19:00.865 --> 00:19:05.730
When I can get a father and son out there, we can talk about all the stages of what that looks like.

00:19:05.730 --> 00:19:09.375
If you're buying a pool, you're not going to buy it from an alien, nope.

00:19:09.634 --> 00:19:10.737
Yes, a hundred percent not.

00:19:11.000 --> 00:19:20.740
I think the more people make those tools and they're available, the more likely people are going to be to spend money with the people who aren't using them and show up every day in their business.

00:19:20.760 --> 00:19:23.191
people are going to be to spend money with the people who aren't using them and show up every day in their business, right?

00:19:23.191 --> 00:19:23.573
No, truly, I love it.

00:19:23.573 --> 00:19:26.144
Now, speaking of photography, do you go out there and take all those pictures yourself?

00:19:26.405 --> 00:19:27.854
a lot of them, yes, I love that.

00:19:27.874 --> 00:19:28.355
Good for you.

00:19:28.355 --> 00:19:35.982
One of my favorite things, yeah, when we were on a shoot not too terribly long ago and she was like down on the ground laying down.

00:19:35.982 --> 00:19:39.148
I was in two rocks like you were about to fall in that pond.

00:19:39.148 --> 00:19:41.532
So like this, I mean she gets the shot.

00:19:41.532 --> 00:19:42.054
I love this.

00:19:42.054 --> 00:19:42.621
She's like Rebecca.

00:19:42.681 --> 00:19:49.425
Rebecca, I'm like if it's an angle up, like I'm down there, she's like okay, but your hair, Okay, I'm like it's going to be your hair.

00:19:53.303 --> 00:19:54.304
I'm like do I need to hold your leg?

00:19:54.304 --> 00:19:54.923
I can wash it.

00:19:54.923 --> 00:19:55.724
There you go.

00:19:55.724 --> 00:19:57.425
She Like don't go in, don't go in.

00:19:57.425 --> 00:20:00.407
But I'm like, if I can get the shot myself, I would love to.

00:20:00.407 --> 00:20:01.608
For sure, a hundred percent.

00:20:01.608 --> 00:20:02.190
And we work.

00:20:02.190 --> 00:20:06.212
I mean, we have places where we go, where, like a hard hat is required.

00:20:06.212 --> 00:20:11.997
We can't necessarily send in, it has to be somebody who works with us, that people are used to.

00:20:11.997 --> 00:20:30.435
We schedule it to come out, or we come out as a team and like it's really important that, like they have our assurance that we're not going to touch anything we shouldn't, right, oh yeah, and that we're not going to get ourselves killed, right, and also that we're going to come and go as exactly how we said we are, and and they're going to get the shot that they need.

00:20:30.455 --> 00:20:32.743
It's a creative eye thing too, you know.

00:20:32.743 --> 00:20:39.288
I mean it's we see, like we'll see something simple and be like oh, that's a good story, we can write this and it's just a different we.

00:20:39.307 --> 00:20:39.809
We just prefer to do it.

00:20:39.809 --> 00:20:45.470
Well, you've also built that trust and those relationships with your clients that you can just come in and do your thing, just do our thing, just make stuff happen.

00:20:45.799 --> 00:20:49.205
Oh, a lot of our clients really, especially in the construction industry.

00:20:49.205 --> 00:20:56.384
They want to know that we exist Right, but they don't need a lot of participation Like they they're doing their job.

00:20:56.404 --> 00:21:00.108
They're really busy, they're good at what they're doing and they're just you know, we're just there to supplement it.

00:21:00.250 --> 00:21:00.450
Yeah.

00:21:00.490 --> 00:21:05.556
I love that we bridge the gap between what they create and who's purchasing it or who's consuming it.

00:21:05.556 --> 00:21:08.689
Right, and they don't know how to bridge that gap because they're really good at what they do.

00:21:12.564 --> 00:21:20.711
I love that you're doing certain niches, because I work with some home service clients and and I thought you know this would never be my bag, but they're the best, they are the best.

00:21:20.711 --> 00:21:21.393
Oh, I love it.

00:21:21.393 --> 00:21:27.505
I'm like in like a Breaking Bad suit, like underneath the house in duck work and I'm like this is awesome.

00:21:27.505 --> 00:21:27.986
You know?

00:21:28.007 --> 00:21:32.442
Well, I know it's so outside of like even how I grew up, or just being a girl.

00:21:32.442 --> 00:21:34.105
Sometimes I'm like, oh my God, give me the hammer.

00:21:34.105 --> 00:21:35.527
Oh yeah, I want to drive the truck.

00:21:35.527 --> 00:21:36.887
And they're like well, you need a special license.

00:21:36.887 --> 00:21:37.709
And I'm like please.

00:21:37.709 --> 00:21:39.932
Oh yeah, Do I need a license today?

00:21:39.932 --> 00:21:49.805
I'm the same way I want so badly to get and everything's so pretty and like fun, sometimes Right, Like the machinery, Like I could photograph this all day.

00:21:50.026 --> 00:21:50.867
Yeah, we love it.

00:21:50.867 --> 00:21:51.730
That's awesome.

00:21:51.730 --> 00:21:52.132
I have some.

00:21:52.132 --> 00:21:54.461
I would love to know what construction companies y'all work for.

00:21:54.461 --> 00:21:57.144
Shout out to my ex-husband, tristan.

00:21:57.144 --> 00:22:00.307
He works for a big construction company.

00:22:00.307 --> 00:22:01.327
He may not need y'all's help.

00:22:01.327 --> 00:22:02.088
That's funny.

00:22:02.269 --> 00:22:27.624
But definitely it's like one of those things where, like we get in and every day they get in their truck and get out of their truck and use their tools and do whatever it is that they do, and we're like wow, yeah, yeah, but what they were doing, maybe let's say pool company, just for a great example you see all the finished pools Right 24-7, finished pools on their Instagram or social or billboard and I'm like there's so much more to a pool than the one day it looks pretty at the very end, like what are we doing here, folks?

00:22:27.663 --> 00:22:29.769
Right, like let's get messy, yeah, I love it.

00:22:29.769 --> 00:22:30.731
Let's talk about the bill.

00:22:30.731 --> 00:22:32.426
Let's talk about what it takes to get one.

00:22:35.489 --> 00:22:36.769
Like let's don't see it because they're.

00:22:36.769 --> 00:22:39.010
You know, it's hard to see the forest through the trees right.

00:22:39.030 --> 00:22:45.174
Well, that's why they need the creatives to come in and tell the story exactly and we're in their showroom like this is pretty this is pretty.

00:22:45.214 --> 00:22:48.136
This is asking 3 000 questions oh, I love it.

00:22:48.258 --> 00:22:49.924
I bet you bring the most fun energy.

00:22:49.924 --> 00:22:53.018
But they're like, or they're probably like oh, here they come again.

00:22:53.138 --> 00:22:55.221
Oh yeah, definitely there's a little bit of both.

00:22:55.221 --> 00:22:56.324
I feel that way a lot.

00:22:56.463 --> 00:23:00.529
They're like oh here, perky girl, you have the camera in my face.

