Feb. 15, 2024

Lumberjacks, Peeing in a Jumpsuit & the 2024 Super Bowl

Lumberjacks, Peeing in a Jumpsuit & the 2024 Super Bowl
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Season 1

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Did you know the average 2024 Super Bowl commercial, at 30 seconds of airtime, cost $7 million? Of course, we all watched the Super Bowl last Sunday, but as marketing professionals, we get into the nitty-gritty of it. From Dove ads to Disney - Jenny & Raebecca breakdown emotional connection, statistics, trends and what it means to be on rollerskates if you’re Usher.

For more mayhem, be sure to follow us:

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And don't forget to leave us a 5 star review! Or message us to deep dive into your topic or just give us feedback!

Hosted by @raebecca.miller and @jennyfromthe843

00:04 - Vacation Anxiety and Online Dating

12:33 - The Pregnant Picture and Car Dilemma

16:19 - Superbowl Ads and Personal Thoughts

29:34 - Emotional Marketing and Super Bowl Recap

WEBVTT

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Welcome back everybody, we're here.

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We are, we're back together.

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Episode five Right, you look tan, I am tan and for once it's not fake.

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Well, and you have the perfect Barbie ponytail.

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It's really giving me a vibe and I'm rocking my new Jamaica sweatshirt.

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I'm such a tourist.

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I love it though.

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Yes, we just we just got back from five days in Montego Bay for our 10 year wedding anniversary and it was pretty.

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It was pretty amazing.

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Yeah, 10 years, but it was.

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You know I love being on vacation, but we were there for like, yeah, like Wednesday through Sunday.

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So I feel like and I don't know if I'm the only one who's like this I get severe travel anxiety.

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Oh yeah, no, no, no, like I'm a mom thing, it's the mom thing.

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That's what I was about to say.

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So my mother came in town to watch my daughter and it's like I'm making all the food.

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I'm right now like what days need to go where, what she needs to take to school water bottle, lunchbox list, the five things that she eats for dinner.

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It stresses me out and so like I feel like when I get on vacation, like it takes me like a full day to like drop it back down to neutral.

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Am I the only one like this?

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Well, is it just the mom like getting ready, or is it like I have a fear of flying without my kids, like I don't actually like to be very far?

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I have this like radius, this internal, like I like to be within a five mile radius of them at all times.

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Yes, yes.

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Yes, also freaks me out.

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Yes, 100 percent.

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So I'm a freak about that.

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Actually, we went with one of my best friends who is would get our daughter if something happened to us, and so I insisted on us flying separate airlines.

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True story.

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I believe this about you.

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But when you said, when I realized who was with you, I was like, oh my god, you just took your emergency contact on vacation with you.

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No, I, 100 percent.

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I was like no, no, no.

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She was like oh, like what?

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What flight are you booking?

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I'm like it doesn't matter because we're not flying on the same one.

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She thought I was like joking and I was not, because I'm just such like.

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I'm a person.

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This is classic, jenny.

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I know you hope for the best plan for the worst.

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You do definitely like when I think, ok, like I'm going to rabbit hole, like I'm like Jenny's already been digging down the hole like to the tune of like I met with our like estate planner like you

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did 100 percent, like the week before we left, and I'm like Jessica, which, by the way, shout out if you need any estate planning or realist, jessica at icon law and Park West is the best.

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Yeah, good to know, right, but yeah, I'm like Jessica, we've got to get all this buttoned up and to whoever needs to go to before I fly out, she's like Jenny, you are young and you don't need to worry about this.

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I'm like, but I do, I do worry about it.

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So, yeah, so absolutely, I totally get it.

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This is the most lame vacation talk ever.

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Listen.

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But you have a TN and a Barbie ponytail and life is good.

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So life was good.

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Yeah, and I'm like feeling the Jamaica vibe still, which, yeah, it's like no worries man, it's just like you know, whatever you ask for, whatever you want, there's like no worries man, no worries, and I'm like I need to go to Montego Bay.

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You 100 percent do which.

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I shout out to the Hello Agency Beth Trito Sims planning yet another fabulous vacation for us and our family.

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So yeah, if you need a vacation planer, yeah, what's new in Rebecca land?

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Oh my god, I do things with your way.

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I joined hinge.

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Stop.

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I think I have to.

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I'm going to need you to come closer to the mic.

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So we are not together today, which is different for us, because we're usually like in each other's faces, touching each other, laughing, letting you know, just being who we are, and so this is a little different from us.

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So just you know.

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I know you need me to be closer to the mic.

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You sound like a phone sex operator.

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It's the hinge thing.

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I am telling you right now I'm going to have to quit because I'm like 18 hours in and I'm pretty sure I'm going to get tucked into a suitcase.

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Oh my gosh, I feel like I'm going to need this one.

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I need to see your profile.

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I need to.

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I want to look with you.

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There's nothing to see, okay.

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Because on a rough marriage day, like I need to know, like this is what you're working with, I got you.

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Okay, okay, I'm excited, I'm excited, I got you.

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I mean people that I what's the weirdest thing so far.

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Oh god, some, just some of the photos.

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The use of the English language is pretty rough for me.

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Okay, it was an English major and a marketing major in college and so like that, just tough, like you don't have to be perfect, but like this is, this is well outside of that.

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Okay.

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Is it like a the use of the English language or like a punctuation thing?

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No, no, no, it's the use, it's not okay.

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Like we're missing punctuation.

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Okay, the red flags, like I just want a woman who will cook for me and take care of me.

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I'm like blessed.

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You really just said that like that's.

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I got a message from like a 19 year old.

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I don't feel I mean 19 is way too young, but I mean I feel like to get back out there like young might not be a bad idea 19 is too young 19 is way too young.