00:23:00.769 --> 00:23:02.692
Isn't it funny how excited we all are though.

00:23:02.692 --> 00:23:08.189
Oh, I love it, I'm like, and they walk in and it's like a whole like like we just Shania twanged her door open.

00:23:08.209 --> 00:23:08.871
There you go.

00:23:08.871 --> 00:23:09.961
It's an energy shift.

00:23:10.443 --> 00:23:15.903
I also like that you're showing the real people because you know how people use like stock images they hire models for all their stuff.

00:23:15.903 --> 00:23:24.729
I would feel more comfortable knowing the dude that's coming in by looking at their social media and their marketing, versus some random Some guy in a really clean press shirt.

00:23:24.980 --> 00:23:26.807
He looks like he's never worked in construction.

00:23:26.807 --> 00:23:27.028
No.

00:23:28.441 --> 00:23:31.859
I want to see the authentic people that are coming in my house so I don't feel uncomfortable.

00:23:32.080 --> 00:23:33.606
Yeah, and a lot of them have stories too.

00:23:33.606 --> 00:23:35.145
I mean, we met with a client the other day.

00:23:35.145 --> 00:23:37.984
He's like oh, my project manager's been with me for 30 plus years.

00:23:38.026 --> 00:23:39.268
I mean, that's a story.

00:23:39.307 --> 00:23:42.334
That is a story Because I think that speaks to his commitment to the company.

00:23:42.334 --> 00:23:45.068
I think it speaks to the company how good they are to their people.

00:23:45.319 --> 00:23:47.288
How serious they probably help with really hiring practices.

00:23:47.288 --> 00:23:53.163
It's just so many stories you just got to start pulling it out of them and, like you said, it makes you feel really connected to this city.

00:23:53.163 --> 00:23:58.490
Absolutely I'm not from here, but this definitely definitely feels like home and it's awesome, like I was watching.

00:23:58.510 --> 00:23:59.372
I can't imagine leaving.

00:23:59.372 --> 00:24:01.395
No, so that's how I know it feels like home.

00:24:01.799 --> 00:24:04.820
No, no, I have to go to New York a couple times a year but it's Well.

00:24:04.881 --> 00:24:05.502
you have a fun time.

00:24:05.502 --> 00:24:06.446
When you're there, though, dude.

00:24:06.446 --> 00:24:07.349
I have a fun time, I know.

00:24:12.423 --> 00:24:14.846
I was like, weren't you just there five seconds ago?

00:24:14.846 --> 00:24:24.434
I was just there, Same oh yeah, no, there's something special about Charleston Like living here is just awesome, but it's also nice to like bring some big city experience too.

00:24:24.434 --> 00:24:26.596
Like you know, you guys have worked with people all over, so it's fun.

00:24:26.997 --> 00:24:31.663
Well, it's just nice too, I think, when you have children specifically Right, you again.

00:24:31.663 --> 00:24:32.808
It's all about that community.

00:24:32.808 --> 00:24:36.063
Like our kids live here, oh my gosh.

00:24:36.063 --> 00:24:38.567
So I mean we're in it right 100%.

00:24:38.567 --> 00:24:41.032
I think it just makes you fall in love with it that much more.

00:24:41.032 --> 00:24:43.386
Right, because your kids are going to do the same thing.

00:24:43.701 --> 00:24:45.299
Now, do you ever bring your kids into any of your marketing?

00:24:45.299 --> 00:24:50.664
Because I've definitely brought Amelie in, like I bring her to stuff and she's the model for stuff and she's a spokesperson.

00:24:50.664 --> 00:24:52.602
Sometimes Clark does have business cards.

00:24:52.682 --> 00:24:56.207
Okay, good, I deemed her the creative director, right.

00:24:56.728 --> 00:24:57.028
There you go.

00:24:57.048 --> 00:24:58.549
She has designed some clothing for us.

00:24:58.549 --> 00:25:00.713
I love this Yep so yeah, I mean they are.

00:25:00.733 --> 00:25:01.575
They've been on the podcast.

00:25:01.815 --> 00:25:02.536
Oh good, they have.

00:25:02.696 --> 00:25:03.478
Awesome.

00:25:03.478 --> 00:25:07.798
So they're very involved and I love that that they get to see that side of us.

00:25:07.798 --> 00:25:09.813
Yes, Because she is my biggest cheerleader.

00:25:10.075 --> 00:25:15.644
I mean, she really is, I love me some Clarks, she's so sweet.

00:25:15.943 --> 00:25:20.468
So we talk a lot like we're, because of course, we talk on every single platform 24-7.

00:25:20.468 --> 00:25:26.011
A hundred percent, literally, like multiple different Instagrams and I was like, oh my gosh, I forgot I was on the Mayhem Instagram.

00:25:26.011 --> 00:25:29.734
We're having this conversation or we'll look back for something and I'm like text email.

00:25:29.734 --> 00:25:30.096
Yeah.

00:25:30.115 --> 00:25:30.935
Good luck finding it.

00:25:30.935 --> 00:25:31.656
It could be anywhere.

00:25:45.637 --> 00:25:53.555
But we'll be literally talking right then and they'll see it or they'll hear it and it just sounds like, because we're together so much like that's actually gonna happen tomorrow while you guys are at school.

00:25:53.555 --> 00:25:57.903
She's like, and they're like, you guys have all the fun without us they're so invested though.

00:25:57.923 --> 00:25:59.064
Yeah, so, so invested.

00:25:59.064 --> 00:26:01.446
Biggest cheerleaders, biggest cheerleaders, yeah.

00:26:01.507 --> 00:26:08.173
Yeah, now do y'all ever fight you two Because y'all are besties kind of now you become like really close friends you know.

00:26:08.193 --> 00:26:09.515
Okay, so two things about that.

00:26:09.515 --> 00:26:11.497
We are very close.

00:26:11.497 --> 00:26:14.608
Yeah, I will say this, but we actually don't.

00:26:14.608 --> 00:26:22.540
I, we have our own girlfriends.

00:26:22.540 --> 00:26:23.242
Yeah, I agree, but not in a mean way.

00:26:23.242 --> 00:26:24.384
No, I wouldn't say best either, but we are very close.

00:26:24.384 --> 00:26:24.605
We really.

00:26:24.605 --> 00:26:31.028
Very early on in the podcast, we actually brought on a local relationship expert True story and we had her talk to us.

00:26:31.028 --> 00:26:32.266
She's a couples therapist.

00:26:33.320 --> 00:26:35.077
And she helped you all through your problems.

00:26:35.077 --> 00:26:35.240
Yeah, no.

00:26:36.180 --> 00:26:44.933
We were like we actually brought you here because we want to know how to protect and preserve this relationship so that we can take really good care of it.

00:26:44.933 --> 00:26:45.875
That's very smart.

00:26:45.875 --> 00:26:47.542
Her name is Kirsten from Raising Marriage.

00:26:47.542 --> 00:26:48.285
She's local.

00:26:48.285 --> 00:26:49.326
She's incredible.

00:26:49.387 --> 00:26:50.691
I'll actually listen to this one.

00:26:50.691 --> 00:26:51.633
She's really good.

00:26:51.779 --> 00:26:52.040
And so.

00:26:52.040 --> 00:27:33.630
But she actually talked a lot about like boundaries and how you problem solve and one of her really big things was like people come to the table to problem solve because they want to be heard and they want to be correct and what you really need to do is just make sure that you both understand one another's concerns and we, like we are, we know first of all, it's both of our responsibilities to say I can't do this right now or I'm not in the mood for this right now, or I'm not in the headspace for this right now, right, whether it's just like life stuff, yeah, or dog chaos or a work thing that we need an overnight to think about, sure, and on the few times we maybe haven't set that boundary, one of us is headed 10 minutes in because we're like, actually one of us is not in the best headspace for this.

00:27:33.690 --> 00:27:34.352
Yeah, I love it.

00:27:34.480 --> 00:27:36.282
And we honor that and we don't take it to bed.

00:27:36.462 --> 00:27:36.682
Yeah.

00:27:37.064 --> 00:27:37.744
We really don't.

00:27:37.964 --> 00:27:40.990
It's just like I said, we're very good with the ebb and flow.

00:27:40.990 --> 00:27:43.032
Yeah, it's just really, really good at it.

00:27:43.292 --> 00:27:57.510
She told us, if we're going to have those, we have to be responsible for them, and so we really are like we don't sit there and hold on to stuff, we don't, we say it and we move on, and we both know that we're coming to the table with really, really, really good intentions and we honor that all the way through.

00:27:57.510 --> 00:27:58.172
That's awesome.

00:27:58.271 --> 00:28:00.734
I think it's important to have clients who understand that too.

00:28:01.035 --> 00:28:01.375
Oh yeah.

00:28:01.675 --> 00:28:11.813
That is one of the many benefits of working for yourself is that if you're having a day, you know, and you have those relationships with your clients along like the world's not on fire, you can be like I need to take a beat.

00:28:11.813 --> 00:28:12.894
I'm working on this.

00:28:12.894 --> 00:28:16.744
I'll get back to you tomorrow on this tomorrow, which is like important, to put up those boundaries.

00:28:16.744 --> 00:28:17.445
Yeah, up those boundaries.

00:28:17.465 --> 00:28:18.607
Yeah, exactly, but also talk about this a lot.

00:28:18.647 --> 00:28:30.463
Those realistic expectations for your clients, because I am horrible about like just someone calls me and I'm like jumping that's me, but you know, but I'm also like in my sweats, pants, working from home.

00:28:30.483 --> 00:28:31.184
So it could be so much worse, right.

00:28:31.184 --> 00:28:34.251
So it's like again the balance where we're so different in so many ways.

00:28:34.472 --> 00:28:34.692
Right.

00:28:35.400 --> 00:28:41.913
Foundationally, yes, what we believe in, how we work, our sense of humor, yeah, those things are the same, right.

00:28:41.913 --> 00:28:44.888
So, like it just, it's been a really good give and take for us.

00:28:44.888 --> 00:28:48.115
Yeah, and I definitely recommend having a therapist help you through your relationships.

00:28:48.155 --> 00:29:03.843
There you go, I would say that like that piece of the podcast, our ability to get people on to talk to these, like things that we actually are genuinely curious about, right has For free.

00:29:03.843 --> 00:29:10.416
For free yeah, I mean it wasn't free because we put a lot of time and energy into it, of course but you get such good little nuggets.

00:29:10.416 --> 00:29:10.740
It's amazing.

00:29:11.160 --> 00:29:13.028
That's how I feel about the Charter Marketing Podcast?

00:29:13.028 --> 00:29:15.222
Obviously, Mike and I.

00:29:15.222 --> 00:29:16.645
Who's the co-host, who's not here today?

00:29:16.645 --> 00:29:18.631
But shout out to Mike we love you, we miss you, Mike.

00:29:18.711 --> 00:29:19.092
We miss you.

00:29:19.112 --> 00:29:33.297
Mike, you know when people leave because a friends or people we know or, obviously, businesses that we're familiar with, but I leave like learning so much about them and I feel like I'm inspired.

00:29:33.317 --> 00:29:40.693
I'm gonna go home and do that like it's been awesome yeah so it's been it's it's Charleston is the biggest small town ever it is it is I.

00:29:40.693 --> 00:29:48.025
You could be all the way across the bridge right and run into somebody from your backyard or have a conversation with somebody you've never met before.

00:29:48.025 --> 00:29:49.248
Yep, like I mean I.

00:29:49.689 --> 00:29:51.153
We all know it's the Kevin Bacon thing.

00:29:51.259 --> 00:29:52.423
We all know each other?

00:29:52.522 --> 00:29:54.708
Yeah, or somebody, yes, absolutely.

00:29:54.708 --> 00:29:55.549
Which is good and bad?

00:29:55.549 --> 00:29:56.412
Yes, it's like oh.

00:29:56.759 --> 00:29:58.527
You have to be on your best behavior all the time, oh.

00:30:03.386 --> 00:30:04.469
Which is tough when you have a podcast.

00:30:04.469 --> 00:30:04.709
Podcast.

00:30:04.709 --> 00:30:06.151
Talk about what they'll expect.

00:30:06.151 --> 00:30:08.755
Obviously, they're going to listen to our podcast and then go listen to your podcast.

00:30:08.839 --> 00:30:09.603
That's a really good question.

00:30:09.663 --> 00:30:10.647
That's a great question.

00:30:10.779 --> 00:30:11.965
It's called Marketing and Mayhem.

00:30:11.965 --> 00:30:16.847
We definitely like to deliver some really important content.

00:30:16.847 --> 00:30:18.743
There is a fair amount of mayhem.

00:30:18.743 --> 00:30:20.730
We keep it real.

00:30:20.730 --> 00:30:22.326
It's as real as it gets.

00:30:22.539 --> 00:30:29.060
There is no script whatsoever when we boot up that mic you get what you get.

00:30:29.080 --> 00:30:35.167
We might have a focus or we'll have a guest and we'll talk about what they're amazing at, but we like, really like to get to know people.

00:30:35.167 --> 00:30:45.443
The heart of marketing is the nature of people, truly, and so we selfishly like can't get enough of getting to know people, like the minute you give me.

00:30:45.443 --> 00:30:47.550
We have this like joke between us.

00:30:47.550 --> 00:30:56.788
So I'm a runner, okay, and I like to when I'm somewhere that I don't know right I like to just take four left-hand turns because I assume that I'll get back.

00:30:56.929 --> 00:31:04.613
I mean, it's eventually going to be a square, right, right, right, which, when my parents realized that this is how I was planning my runs, they were extremely appalled.

00:31:04.613 --> 00:31:08.851
I'm sure they were um, so sometimes they're three miles and sometimes they're nine.

00:31:08.851 --> 00:31:12.612
Yeah, like, okay, but a left will get us there, right, right.

00:31:12.612 --> 00:31:22.542
The minute you give us a left, we're taking it Like if you, whether it's like a girl, mom or whatever the little nugget is, we're like oh, wait, hold on, we're going to dive into that.