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Just to be clear, like I'm not, no.

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I think like 35, 33, maybe, okay, I don't, maybe, maybe not, maybe I'm wrong.

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I definitely don't think like 65.

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So that's also no, I don't think you should have a picture in your mom's house.

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Actually that, yeah, that that goes for younger and older.

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Yeah, I just think yeah okay, I feel like we need to do an entire episode.

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Just further, because I also here's the other thing that's really that has me shook.

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I am not perfect at technology, but like, if you put me in a social space, it's kind of like giving me any product that Apple makes, like I can pretty much navigate it to some degree.

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I do not understand this app at all and the fact that it's like male friendly and they all get it because they're clearly.

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I mean, I woke up today to like 119 things and I don't know what to do Other than just delete it.

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Nope, because you open it and you're like you are a little number.

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Nope, nope, it's just shark infested waters.

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Okay, well, I mean, I feel like it was like that when I was dating click it might not be for me.

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I may actually just decide to be like reclusive, like you may have to go through, like you to get to me, like they may have to like that you might be like my sponsor.

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Oh my gosh, I would be so good at that, because I am so, you, I'm so, I'm so tough on people, I'm pretty sure they're gonna actually have to listen to the podcast and reach out to you directly, and then they're gonna have to be vetted, because I'm just gonna live in my house with my dog and cat and I don't.

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Just be clear there's nothing wrong with that, like there's nothing wrong with that, but I like that.

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Well, I mean, yeah, I'm telling you I think we need to just reevaluate your type, like I think we need to.

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You know, I'm team lumberjack for you.

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Flannel wearing beard May or may not have an axe in his truck, because he drives a truck.

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Absolutely, harry, probably just burly like a burly guy.

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Yeah quiet.

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Good listener, totally Good listener, totally even yes.

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We're on the you need like.

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You need like a Nate, because Nate's so like mellow, and just lets me be my Ridiculous self.

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That's what I was just gonna say.

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I really, but I also can't like fit into a box anymore because they try that.

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So it has to be like somebody who's completely like well, that just is who she is.

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Yes, actually, it's funny you say that.

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I just thought of a story yesterday.

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So, nate, now we're sitting at lunch at we flew from Montego Bay to Miami and I love people watching in the airport.

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It's like my jam.

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So everywhere we like go to sit, like if we go to a restaurant, like always face like out, yeah, and make him sit with his back because, like I want to watch everybody walk it by, but like, so I see all these girls and they're like airport chic is what I call it.

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Okay, you know, like they just look good.

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I mean the hair Girl.

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Let me take something.

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I had the clothes that I flew down there in on.

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I was not smelling my best.

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I'd been eating and drinking non-stop for five days, just you know.

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And so I asked Nate yesterday.

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I said Does it bother you that I'm not airport chic?

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He's like, what the hell does that mean?

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And I was like, well, you know, like these, these girls they come in with like these one-piece jumpsuits, which I also don't understand.

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That the airport's.

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How the hell are you peeing?

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It's.

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Listen.

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I have lived a jumpsuit life because I worked for Michael Kors for a decade.

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I had to do it twice Pregnant.

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I was like y'all, if you barge into this bathroom and this is on you, because I am eight months pregnant and there's nothing cute about this, unless the whole thing it's just you and your thoughts.

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When you get in the bathroom and you're in a jumpsuit, you're sitting there Just like everything hanging, it's just not.

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And again, can you imagine even that in an airplane bathroom?

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Like, are you looking right now?

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So anyway, so like.

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And then the crop tops and these like short sorts, which also grosses me out.

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I'm like your naked butt is sitting on that seat that everybody has sat on all day long.

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It just grosses me out.

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And they say answer was no, like I love you just the way you are, and like I know I mean.

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Happy anniversary to you.

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Oh right, yeah, I mean, listen, we're married and we want to kill each other sometimes, but for the no but I like love that he meant it.

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I think that's the.

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Totally meant it, yeah, yeah.

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And I know him well enough to know he, like, really meant that.

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Totally, yeah.

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So, and that's that's.

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That's that's where it's at, lumberjack or not?

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That's where it's at for you.

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I love that it's not unhinged, so I'm probably gonna have to delete it.

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No, I feel like we need to look into.

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Like you know, I'm old school with the dating like I think you just need to like Go to events where it's kind of you know, it's natural and organic.

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Yeah, but the Charleston boys are like that, like golf, polo, yes, boy.

00:11:18.052 --> 00:11:20.519
So like what event am I gonna go to like?

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Is there like a log rolling contest or something?

00:11:24.090 --> 00:11:26.634
Actually I have been to one in Charleston.

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Thank you very much.

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At the Ladsden County fairgrounds Perfect.

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I guess, so yeah.

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I got you girl Next October, this.

00:11:33.854 --> 00:11:38.096
Well, yeah, this October We'll go to the fair, to the log rolling contest.

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Yes, perfect.

00:11:40.772 --> 00:11:47.384
I just need somebody who's 100 covenant in themselves, and it can apply that to me being myself as well.

00:11:47.750 --> 00:11:50.158
I love that and we can't be in the same weight class.

00:11:50.158 --> 00:11:56.640
Listen, sister Nate's on a journey right now and he has lost a lot of.

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Well, he said he's not trying to lose weight.

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Okay, he's just he's changed the way he's exercising and eating, which I'm very happy for him as I'm very, you know, conscious of his health.

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But he's not a big guy and I am not a small girl and so you know I'm like, I'm tall, you know anyway, I'm a few inches shorter than him but when I put on a heel, definitely definitely taller, and so, yeah, I agree with you, I like a man to have some meat on him, because, yeah, I don't like feeling like I could.