00:31:22.563 --> 00:31:24.967
Yeah, we're going to touch it and go left again and left again.

00:31:24.987 --> 00:31:25.969
We'll bring it home.

00:31:25.969 --> 00:31:31.007
But, like the, the heart of marketing is human nature, and there's wine in your podcast.

00:31:31.007 --> 00:31:33.306
So yeah there's not wine here.

00:31:33.646 --> 00:31:34.650
So I would like to come.

00:31:34.650 --> 00:31:38.048
Oh, y'all brought me wine for my birthday.

00:31:38.048 --> 00:31:41.803
Hang on, I know I cannot wait to have that half an hour.

00:31:41.983 --> 00:31:42.644
There you go, perfect.

00:31:42.785 --> 00:31:45.568
There you go, uh, but, but I would love to come on y'all's podcast Now.

00:31:45.568 --> 00:31:46.990
You had my girl, kim, on your podcast.

00:31:47.152 --> 00:31:47.432
We did.

00:31:47.432 --> 00:31:49.013
Yeah, oh, I love me some Kim.

00:31:49.013 --> 00:31:49.836
She is amazing.

00:31:49.836 --> 00:31:51.022
We did dinner with her.

00:31:51.042 --> 00:31:51.805
Grandma poisoned her.

00:31:52.426 --> 00:31:54.211
What Well Food poisoning?

00:31:54.259 --> 00:31:56.981
No, we actually we didn't know she do you know she has an allergy, a food allergy.

00:31:56.981 --> 00:31:57.785
That's pretty serious.

00:31:58.067 --> 00:31:58.207
No.

00:32:03.804 --> 00:32:04.545
Yeah we, neither did we.

00:32:04.625 --> 00:32:04.904
Kim Russo.

00:32:04.904 --> 00:32:06.425
So it's a sesame oil allergy.

00:32:06.425 --> 00:32:11.971
And we took her to a Vietnamese restaurant, the one by Walmart Bon Bon, yeah, and we didn't know.

00:32:11.971 --> 00:32:14.053
And she was like, just so, you know, there's very little on this menu.

00:32:14.053 --> 00:32:16.474
And we literally, like I was, like Kim.

00:32:16.714 --> 00:32:20.097
This is really good information to have Kim to start off, but that's just the mayhem.

00:32:20.097 --> 00:32:28.775
And that sums us up to a team which is crazy because I feel like Kim, of all people, is like super detail-oriented, she's a getter-donner, she's like well, I don't really like to like rain on anyone's parade.

00:32:28.775 --> 00:32:29.455
Oh, I can see that about you.

00:32:29.455 --> 00:32:30.458
She's so sweet, which we appreciate.

00:32:30.458 --> 00:32:33.410
Oh my God, that's kind of sweet, but I was like well, we probably wouldn't have picked.

00:32:33.972 --> 00:32:42.608
like any sort of Asian food, we would have taken you to like Italian Right.

00:32:42.729 --> 00:32:46.653
Right, I don't our AMA board and she's just like she's just killing it.

00:32:46.673 --> 00:32:47.374
She's killing it.

00:32:47.374 --> 00:32:49.056
We're so proud of her, I am so proud of her.

00:32:49.056 --> 00:32:51.018
We're team girl power oh.

00:32:51.038 --> 00:32:51.180
I know.

00:32:51.240 --> 00:32:52.680
In every stretch of the imagination.

00:32:52.740 --> 00:32:53.707
That's what I love about.

00:32:53.707 --> 00:33:03.646
This city is like you know, you hear about women and you hear about imposter syndrome and you hear about like you know, you know, women can be catty, our children.

00:33:03.646 --> 00:33:09.772
So it's a lot happening but I feel like the Charleston marketing community has been very accepting of all of us.

00:33:09.772 --> 00:33:11.474
Like there's space for everybody.

00:33:11.494 --> 00:33:12.836
There's space for everybody and it's chemistry.

00:33:12.836 --> 00:33:13.864
I always say that.

00:33:13.884 --> 00:33:15.417
Well, art is made with weirdos.

00:33:15.417 --> 00:33:17.003
Oh yeah, I mean you gotta get weird to make art.

00:33:17.003 --> 00:33:17.786
I love a weirdo.

00:33:17.786 --> 00:33:18.367
That's why we're here.

00:33:18.367 --> 00:33:19.751
That's what it is.

00:33:21.532 --> 00:33:23.193
It's all of us creativeness.

00:33:23.193 --> 00:33:27.195
It's nice but you know a client that would choose you over another company.

00:33:27.195 --> 00:33:27.576
They're.

00:33:27.576 --> 00:33:29.737
It's a chemistry, it's just like dating 100.

00:33:29.737 --> 00:33:31.617
It's like I feel the vibe is it like dating?

00:33:31.637 --> 00:33:44.384
because I feel like I'm the only one dating right now and I don't know if that's my dating experience but like you, either feel it or you don't yeah, well, we're on the hunt for her, for her to find somebody good you should have heard our conversation just now.

00:33:44.423 --> 00:33:51.256
At lunch I was like I think we should go to home depot and like yeah, and like the home depot heard our conversation just now at lunch, I was like I think we should go to Home Depot.

00:33:51.256 --> 00:33:51.617
Yeah, I was like the Home Depot in Mount Pleasant.

00:33:51.617 --> 00:33:52.041
No one even does their own work, that's true.

00:33:52.041 --> 00:33:54.907
And the Home Depot in Mount Pleasant.

00:33:55.261 --> 00:33:59.220
I'm like we'll go around and look for guys without wedding bands and then we'll ask them where a drill is.

00:33:59.240 --> 00:34:01.721
You just need to go to Sky Zone on a Saturday.

00:34:02.121 --> 00:34:05.884
Oh, good call, so I can come away with hand, foot and mouth and the love of my life.

00:34:06.605 --> 00:34:11.931
Yay, odds are the dads are parked there no offense to dads and the children are playing.

00:34:11.931 --> 00:34:15.615
And then you could, just you know they obviously like kids because they're at Sky Zone.

00:34:16.942 --> 00:34:17.911
I mean, that's where I would go.

00:34:17.911 --> 00:34:18.838
That's not a bad idea, steph.

00:34:18.838 --> 00:34:20.405
I'm rethinking Home Depot now.

00:34:20.405 --> 00:34:20.907
Oh yes.

00:34:21.047 --> 00:34:27.253
You know, I don't know, I think I when are they flipping the tires or something casually?

00:34:27.293 --> 00:34:28.054
Costco.

00:34:28.054 --> 00:34:29.478
We've been through this Costco.

00:34:29.498 --> 00:34:32.307
Costco would be great, I'm into the Costco thing I do have.

00:34:32.327 --> 00:34:34.697
See, we've checked the left turn this is what we do.

00:34:34.717 --> 00:34:35.360
Yeah, you live in Costco.

00:34:35.360 --> 00:34:36.867
When you ask what the podcast is about.

00:34:36.867 --> 00:34:37.289
This is it.

00:34:37.360 --> 00:34:41.411
There is a really nice guy that runs this Glenn Glenn at the tire.

00:34:41.411 --> 00:34:43.681
You can't say I have a man Glenn's married.

00:34:43.681 --> 00:34:45.782
Glenn helps me with my truck.

00:34:45.782 --> 00:34:54.887
Okay, glenn, I like to like not necessarily collect people, but like I love to make a friend Right, and if you're going to look out for me, I'm all about that.

00:34:54.887 --> 00:34:56.307
So I'm very loyal to Glenn.

00:34:56.307 --> 00:34:57.849
Glenn put the tires in the truck.

00:34:57.849 --> 00:34:59.550
I go and see him to get him rotated.

00:34:59.550 --> 00:35:01.311
He talks me through what we're doing right now.

00:35:01.311 --> 00:35:02.652
Shout out to Glenn at Costco.

00:35:03.411 --> 00:35:04.172
Costco for life.

00:35:04.172 --> 00:35:05.313
So this is a true story.

00:35:05.313 --> 00:35:06.614
This is related to you.

00:35:06.614 --> 00:35:19.567
I was at the Spark Awards AMA Spark Awards a couple weeks ago and there's a guy who's a I'm not going to tell him by name right now that owns a marketing agency with another person and I know that he's not married.

00:35:19.567 --> 00:35:21.943
So I just figured he was single but he's got a girlfriend.

00:35:21.943 --> 00:35:24.505
But I went right up to him and I'm I have the perfect girl for you.

00:35:24.505 --> 00:35:27.007
I know exactly who you're talking about.

00:35:27.007 --> 00:35:27.429
Yes, no.

00:35:27.648 --> 00:35:29.070
But he is how come I don't.

00:35:29.291 --> 00:35:31.974
He is taken, but we're happy for him.

00:35:32.054 --> 00:35:33.556
I love that you're looking out for me, though I do.

00:35:33.556 --> 00:35:37.931
I appreciate that, because I would actually like it to be like friend of a friend.

00:35:37.931 --> 00:35:39.445
I am on Hinge.

00:35:39.445 --> 00:35:41.521
It's actually terrifying.

00:35:41.802 --> 00:35:43.362
I can imagine I can test.

00:35:43.463 --> 00:35:43.963
It.

00:35:43.963 --> 00:35:47.807
I want to validate you in that way, but I can't because it is actually crazy.

00:35:47.807 --> 00:35:48.909
You can have my phone after, yeah.

00:35:49.048 --> 00:35:49.869
It's insane.

00:35:49.869 --> 00:35:50.610
Oh, I did it.

00:35:50.610 --> 00:35:52.092
I mean I'm remarried.

00:35:52.112 --> 00:35:52.612
That's true.

00:35:52.733 --> 00:35:54.934
So I did it when Ollie is around three.

00:35:54.934 --> 00:35:57.257
She's 10 now and it was not awesome.

00:35:58.179 --> 00:35:58.666
I did it very briefly.

00:35:58.706 --> 00:35:59.498
They say the craziest things to you.

00:35:59.498 --> 00:36:01.306
Yeah, I met Matthew through a friend.

00:36:02.742 --> 00:36:06.610
Thank goodness, all the time we do we talk about it all the time she's the one that changed mine too.

00:36:06.690 --> 00:36:08.173
So my, what is it?

00:36:08.173 --> 00:36:09.525
My most controversial opinion.

00:36:09.766 --> 00:36:09.967
Yes.

00:36:10.340 --> 00:36:11.869
Is that McDonald's is life?

00:36:11.869 --> 00:36:14.626
Oh, okay, and so people are real mad about that.

00:36:14.626 --> 00:36:24.226
So it drops down, there's like a space and I'm like listen to me, I love a great dinner, I love a nice bottle of wine.

00:36:24.226 --> 00:36:26.369
Sometimes you just got to get back to work and chasing your dreams.

00:36:26.369 --> 00:36:32.036
The amount of men middle-aged- men who are like do you know what will happen to you if you eat McDonald's?

00:36:32.036 --> 00:36:34.349
You'd be prettier if you didn't eat McDonald's.

00:36:34.369 --> 00:36:35.554
But it like weaves the map.

00:36:35.594 --> 00:36:37.244
Yeah, it takes out the high maintenance men.

00:36:37.244 --> 00:36:38.168
It was a great filter.

00:36:38.168 --> 00:36:40.661
Yeah, I mean, I'm like a Chick-fil-A girl and.

00:36:40.661 --> 00:36:43.545
Dr Pepper all day long so difference.

00:36:43.907 --> 00:36:50.335
But if you're trying to match and you say you would be prettier if you didn't eat mcdonald's, say this you should see these comments.

00:36:50.416 --> 00:36:50.896
It's crazy.

00:36:50.896 --> 00:36:53.179
We're too old to be get talked to like this.

00:36:53.179 --> 00:36:54.121
Come on now, people.

00:36:54.664 --> 00:36:58.913
I'm like so was I supposed to hit the plus sign and match to you after that?

00:36:59.561 --> 00:37:00.143
you're gonna meet.

00:37:00.143 --> 00:37:04.740
Yeah, we've definitely taken a rail, but all the, all the sweet marketing people who are listening.

00:37:04.740 --> 00:37:09.110
Rebecca is beautiful and smart and gifted and currently available.

00:37:09.110 --> 00:37:10.032
This drops Available.

00:37:10.032 --> 00:37:10.673
I love it.

00:37:10.673 --> 00:37:12.123
I'm like a puppy up for adoption.

00:37:12.123 --> 00:37:12.485
I'm available.

00:37:12.786 --> 00:37:15.644
This drops in January Bane and neuter Five six.

00:37:16.621 --> 00:37:18.246
That might change Brown and blonde hair.

00:37:18.246 --> 00:37:18.708
It's dropping in.

00:37:18.728 --> 00:37:22.184
January A little bit yappy but like dude.

00:37:22.204 --> 00:37:25.969
Well, I think it's funny that Jenny and I had the same person in mind.

00:37:26.268 --> 00:37:27.090
Yes, yeah.

00:37:27.090 --> 00:37:29.994
Yeah, I'm there with you, okay, so we'll talk about this after Got it.

00:37:30.074 --> 00:37:31.536
Yeah, but Back on rails.

00:37:31.536 --> 00:37:33.367
No, it's fun.

00:37:33.367 --> 00:37:38.407
The whole balance of life is fun and the living in Charleston is fun, and being a marketer in Charleston is fun.

00:37:38.407 --> 00:37:40.541
And marketing for Charleston businesses is fun.

00:37:40.541 --> 00:37:43.123
It's an amazing city yeah.

00:37:43.684 --> 00:37:47.206
I absolutely love it we feel lucky to be in the situation we're in.

00:37:47.206 --> 00:37:48.327
That's why I think we probably.

00:37:48.327 --> 00:37:50.387
That probably saves the way the burnout.

00:37:50.387 --> 00:37:58.833
Back to that earlier question yeah, because there's never a time where I mean maybe a situation isn't our favorite, right, but we don't base our emotions off situations.

00:37:58.833 --> 00:38:01.476
We feel lucky all the time to do what we do.