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There is this one picture.

00:12:34.298 --> 00:12:36.043
Okay, I've got to tell you the story real quick.

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So when I was pregnant, you know I just refuse to get maternity pictures, because why the hell anybody would ever do that is beyond to me.

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We should say we're.

00:12:45.633 --> 00:12:48.759
We have shared this off the record, but I'll share it briefly here.

00:12:48.759 --> 00:12:58.499
Like pregnancy, I know that some of you feel so beautiful and you guys just glow, we sweat and it's not amazing.

00:12:58.619 --> 00:13:02.259
Oh, I was the ugliest human being.

00:13:02.259 --> 00:13:06.513
I looked like shrek With blonde hair.

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It was bad.

00:13:07.837 --> 00:13:09.604
It was so bad.

00:13:09.604 --> 00:13:11.149
I was fat everywhere.

00:13:11.149 --> 00:13:18.534
I gains like 85 pounds because I ate red velvet cake and blueberry muffins every day, because that's all I wanted to eat.

00:13:18.897 --> 00:13:21.092
I started what is?

00:13:21.193 --> 00:13:22.865
oh, yeah, you see, I hadn't had any meat.

00:13:22.966 --> 00:13:29.081
In like 20 years I started eating meat and I like I was easily 65 pounds more than I am today.

00:13:29.121 --> 00:13:31.475
It was oh honey, it was rough, so anyways.

00:13:31.475 --> 00:13:39.294
So we, everybody was like no, like you need to take a couple of pictures so you can document this again, so anyway.

00:13:39.294 --> 00:13:53.003
So we went over to my dad's house and I had it was right after one of my baby showers and I had this like striped dress on which, if you were 85 pounds heavier, do not wear horizontal stripes, I do not recommend.

00:13:53.003 --> 00:13:56.576
So we took this picture and one of the poses was my dad.

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My dad was like why don't you sit on Nate's lap?

00:14:02.429 --> 00:14:04.836
I'm gonna pee my pants.

00:14:04.936 --> 00:14:07.121
I've got a text, you the picture right now, just for like.

00:14:07.121 --> 00:14:09.066
Can we put it on the mark?

00:14:09.066 --> 00:14:32.629
We in mayhem, I'm really gay and because Rebecca like and it was one of those things like I didn't know how bad it was until like like I'm looking for right now on my phone, I didn't know how bad it was until like I wasn't pregnant anymore and I was like, oh my god, I look like I have like WWE'd on my husband and like about to snap his freaking femur in half.

00:14:33.312 --> 00:14:35.677
You don't understand, like I know I do, though.

00:14:35.677 --> 00:14:36.299
So do you know?

00:14:36.299 --> 00:14:37.802
That's why I drive a sequoia.

00:14:37.802 --> 00:14:43.857
Oh yeah, because you're a bit, because I, I like, literally, I was driving a forerunner.

00:14:43.857 --> 00:14:45.409
It was beautiful, it was amazing.

00:14:45.409 --> 00:14:49.754
Uh, my ex-husband hated that.

00:14:49.754 --> 00:15:01.654
I actually turned it in, but let me, I just hit a wall in life and I was like I am too fat for this vehicle and I literally drove it to a car max and I said walked in and they were like, can we help you?

00:15:01.654 --> 00:15:04.582
I said, yes, I'm too fat for my car.

00:15:04.582 --> 00:15:07.994
Oh man, and this is a true story.

00:15:07.994 --> 00:15:14.966
And then man was laughing and he was like ma'am and I said, sir, look at me, like I.

00:15:14.966 --> 00:15:18.600
He was like well, you know, like, basically, where are you at?

00:15:18.600 --> 00:15:19.684
Like we have three kids.

00:15:19.684 --> 00:15:25.033
I was like I'm at the end and I don't care, I look like an idiot in this truck.

00:15:25.033 --> 00:15:29.755
So he put me in the black sequoia and I drove it off the law and yeah, that was that.

00:15:30.807 --> 00:15:32.533
Some people were less than thrilled with that decision.

00:15:32.533 --> 00:15:35.822
Like the common sense part is like oh, you can't make a decision like that.

00:15:35.822 --> 00:15:37.750
But I actually can assure you that you can.

00:15:37.750 --> 00:15:41.654
I did it nine years ago and I love that sequoia.

00:15:41.654 --> 00:15:44.188
It's a great truck, knock on wood.

00:15:44.188 --> 00:15:45.591
But I was.

00:15:45.591 --> 00:15:49.078
I just could not fit that for runner.

00:15:49.078 --> 00:15:50.909
I looked like a sausage driver.

00:15:50.909 --> 00:15:53.672
Oh my gosh.

00:15:55.967 --> 00:15:57.586
But yeah, I'm seriously about it, but it's.

00:15:57.586 --> 00:16:02.629
This picture is one of those things that people are like oh, I'm sure it wasn't as bad as you thought.

00:16:02.629 --> 00:16:03.967
Like I'm sure you would do.

00:16:03.967 --> 00:16:16.129
And then I show them the picture and they they're so careful because they don't want to make me feel bad about myself and I'm like I'm texting to you right now Cause I'm gonna put it up on the market.

00:16:16.129 --> 00:16:17.273
You totally can put it up.

00:16:17.273 --> 00:16:19.865
Yeah, I mean it's so bad.

00:16:19.865 --> 00:16:23.375
Did you like my little things from yesterday about the Superbowl?

00:16:23.375 --> 00:16:24.988
I put up like the Taylor.

00:16:24.988 --> 00:16:26.812
I put up like little memes.

00:16:26.812 --> 00:16:30.447
Yes, Everybody's such a hater, God oh.