00:38:01.496 --> 00:38:03.878
Right, just like we were talking about before we started recording.

00:38:03.878 --> 00:38:10.068
You know, we're very careful about protecting our home life too Sure.

00:38:10.068 --> 00:38:12.356
Like we are foot to the gas all the time, but I'm still PTA president.

00:38:12.356 --> 00:38:14.146
Oh yeah, you know, I'm still showing up to school.

00:38:14.146 --> 00:38:17.009
I serve lunch on Mondays, so I volunteer.

00:38:17.028 --> 00:38:17.853
This is a lunch lady.

00:38:17.875 --> 00:38:19.885
I am a lunch lady With no hairnet.

00:38:19.885 --> 00:38:21.565
No, I was really disappointed about that.

00:38:21.565 --> 00:38:22.902
Right, they didn't give you a hairnet.

00:38:23.402 --> 00:38:24.184
I was really bummed.

00:38:24.204 --> 00:38:26.708
But you would have looked very cute with that I know, that's what I thought.

00:38:26.788 --> 00:38:27.849
I was like your hair.

00:38:27.889 --> 00:38:30.474
My favorite is when we don't look cute, though, sometimes.

00:38:30.474 --> 00:38:34.947
Oh yeah, I went to a Christmas vacation party the other day and I chose Uncle Louis, I saw your pictures on Facebook.

00:38:34.967 --> 00:38:36.391
You looked adorable they were very cute.

00:38:36.411 --> 00:38:37.273
I went as Uncle Louis.

00:38:41.405 --> 00:38:44.409
That was so great I was like I'm not just go, we just go all out.

00:38:44.449 --> 00:39:00.547
That's just the way we do things, but we're really careful, like we want to work hard and we want to do all these things yeah, right but like mom comes first and so we're really protective of that space because, as successful as I want to be right, you know there's nothing if and you guys have been an agency together for like a year.

00:39:00.686 --> 00:39:03.262
Do you think you'll have like more employees?

00:39:03.262 --> 00:39:04.485
Do you think you'll grow like?

00:39:04.525 --> 00:39:04.744
what's?

00:39:04.744 --> 00:39:06.951
As long as I don't have to manage them, I'm fine with it.

00:39:06.951 --> 00:39:07.693
That's the thing.

00:39:07.693 --> 00:39:10.889
Yeah, I also don't want to do that, and I am.

00:39:10.889 --> 00:39:12.827
We will grow, for sure we will.

00:39:12.827 --> 00:39:14.326
I'm happy to manage employees.

00:39:14.480 --> 00:39:15.625
That's like one of my favorite things.

00:39:15.724 --> 00:39:16.447
Oh good, it's all her.

00:39:16.447 --> 00:39:17.684
I don't want to do that at all.

00:39:23.068 --> 00:39:25.010
Yeah, it like to be honest with you.

00:39:25.010 --> 00:39:28.251
It's very unlikely that I'm the one that answers the email yeah true story.

00:39:28.411 --> 00:39:30.333
Yeah, um, that's okay.

00:39:30.333 --> 00:39:32.273
Yeah, he will text and be like did you see that?

00:39:32.273 --> 00:39:33.335
I'm like I did what.

00:39:33.335 --> 00:39:33.835
Does it say?

00:39:33.835 --> 00:39:36.396
Yeah, yeah, and I'll see the notification come through.

00:39:36.396 --> 00:39:42.271
But she has that same thing that you have, where she's like opens it as soon as it comes or answers it as soon as it comes.

00:39:42.271 --> 00:39:50.916
And I'm like, if it's a phone call where we still need to like partner and how we're going to answer that phone call, it has to wait a second, right, but I have that more innately.

00:39:50.916 --> 00:39:56.592
And then she has the urgency, which is amazing, right, yeah, if you email us, you're probably going to get a response from.

00:39:56.679 --> 00:39:56.920
Jenny.

00:39:57.561 --> 00:39:58.784
If you get an email from me.

00:39:59.346 --> 00:40:04.163
it's probably behind your computer and or it's like I love it more serious.

00:40:04.182 --> 00:40:07.054
Yeah, because that tends to be where I like that's part of my role, right yeah, because that tends to be where I like.

00:40:07.054 --> 00:40:08.440
That's part of my role, right yeah.

00:40:08.599 --> 00:40:11.548
Now are most of the businesses coming to you, or how are you doing your advertising?

00:40:11.789 --> 00:40:12.983
Yeah, we've been really lucky.

00:40:13.003 --> 00:40:14.088
actually, we've been really lucky.

00:40:14.088 --> 00:40:17.570
I mean, it's a lot of again small town, no people.

00:40:18.260 --> 00:40:19.666
Well, reputation says something.

00:40:19.865 --> 00:40:27.536
It does, yeah, and you know probably see our socials like are they there, are they a lot?

00:40:27.757 --> 00:40:28.619
like we, just we don't.

00:40:28.699 --> 00:40:30.768
I'm the same way with my own instagram page.

00:40:30.949 --> 00:40:39.972
It's rough, but I'm very active at all because we're working all of our clients pages it's like it can only you know here I am cooperating in my onesie.

00:40:39.972 --> 00:40:42.827
You know like no one wants to see that, but maybe they do.

00:40:42.847 --> 00:40:49.927
It's hard the first time you do it and then after that you're like, but mine has been chaotic forever.

00:40:50.128 --> 00:40:51.090
So I'm like I.

00:40:51.090 --> 00:40:52.351
It's part of your charm.

00:40:52.753 --> 00:40:52.914
Yeah.

00:40:54.101 --> 00:41:00.128
We've had Erin Kinzel, who's a friend on here and she's like so great at it and I'm like she's a rock star.

00:41:05.565 --> 00:41:06.927
Oh she's a rock star, she is.

00:41:06.947 --> 00:41:09.070
But I don't do social for every client, that's just not my.

00:41:09.070 --> 00:41:12.032
You don't, okay, not necessarily, it depends where they're at Right.

00:41:12.132 --> 00:41:13.474
We mean where they are Exactly.

00:41:13.474 --> 00:41:14.996
Yeah, yeah but, I don't love it.

00:41:22.204 --> 00:41:24.226
I don't love it Like you'll get, and they're going to want to hire you.

00:41:24.226 --> 00:41:25.347
So what are you looking at?

00:41:25.347 --> 00:41:32.253
You're like, oh okay, hey, I knew you would like that, hey, what is your vibe?

00:41:32.353 --> 00:41:32.833
and do you eat?

00:41:32.853 --> 00:41:36.436
McDonald's, that's right, and they're a long point at Chick-fil-A.

00:41:38.541 --> 00:41:40.990
If you would like to accidentally run into them.

00:41:40.990 --> 00:41:42.315
Literally, we're either at like.

00:41:42.315 --> 00:41:43.099
Oh gosh, burton's Opal.

00:41:43.119 --> 00:41:44.621
Okay, oh, I like basil.

00:41:44.782 --> 00:41:49.190
Oh yeah, basil we really like to yeah that I would say as far as clients in restaurants.

00:41:49.190 --> 00:41:51.673
That's how big our breadth is.

00:41:51.673 --> 00:41:53.766
Yeah, Somewhere between McDonald's and Opal.

00:41:53.887 --> 00:41:54.268
Yeah.

00:41:54.327 --> 00:42:01.409
Okay, so what kind of clients are you looking for in the new year, as you grow and expand, because you know you're going to do those things.

00:42:01.409 --> 00:42:02.130
That's a good question.

00:42:04.221 --> 00:42:18.987
The answer is very subjective, but I would say just people who align with who we are as people, sure, who are fine not being so serious, correct Yep who understand that they do have a story to tell and understand that marketing is important.

00:42:18.987 --> 00:42:24.985
There's a lot of companies who don't necessarily see the value in it because it kind of feels like this intangible.

00:42:25.346 --> 00:42:26.987
Yeah, it's abstract, the elusive thing Very abstract.

00:42:27.007 --> 00:42:27.588
Very abstract.

00:42:27.768 --> 00:42:31.572
So we like people who get it, who know at least that much.

00:42:31.612 --> 00:42:32.472
That it has value.

00:42:32.472 --> 00:42:35.896
Teaching somebody value is not our favorite thing.

00:42:35.896 --> 00:42:42.561
Oh, it's hard Because there's a lot of people who don't want to spend money on marketing, yes, and so, like that conversation is the hardest, we're happy to have it.

00:42:42.561 --> 00:42:53.193
But like teaching the value, like we can give you the value for sure, but like if you come to us and you are dead set on not seeing the value, we probably aren't going to fully align anyway.

00:42:53.273 --> 00:42:56.335
Yeah, that's really important to us, like integrity, like all of those things.

00:42:56.335 --> 00:43:01.130
We are very selective with who we take.

00:43:01.130 --> 00:43:06.224
That's why I say we're like boutique style agency Sure, because we're very selective about who we work with which is funny.

00:43:06.445 --> 00:43:13.313
So we have found this niche right now that we are like loving and it is very much the construction industry.

00:43:13.313 --> 00:43:13.855
I love it.

00:43:13.855 --> 00:43:19.931
Um, it's, we wear the work boots like we show up in jeans or leggings and like we get the job done.

00:43:19.931 --> 00:43:21.396
It's so much fun.

00:43:21.436 --> 00:43:24.023
And again, that's one of the reasons it's called gritty gal pretty gal.

00:43:24.023 --> 00:43:25.485
Yeah, that's the kind of girls that we are.

00:43:25.585 --> 00:43:41.856
We are people who roll up our sleeves, who aren't scared to get dirty and get in there, get in a duck pond to take pictures like yeah, but where you just go to work, we literally walk in, whether it's like a home renovation or whatever it is, and we're like there's so much content here.

00:43:41.876 --> 00:43:42.559
There's so much story like.

00:43:42.559 --> 00:43:43.400
I love this all year there.

00:43:43.581 --> 00:43:48.880
Yeah, so like that for us is really soul filling to like those teams appreciate us there.

00:43:48.880 --> 00:43:49.943
So like that for us is really soul filling too.

00:43:49.943 --> 00:43:53.275
Like those teams appreciate us, we appreciate them back and we can see this huge global perspective for them that they can't.

00:43:53.275 --> 00:43:56.253
And then they love that too, Cause they're like I didn't even think about that.

00:43:56.333 --> 00:44:00.289
Yeah, I mean like we love that, that little light bulb that they see, they're like, oh, that's a good idea.

00:44:00.369 --> 00:44:04.144
Yeah, we were in a meeting the other day about pools and she was like what do you mean about pool maintenance?

00:44:04.144 --> 00:44:24.601
Like pollen season is coming yeah, and I'm like, oh my god, I have a pool people come every week, all the questions oh yeah, but like all those things that are more than just like a pretty little pool at the end, right, I'm like, and a chat gpt caption and the chat once or twice a year bullet points, with all the, with all the emojis all the emojis just rock my world.

00:44:24.661 --> 00:44:26.326
I'm like, oh here we go, yeah it, yeah.

00:44:26.326 --> 00:44:27.027
It's tough though.

00:44:27.510 --> 00:44:28.172
It's pretty funny, though.

00:44:28.172 --> 00:44:41.041
We have like moments that we had a conversation where we were talking to an older client Right, I mean, we're in the construction industry and he was like, says that he's on social, but he never sees his content and it wasn't our content, yet it was.

00:44:41.041 --> 00:44:43.248
This was an initial discovery conversation, sure.

00:44:43.248 --> 00:44:44.989
And we're like, oh, oh, what do you watch?

00:44:44.989 --> 00:44:46.552
And I was like, do you typically watch the videos?

00:44:46.552 --> 00:44:47.371
Do you watch the reels?

00:44:47.371 --> 00:44:48.273
And he's like, yeah, I love them.

00:44:48.273 --> 00:44:49.253
I was like, well, you don't have any.

00:44:49.773 --> 00:45:05.606
Yeah, so you actually aren't ever going to see yourself in that space because you are not participating a single video right so, and he was like oh, well, that would make sense until we had to sit down together but like and you don't, and and your last post was in January.

00:45:06.206 --> 00:45:06.407
Yeah.

00:45:06.407 --> 00:45:12.114
No, it's all about consistency and it's wild, but that's why we're all employed, which is great.

00:45:12.760 --> 00:45:19.690
But their lives move as fast as us too which was also one of my points, Like when you're in that, like they're so in it that everything happens so quickly.

00:45:19.690 --> 00:45:26.554
We could go to a site you know typically every other week and we'll see it change exponentially, Right.

00:45:26.554 --> 00:45:27.481
Like why didn't you call us?

00:45:27.481 --> 00:45:31.768
Yeah, Like our contract might be every other week, but like we're here to help.

00:45:31.768 --> 00:45:32.349
What do we miss?

00:45:32.349 --> 00:45:33.150
What did we miss?

00:45:33.150 --> 00:45:34.873
You know like, oh, we feel cheated.

00:45:35.561 --> 00:45:38.106
Yeah, we missed some of the time, because you're emotionally invested.

00:45:38.179 --> 00:45:42.382
But they're going so fast that the year flies for them just as much as it does for us.

00:45:42.463 --> 00:45:42.744
Right.

00:45:42.824 --> 00:45:43.885
Right, I get that.

00:45:43.885 --> 00:45:46.166
Yeah, when you're really good at your job, that happens.

00:45:46.166 --> 00:45:47.246
That's right Time flies.

00:45:47.987 --> 00:45:52.452
I love that you're highlighting industries that aren't necessarily getting the love Right, yeah.

00:45:52.452 --> 00:45:56.074
That you're making them cool, yeah, which I think is fun, yeah.

00:45:56.454 --> 00:45:58.516
Well, it's in both of our families, right, okay?

00:45:58.536 --> 00:45:58.976
Truly yeah.

00:45:59.117 --> 00:45:59.356
Okay.

00:46:01.523 --> 00:46:03.907
My dad's been in construction here.

00:46:03.907 --> 00:46:05.650
We like the roll up the sleeves.

00:46:05.710 --> 00:46:06.512
We like to get in there.