00:16:30.447 --> 00:16:34.725
I know, but I thought it was funny about like our tech guy and then Brock Purdy walking in.

00:16:35.106 --> 00:16:36.331
He said that was a little guy.

00:16:36.431 --> 00:16:37.475
He was hysterical.

00:16:37.475 --> 00:16:39.211
I was like oh, here comes our tech guy.

00:16:39.230 --> 00:16:41.768
Yeah, our poor tech guys.

00:16:41.768 --> 00:16:52.174
My husband, nate, and he gave up on this last night trying to help Rebecca, and I record two mics with one computer, so shout out to my husband for managing that too.

00:16:52.945 --> 00:16:54.448
And allowing me to make memes about it.

00:16:54.448 --> 00:16:55.631
Like Nate we really appreciate you.

00:16:55.652 --> 00:16:56.193
He's a good sport.

00:16:56.193 --> 00:16:56.934
He's a good sport.

00:16:57.644 --> 00:17:00.552
He's also sometimes our driver our driver.

00:17:00.614 --> 00:17:03.067
Yes, he's very, he's very multifaceted.

00:17:03.267 --> 00:17:04.667
I'm very very lucky, very protective.

00:17:05.068 --> 00:17:08.311
Yeah, you really are, I know I am, I am.

00:17:08.311 --> 00:17:09.814
Everybody loves Nate.

00:17:10.233 --> 00:17:11.015
No, he's great.

00:17:11.015 --> 00:17:14.499
Okay, so Superbowl, yes, let's chat.

00:17:15.960 --> 00:17:20.273
Okay, so Rebecca and I purposefully watch a Superbowl separately.

00:17:20.273 --> 00:17:28.432
We also I refuse to have any notes or conversations with her about the Superbowl, because I wanted this to be live and real, because that's who we are.

00:17:29.825 --> 00:17:35.442
So from a marketing perspective, the Superbowl is like, literally, the Superbowl of marketing.

00:17:35.481 --> 00:17:36.104
It's the Grammys.

00:17:36.104 --> 00:17:38.390
I mean, it is the Grammys of marketing.

00:17:38.390 --> 00:17:42.428
Yeah, yes, so average ad spend.

00:17:42.428 --> 00:17:44.412
I had to do a little research, oh, yes.

00:17:44.412 --> 00:17:47.657
I did not do this See, this is why you have your video.

00:17:47.657 --> 00:17:56.157
Yes, so 2024 ad slot, $7 million for 30 seconds of ad time.

00:17:58.851 --> 00:18:03.063
Oh, my God, right, 30 seconds.

00:18:03.063 --> 00:18:03.704
I'm writing this down, yeah, yeah.

00:18:05.590 --> 00:18:10.365
And I was anxious to see how it played out, given that they went into overtime, because that was a question I had.

00:18:10.365 --> 00:18:17.117
I was like well, I wonder if the commercials obviously are allocated for the regular game.

00:18:17.117 --> 00:18:19.751
So what happens afterward to the ad time?

00:18:19.751 --> 00:18:28.650
And if you notice the kind of the it was after, you know, after they went into overtime, the commercials got worse.

00:18:28.650 --> 00:18:29.653
Did you notice this?

00:18:30.346 --> 00:18:32.672
Well, and I noticed who got a repeat spot.

00:18:32.853 --> 00:18:37.375
Yes, which I took some tick marks of that which I found very interesting.

00:18:37.375 --> 00:18:43.615
Oh, okay, Do you notice that, Tim, you had four ads which I find very shocking?

00:18:44.565 --> 00:18:45.509
I did not notice that.

00:18:45.789 --> 00:18:50.071
Yes, I was like I was in it to win it last night with this like research on the Super Bowl.

00:18:50.673 --> 00:18:51.655
I know, I know.

00:18:52.708 --> 00:18:54.704
I know Nate was like unpacking his suitcase and doing laundry.

00:18:54.704 --> 00:18:56.049
I'm like I don't have time for that tonight.

00:18:56.049 --> 00:18:58.310
Unless we were real.

00:18:58.310 --> 00:19:03.366
I won't do that for another six weeks because I usually just keep my suitcase packed for the next time I go on a trip.

00:19:03.587 --> 00:19:07.113
He wasn't unpacking yours, he was just unpacking it, no no, we're married.

00:19:07.153 --> 00:19:08.055
Every man for himself.

00:19:08.055 --> 00:19:08.776
Yeah, do you?

00:19:08.875 --> 00:19:09.877
leave your suitcase.

00:19:10.638 --> 00:19:14.243
I do Like oh my God, I know it drives him insane.

00:19:14.263 --> 00:19:20.135
Oh my God, I am actually shook because of who are.

00:19:20.135 --> 00:19:22.006
As a person, Do you know?

00:19:22.006 --> 00:19:24.334
I almost borderline like started timer.

00:19:24.334 --> 00:19:27.954
Like when I walk in the door I'm like how fast can I get this done?

00:19:27.954 --> 00:19:29.470
I will not wake up.

00:19:29.470 --> 00:19:31.010
I don't care if I stay up till 4am.

00:19:31.010 --> 00:19:33.893
I will not wake up the next morning and see a suitcase.

00:19:34.233 --> 00:19:35.670
Oh no, I like blackout.

00:19:35.670 --> 00:19:37.808
It drives him crazy that I'm like this.

00:19:37.808 --> 00:19:39.050
I'm like I'll just live out of it.

00:19:39.050 --> 00:19:41.695
I'm shook, I know, I know.

00:19:41.695 --> 00:19:43.619
I know I like to keep people on their toes.

00:19:43.619 --> 00:19:45.904
I'm like I'm not gonna say so yeah, Super Bowl.

00:19:45.904 --> 00:19:51.789
So yeah, four ads from Timmy which I found interesting yeah, so talk to me about your faith.

00:19:51.789 --> 00:19:52.693
Your faith ads.

00:19:53.326 --> 00:19:54.509
No, you always make me go first.

00:19:54.509 --> 00:19:55.872
In this time I'm gonna have to go first.

00:19:55.872 --> 00:19:59.295
Oh, okay, all right, so I had just do one.

00:19:59.295 --> 00:20:01.330
Do your let's unpack one.

00:20:02.005 --> 00:20:06.171
Dove hands down my favorite, the girls in sports.

00:20:06.171 --> 00:20:09.470
Yes, that one actually brought me to tears.

00:20:09.470 --> 00:20:10.413
It did me too.

00:20:10.413 --> 00:20:11.435
I've already saved it.

00:20:11.435 --> 00:20:14.011
I want us to share it on our social in case people haven't seen it.

00:20:15.145 --> 00:20:16.134
Hands down early on.

00:20:16.134 --> 00:20:17.909
It was like early play.

00:20:18.029 --> 00:20:24.096
Yep yes, and I was like genius, and they always come through with good ads.

00:20:24.096 --> 00:20:30.189
I feel like I don't know if you ever saw the dove ad, where it was like the girls feeling and trying to guess their moms.

00:20:30.189 --> 00:20:31.031
Oh, yeah, yeah.

00:20:32.486 --> 00:20:43.351
So they just always come through with just the best ads, so yeah that was even like the body shapes and all of that and like skin colors, like I think they were really one of the first ones to break through those conversations and have it just be really real.

00:20:43.351 --> 00:20:50.184
But that was it with like by age 14, like the majority of girls stop playing sports.

00:20:50.184 --> 00:20:51.429
God, that broke my heart.

00:20:51.609 --> 00:20:51.871
I know.

00:20:51.871 --> 00:20:56.453
So that was that was one of my MVPs what you got.

00:20:57.035 --> 00:21:00.310
Okay, well, you know I want to talk about 16, but we'll go there.

00:21:00.310 --> 00:21:06.256
The AI commercial for co-pilot Yep had me.

00:21:06.256 --> 00:21:08.190
I mean it was good.

00:21:09.224 --> 00:21:21.115
Really drew me in when they were like they say I will never get a start of that, one was going to speak to you, make a movie that I'm too young to change the world or I'm too old to learn something.

00:21:21.115 --> 00:21:22.917
Oh yeah, I got cheers in my eyes.

00:21:22.917 --> 00:21:24.306
Yeah, like I.

00:21:24.306 --> 00:21:24.686
And then they were.

00:21:24.686 --> 00:21:36.247
I actually have a friend who is really skilled at AI and is also a book writer and an illustrator, so he and I had coffee the other day and he was showing me some of the AI illustration and you got to see it in.

00:21:36.247 --> 00:21:38.151
You know, two seconds in that ad.

00:21:38.151 --> 00:21:44.184
But it is stunning that co-pilot and of course you know the name is like pilot, co-pilot.

00:21:44.465 --> 00:21:48.288
So of course you got my attention for a second here, but yes, I thought that was amazing.

00:21:48.588 --> 00:21:49.230
That was a good one.

00:21:49.230 --> 00:21:50.872
Let's get one.

00:21:50.872 --> 00:21:52.458
Are we still going?

00:21:52.458 --> 00:21:54.625
Yes, I had several.

00:21:54.625 --> 00:21:59.220
I Love, I love the Duncan one.

00:22:00.001 --> 00:22:03.423
Yeah, I mean yes, like a Matt Damon.

00:22:03.785 --> 00:22:07.203
Yes, it was one of those commercials I made every like body like be quiet in the house.

00:22:07.203 --> 00:22:09.694
I'm like I need to watch this and like hear what they're saying.

00:22:10.276 --> 00:22:11.218
Oh, pilot called me in.

00:22:11.218 --> 00:22:14.144
I had to run out here to get her a nice large like you have to.

00:22:14.144 --> 00:22:15.647
She doesn't even know who any of these people are.

00:22:15.647 --> 00:22:18.845
It was that girl is so pretty.

00:22:18.845 --> 00:22:20.691
I'm like that's Jennifer Lopez.

00:22:20.734 --> 00:22:22.541
I'm like Shayla amazing.

00:22:22.943 --> 00:22:24.409
Yes, who are these boys?

00:22:24.409 --> 00:22:25.855
Are they sports players?

00:22:26.096 --> 00:22:29.442
I'm like, oh my god, and his accent, just the whole thing tripped me out.

00:22:29.442 --> 00:22:31.627
So I thought that was, that was one of my faves.

00:22:32.517 --> 00:22:34.175
All right, I One.

00:22:34.175 --> 00:22:35.358
That shook me in.

00:22:35.358 --> 00:22:37.724
We could probably unpack this for days.

00:22:37.724 --> 00:22:45.425
There's one more I definitely want to get to the Disney plus commercial, because Disney plus is absolutely known.

00:22:45.425 --> 00:23:02.602
Or Disney for their illustrative Like these really intense, like concepts, right, whether it's like Disney princess, or now they've evolved, or like Wakanda, or whatever it is like For them to go on and basically just make it type Mm-hmm and have it be.

00:23:02.602 --> 00:23:03.084
I saw.

00:23:03.084 --> 00:23:06.239
You know who's the fairest of them all?

00:23:06.239 --> 00:23:09.866
The walk, walk, the Wakanda forever to infinity and beyond.

00:23:09.866 --> 00:23:13.653
Just keep swimming, but then for it to end with, are you ready for it?

00:23:13.653 --> 00:23:22.222
Yeah, the Taylor Swift thing gave me chills because I actually do not know what we're getting ready for, but let me tell you right now that was alluding to something big.