00:46:06.512 --> 00:46:08.675
Okay, yeah, we love it.

00:46:08.800 --> 00:46:13.317
So the key takeaway is they like to roll up their sleeves and they're going to get in there.

00:46:13.317 --> 00:46:14.139
We're going to get in there.

00:46:14.139 --> 00:46:18.411
They're going to get in the pond and be held by the ankle with the rock.

00:46:18.880 --> 00:46:25.690
We might be coming at their face, but they're not going to drop that camera we might be showing up in sneakers and ponytails, based on what your construction site is at.

00:46:25.690 --> 00:46:27.552
But we and ponytails based on what your construction site is that.

00:46:27.552 --> 00:46:28.833
But like we're gonna do it and we have a good time.

00:46:29.032 --> 00:46:31.713
But just to be clear, we are serious about what we do.

00:46:31.713 --> 00:46:39.324
I know, we, we, just you have to love what you do, so that translates to your customer yes, it does, so they buy from me, there you go that's.

00:46:39.324 --> 00:46:40.168
That's really.

00:46:40.168 --> 00:46:41.413
That's what it's about we do.

00:46:41.494 --> 00:46:44.282
I mean, we do laugh a lot, so it could be easily mistaken as whatever.

00:46:44.282 --> 00:46:52.512
But life is hard and so we have just decided to choose joy and let the funny stuff be funny, because some of this actually is ridiculous Absolutely.

00:46:52.512 --> 00:46:57.268
No but, like I, we don't get hung up on those things, we just laugh and we're like well, that was wild.

00:46:57.610 --> 00:46:59.143
And then you move on and then we move on.

00:46:59.143 --> 00:47:02.391
Yeah, you building these great relationships and rate great community.

00:47:02.619 --> 00:47:03.561
Having fun yeah.

00:47:03.920 --> 00:47:04.641
That's awesome.

00:47:04.641 --> 00:47:06.182
Well, you guys are awesome.

00:47:06.182 --> 00:47:09.266
I know we've talked for like an hour, but I could just keep talking to you forever.

00:47:09.266 --> 00:47:11.947
It's so easy because it's like we're having the best time ever.

00:47:11.947 --> 00:47:14.871
So, yeah, I love that.

00:47:14.871 --> 00:47:16.032
You're just like doing it all.

00:47:16.032 --> 00:47:20.454
You're being like these role models for your families and you're also, like you know, helping the community.

00:47:20.454 --> 00:47:21.896
It's just pretty awesome.

00:47:21.916 --> 00:47:22.777
Well, same back to you.

00:47:22.777 --> 00:47:28.811
Yeah really I was like, if anyone understands this as deeply as we do, like how are we ever going to explain this to you?

00:47:28.811 --> 00:47:29.753
You're in it too.

00:47:29.753 --> 00:47:32.467
I know we're probably somewhere holding hands shaking in a corner.

00:47:32.467 --> 00:47:32.907
Oh yeah.

00:47:32.929 --> 00:47:33.409
Are we okay.

00:47:33.409 --> 00:47:39.914
But I think it's important to highlight like sometimes all these solopreneurs or like teams feel like they're on an island on their own.

00:47:39.914 --> 00:47:46.387
But like we're, all, going through the same pains Absolutely, but it's so awesome, it's so worth it at the end of the day, yeah.

00:47:46.686 --> 00:47:49.070
It is nice to know that there are other people in the pond, though, for sure.

00:47:49.070 --> 00:47:51.432
Oh yeah, that validation of like.

00:47:51.773 --> 00:47:53.655
Oh yeah, Becca's hanging off the side of it.

00:47:53.894 --> 00:47:54.496
Oh, I love it.

00:47:54.496 --> 00:47:56.320
Yeah, I mean with my camera.

00:48:01.746 --> 00:48:02.106
You need.

00:48:02.106 --> 00:48:02.788
I want to check your.

00:48:02.807 --> 00:48:04.248
Instagram later and like have the hard.

00:48:04.248 --> 00:48:08.954
And I'm like, oh my gosh, how fun would it be when she gets mature enough that she can come in the truck and go to the job sites.

00:48:08.954 --> 00:48:10.215
And then she acts like a wacko.

00:48:10.215 --> 00:48:11.405
And I'm like, well, that's never going to happen.

00:48:11.405 --> 00:48:16.449
Like my one dream of bringing my boxer puppy to job sites with us.

00:48:16.469 --> 00:48:17.793
Your boxer puppy is so cute yeah.

00:48:17.980 --> 00:48:21.983
She's so cute, she's so nice and sweet, but she is naughty.

00:48:21.983 --> 00:48:24.465
Well, she's little I know, but you know.

00:48:24.766 --> 00:48:25.588
Yeah.

00:48:26.268 --> 00:48:26.969
Thank you, stephanie.

00:48:26.969 --> 00:48:27.869
This was so fun.

00:48:27.869 --> 00:48:29.152
I want to put her in the truck.

00:48:29.152 --> 00:48:31.255
Yes, you're going to come on ours next, oh.

00:48:31.375 --> 00:48:33.958
I'm coming, I'm excited, and then we'll pop out the wine for that one.

00:48:33.958 --> 00:48:37.266
Oh, amen to that, and the sesame oil, and we'll bring Mike because we miss Mike.

00:48:37.840 --> 00:48:39.001
Do you have any food allergies?

00:48:39.001 --> 00:48:40.764
We need to be concerned about?

00:48:41.125 --> 00:48:41.925
No, please don.

00:48:42.206 --> 00:48:44.128
I actually don't love beets either.

00:48:44.128 --> 00:48:45.451
I think you're in good company.

00:48:45.451 --> 00:48:48.835
I don't like sour cream for whatever reason, I'm not the biggest fan of sour cream.

00:48:48.980 --> 00:48:50.065
But otherwise I'm good to go.

00:48:50.340 --> 00:48:52.304
We won't take you to a beet sour cream restaurant.

00:48:52.304 --> 00:48:53.246
Perfect Done.

00:48:53.246 --> 00:48:55.512
I love it Easy enough All right guys.

00:48:56.300 --> 00:48:57.706
Thank you for tuning in everyone.

00:48:57.706 --> 00:49:01.023
Obviously, these are my friends and we've had an absolute blast, so I'm sure.

00:49:01.023 --> 00:49:07.594
But before we leave we need to do that due diligence of thanking our incredible sponsors.

00:49:07.594 --> 00:49:08.454
What's up there, buddy?

00:49:08.454 --> 00:49:16.318
Charleston Radio Group Studios Jerry Feels Good, of course, the DJ at the front of the beats and the American Marketing Association.

00:49:16.318 --> 00:49:19.505
We need to get you guys to some AMA events with me, I know we would love that.

00:49:19.626 --> 00:49:20.809
Yeah, I would love to have y'all.

00:49:20.809 --> 00:49:21.389
We would love an event.

00:49:21.650 --> 00:49:35.786
Yeah, all right, guys, until next time.

00:49:35.786 --> 00:49:36.947
Thank you for being with us.

00:49:36.947 --> 00:49:38.429
Charleston Ladies, let's say bye, bye.