00:23:22.644 --> 00:23:23.186
Yeah, it was.

00:23:23.186 --> 00:23:30.035
It was a beautiful, simple add, it was, it was, it was great and it made you stop and read, you know.

00:23:30.276 --> 00:23:35.194
And I was wondering who's gonna pull Taylor in for it to be Disney for it to be are you ready for it?

00:23:35.194 --> 00:23:43.519
I just for them to have the capacity to do something that's a visually so stunning and for them to go the black and white type.

00:23:44.039 --> 00:23:44.500
Mm-hmm.

00:23:45.041 --> 00:23:47.626
I just I think we're gonna see that be a trend also.

00:23:47.626 --> 00:23:49.640
Just in general, I like I loved it.

00:23:50.041 --> 00:23:51.287
Well, I'm here for like this.

00:23:51.287 --> 00:23:57.984
I was gonna say I'm here for simplicity, like I think that it's just so overwhelming to people to have to do all these things.

00:23:57.984 --> 00:24:02.930
If you saw, was it gritty gal yesterday About the reels thing.

00:24:02.930 --> 00:24:11.789
Yes, just, you know about, like how you know, maybe there might be on their way out and just taking it back to simple carousel and static posting.

00:24:11.789 --> 00:24:14.220
So, yeah, I'm here for, I'm here for simple.

00:24:14.820 --> 00:24:26.960
Well, and I watched another one this morning where she was saying like your reels can be you Speaking, which we know we encourage business owners to do this, but, like everything doesn't have to be to music, it's videos and people.

00:24:26.960 --> 00:24:30.775
She was talking again about how much people are craving connectivity.

00:24:31.416 --> 00:24:40.165
And we have talked about this a few times, but that trend, her point, was this the algorithm has not changed.

00:24:40.165 --> 00:24:47.599
We have changed as consumers, which makes so much sense to me when I think about it, because we've come through Two COVID years.

00:24:47.599 --> 00:24:51.015
Then we had this year where entertainment wasn't everything.

00:24:51.015 --> 00:24:52.803
We kind of had to redefine ourselves.

00:24:52.803 --> 00:24:56.403
And now we're back and we're saying like, okay, now we have all these options.

00:24:56.403 --> 00:24:59.450
And then we have this other sort of Abstract thing called AI.

00:24:59.450 --> 00:25:06.775
People are going to demand to feel connection and authenticity and that is not going to change this year.

00:25:06.775 --> 00:25:09.452
You have got to be able to provide that.

00:25:09.452 --> 00:25:09.775
Yeah, I agree.

00:25:10.474 --> 00:25:12.643
Yeah, I agree hard of like.

00:25:12.663 --> 00:25:13.827
Yeah, we said this in actually in gritty gal.

00:25:13.827 --> 00:25:21.171
When you met the team, it said one of our quotes was authenticity over aesthetic and I am.

00:25:21.191 --> 00:25:22.355
That is the hill, I would die on this year.

00:25:22.355 --> 00:25:27.147
Well, and saying just in again, kind of thinking about Just going back to that dove ad.

00:25:27.147 --> 00:25:36.810
It's so simple, it was so simple, yet such a beautiful, impactful story, and I think that's what simple does.

00:25:36.810 --> 00:25:50.425
It allows you to relate and Kind of pull at the heart strings kind of thing, and which, to me a lot, is a lot more impactful than somebody dancing or yeah, it was a statistic.

00:25:50.445 --> 00:26:07.333
So for me, that statistic Wasn't something I was aware of, mm-hmm, and so that, like they told you something that you didn't know and that Something wasn't emotional, right, it was just a black and white fact and then they created an emotion around it.

00:26:07.333 --> 00:26:13.550
Because once you have Awareness about some of this stuff, how could you not be shook, right, yeah?

00:26:13.570 --> 00:26:14.755
no, I agree, the timing on it was perfection.

00:26:14.755 --> 00:26:18.310
I thought the way they they had enough build up the song choice was amazing.

00:26:18.310 --> 00:26:24.105
Just the little girls falling and just oh.

00:26:24.105 --> 00:26:27.532
It was just like I said, that was my MVP for the night, I think.

00:26:28.233 --> 00:26:31.867
I loved it Any other one.

00:26:33.377 --> 00:26:37.413
Oh god, I loved the Uber eats one.

00:26:37.413 --> 00:26:50.292
Oh yeah, with the Janice and a David swimmer, and then the Beckham's and jelly roll, where he forgets his face is tattooed About how you have to, for you know, give something up like forget something to remember.

00:26:50.292 --> 00:26:51.095
The Uber eats delivers all these things.

00:26:51.095 --> 00:26:52.682
I thought that was really in that ad.

00:26:52.682 --> 00:26:56.936
I mean that could not have been cheap to get all those actors involved.

00:26:56.936 --> 00:26:57.459
So I liked that.

00:26:57.459 --> 00:26:58.323
Had some funny Instagram things.

00:26:58.343 --> 00:27:13.559
Last night, too, there was one at the very end of the night where they used Taylor and Travis and they were like Our legal counsel, asking us if we have permission for this, and then us being like Do you, um, did you have any more?

00:27:13.559 --> 00:27:14.161
You know what?

00:27:14.161 --> 00:27:15.963
Um, I'm not saying, it was the best commercial.

00:27:15.983 --> 00:27:27.474
I love the Budweiser commercials Hands down the best one for me was a few years ago, when they did the stand by me song and they had stopped the thing and they started using it for water.

00:27:27.474 --> 00:27:41.999
That really like made me tear up, I mean I just have this like it's an American institution and so I'm like that happens behind the scenes shook me, but when they were talking about.

00:27:42.038 --> 00:27:48.257
Like the commercial is basically the making of the commercial in some ways, and they were talking about what it meant.

00:27:48.257 --> 00:27:54.631
So the Clydesdales basically represent what they were saying was American culture and this idea of quality and resilience and determination.

00:27:54.631 --> 00:28:07.311
And then I didn't realize that the Clydesdales had been in 45 Super Bowl commercials Wow, which I know.

00:28:07.311 --> 00:28:19.519
So I just took notes on it because I think people don't realize, from a marketing perspective, how thought out and how deep, whether it's colors or your marketing voice.

00:28:19.519 --> 00:28:21.744
We know this from Gritty Gal and from marketing in mayhem.

00:28:21.744 --> 00:28:26.016
We actually put a lot of time and money into determining what those were.

00:28:26.016 --> 00:28:34.750
It could be something that represents you, like the Clyde style, like that was a really big decision You're talking about decades ago and we're still using.

00:28:34.750 --> 00:28:37.998
Like how many times have you even seen a Clyde's down person Like we're?

00:28:38.038 --> 00:28:38.679
horrible guys.

00:28:39.007 --> 00:28:44.011
There actually was a Clyde's down farm right by me when I was growing up, but outside of that I've never come across one.

00:28:44.011 --> 00:29:07.336
But, like just this really in depth thought about marketing and branding and meaning, While you're just consuming it as Josh, Mo and Larry on the couch, somebody really has spent a lot of time thinking about how they wanted to connect to you, how they wanted to portray themselves, and so I just you know both of us have like a really deep passion for branding in general.

00:29:07.336 --> 00:29:10.744
I just I loved hearing them talk about it.

00:29:11.368 --> 00:29:16.634
Well, and I think too, it kind of goes back to brand consistency, I mean the fact that they've been, in what you say, 45?

00:29:16.634 --> 00:29:17.868
45.

00:29:17.890 --> 00:29:18.633
Super Bowl commercial.

00:29:18.825 --> 00:29:25.719
Yeah, I mean that's, you know you've got to be committed to your brand to have some stick around for that long.

00:29:25.719 --> 00:29:34.297
So that's, it is so important just for that reason and you know, staying true to who you are, because now we probably associate Clyde stills with Budweiser- we do.

00:29:34.785 --> 00:29:35.527
And then they had the white.

00:29:35.527 --> 00:29:36.410
They had the yellow lamb.

00:29:37.112 --> 00:29:38.013
I know they ran around with them.

00:29:38.013 --> 00:29:40.730
Oh, I thought it was Goldie Hawn's dog.

00:29:40.730 --> 00:29:44.086
Oh, really, yes, I saw it on her Instagram this morning.

00:29:44.548 --> 00:29:45.509
Oh my gosh.

00:29:45.849 --> 00:29:48.413
Yeah, she like said, she was like oh, we watched, we love Goldie Hawn.

00:29:48.413 --> 00:29:50.417
Oh my God, are they not the cutest?

00:29:50.959 --> 00:29:51.519
Let me tell you.

00:29:51.519 --> 00:29:56.753
So my grandfather pilot grandfather with like Goldie Hawn was his.

00:29:56.753 --> 00:29:58.738
Like he like loved her.

00:29:58.738 --> 00:30:02.744
Like we grew up, I mean, we all knew that Goldie Hawn was his, like he loved Goldie Hawn.

00:30:02.945 --> 00:30:06.375
But so we the best, she's amazing, she's like magic.

00:30:06.375 --> 00:30:27.596
But so then it also made me think about in the past it's been the yellow lab as a puppy, so there's still this like cascade of like obviously that's not how time works, you know, like the lab isn't 40 years old, but I just like this idea of consistently like keeping this messaging and like growing it, and it was fun for me to see snow.

00:30:28.038 --> 00:30:33.093
I'm not gonna lie Like obviously we don't have that Well, and so that kind of led me to one of my other ones.

00:30:33.093 --> 00:30:36.092
And did you see the Kia ice skating one.

00:30:36.692 --> 00:30:37.255
Yes.

00:30:37.516 --> 00:30:38.618
I thought that one was cute.

00:30:39.000 --> 00:30:39.561
It was.

00:30:39.801 --> 00:30:40.744
She, like, looks on the audience.

00:30:40.744 --> 00:30:56.736
She sees the empty chair while she's doing her ice skating performance, and then her and her dad drive to her grandpa's house and then he sets up his electric Kia and sets up these pretty lights on his her, his pond, so the grandpa can roll out in his wheelchair and come watch his granddaughter ice skate.

00:30:56.736 --> 00:31:02.605
It was see, but what I think, what I did see, is that they were really pulling on our emotions this year.

00:31:03.268 --> 00:31:05.436
I was just going to say that there was a lot of like.

00:31:05.436 --> 00:31:09.505
It goes back to exactly what we were saying about social Like.

00:31:09.505 --> 00:31:11.472
You are going to have to connect.

00:31:11.472 --> 00:31:16.857
It's not enough to just put a red ribbon on a car and call it a Christmas commercial.

00:31:16.857 --> 00:31:24.426
It's not good enough anymore Like you are going to have to find a way to invoke emotion if you want to be competitive at all.

00:31:25.224 --> 00:31:29.596
And I think we probably need to to talk about that and what that looks like for different brands.

00:31:29.596 --> 00:31:39.057
I feel like a lot of people probably hear us and like want to do that, but they don't know how to tie in that emotion to whatever industry they're in.

00:31:39.057 --> 00:31:57.439
So maybe we can pick like three to five industries and talk about what that would be, cause I feel like that would be super helpful, cause I think a lot of people don't know how to do that and I think that that we should look at maybe doing some emotional, which is emotional marketing, what I want.

00:31:57.984 --> 00:32:22.633
And so I think also to cause we actually had it's a reminding me of the conversation that we had back in November with a pool company, because when you're in it and your job isn't branding, I don't know if you could ever really see it, because you see it from an execution standpoint and a revenue standpoint and you're the accountant and the project manager and everything.

00:32:22.633 --> 00:32:39.297
But I do think that is a big plus to like working with a team or aligning yourself with a team for a short time, or what I was going to say is like even if we want to open it up and like you drop into our DMs and say like hey, like can you give me the crash course?

00:32:39.297 --> 00:32:43.554
Like this is what I do, I mean we're happy to send you two bullet points of how you can do it.

00:32:43.554 --> 00:32:46.712
It's not to say absolutely but, we love it.

00:32:47.315 --> 00:32:48.096
We do actually.

00:32:48.967 --> 00:32:49.710
I love a story.

00:32:49.710 --> 00:32:50.413
I love a story.

00:32:50.413 --> 00:32:51.727
I love helping write a story.

00:32:51.727 --> 00:32:53.730
I'm here for it.

00:32:53.730 --> 00:32:55.976
All right, super Bowl 2024.

00:32:55.976 --> 00:32:56.877
Do we have any other?

00:32:59.309 --> 00:33:05.234
Um, the only thing I was going to say is uh, when usher came out in the roller skates, I'm wondering if pickleball is dead.

00:33:05.234 --> 00:33:09.173
And now we're all roller skating because there's just no way I could do it but I thought it was amazing.

00:33:09.585 --> 00:33:14.675
The first thing we did was Google how old he was and I was like I would break my freaking neck.

00:33:15.436 --> 00:33:15.698
I am.

00:33:15.698 --> 00:33:19.299
So then of course you was sweating right, Because it's hot.

00:33:19.299 --> 00:33:24.346
I know, it's like he's so sweaty, some it goes.

00:33:24.346 --> 00:33:26.432
It looks real hot in Las Vegas.

00:33:26.432 --> 00:33:30.314
I'm like that's Vegas.

00:33:31.585 --> 00:33:33.348
But it was amazing, which also.

00:33:33.348 --> 00:33:43.712
So I was like wondering like, cause, you know, obviously I know those songs, cause I mean I used to get down, oh yeah, get down to those songs.

00:33:43.712 --> 00:33:54.890
And so I was like I wonder if, like, a lot of people know these songs or don't, because I mean, they started when I was in high school, yeah, I mean like back in the day, you know.

00:33:54.890 --> 00:33:57.296
So I'm like what is the average age?

00:33:57.296 --> 00:33:58.017
What did it say?

00:33:58.017 --> 00:34:03.911
I think the average, the highest viewership, and they kind of gave a broad range here, but it was 30 to 44.

00:34:05.148 --> 00:34:11.572
There, you go and I'm like, yeah, that's the age that usher and little John and Luda are like.

00:34:11.572 --> 00:34:12.271
I love them.

00:34:12.382 --> 00:34:13.934
I actually like love Ludacris.

00:34:14.045 --> 00:34:15.532
So love Ludacris.

00:34:15.532 --> 00:34:18.318
I'm like I can not shock me.

00:34:18.777 --> 00:34:18.938
No.

00:34:20.668 --> 00:34:21.731
I can wrap some Luda.

00:34:23.184 --> 00:34:28.677
When Luda came out, I was like Luda, like I can't.

00:34:28.677 --> 00:34:33.137
I actually had a Ludacris reel up on my Instagram, like two days ago, where they're in the kitchen.

00:34:33.137 --> 00:34:41.115
It has been in wife and she's like rapping and he like walks away but then he like slides back into the kitchen on the Ludacris version of the thing and I was like it's so good.

00:34:41.115 --> 00:34:42.891
But yes, that was it was.

00:34:43.050 --> 00:34:47.393
It was phenomenal, yeah, and I actually did a sighting, a Taylor shot.

00:34:47.393 --> 00:34:49.878
Tally to see because he will have been.

00:34:49.878 --> 00:34:52.791
I just hate hating on Taylor.

00:34:52.791 --> 00:34:54.617
It was 12.

00:34:54.617 --> 00:34:57.213
It was 12 Taylor shots.

00:34:58.106 --> 00:35:02.237
Like y'all, I mean relax, relax.

00:35:02.385 --> 00:35:04.831
She's up there with I mean, you know a lot of it who.

00:35:04.831 --> 00:35:12.045
People who are complaining are men and I'm like she's up there with freaking Blake lively and her like Botticelli blonde hair.

00:35:12.045 --> 00:35:13.954
They look smoking hot.

00:35:13.954 --> 00:35:15.608
Like what are you complaining about?

00:35:16.130 --> 00:35:17.172
Why are you mad?

00:35:17.172 --> 00:35:18.195
Why are you mad?

00:35:18.195 --> 00:35:20.447
I never understand, I'll never it just always.

00:35:20.447 --> 00:35:21.710
It's just something.

00:35:21.710 --> 00:35:23.054
Some people just have to complain.

00:35:23.375 --> 00:35:25.389
I just don't get it Like dude, I just don't get it.

00:35:25.465 --> 00:35:26.989
If you ain't got nothing nice to say.

00:35:27.489 --> 00:35:32.092
that's all like keep it shut, All right, we're here.

00:35:32.092 --> 00:35:34.630
That's our 2024 Super Bowl recap.

00:35:35.490 --> 00:35:36.052
Welcome back.

00:35:36.472 --> 00:35:36.974
Welcome back.

00:35:36.974 --> 00:35:40.099
We'll see you next week.